8-10 June 2018 - Fat Tyre Festival, 18 Hours of Melrose · The Melrose Fat Tyre Festival is all...

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8-10 June 2018 Registrations open 1st March www.bikemelrose.com.au Melrose Fat Tyre Festival 2018 Sponsorship Proposal

Transcript of 8-10 June 2018 - Fat Tyre Festival, 18 Hours of Melrose · The Melrose Fat Tyre Festival is all...

Page 1: 8-10 June 2018 - Fat Tyre Festival, 18 Hours of Melrose · The Melrose Fat Tyre Festival is all about bringing the family to the gateway of the Flinders Ranges for four days of mountain

8-10 June 2018Registrations open 1st March

www.bikemelrose.com.au

MelroseFat Tyre Festival 2018Sponsorship Proposal

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Planning for the always highly anticipated ‘Melrose Fat Tyre Festival’ and ‘18 Hours of Melrose’ is well underway and in 2018 we are bringing fresh, new and innovative ideas to these events including the appointment of a professional Event Manager.

It’s Mountain biking & festivities at a whole new level!

Becoming involved with these iconic events give your company or business the opportunity to showcase your products, provide updates on latest service and technology, network with participants and show your support for South Australian tourism.

The Fat Tyre Festival and 18 Hours of Melrose offer a great weekend away full of adventure and relaxation for both ride participants and their friends & families. There is something for everyone, from beginner rides and instruction to challenging trails to push the most experienced riders out of their comfort zone. Add this to the family friendly environment and these events are definitely broadly attractive across a variety of demographics.

We look forward to your involvement!

Kerri Lee-Bruce

Melrose; gateway andhub of Mountain Bikingin the Southern FlindersRanges!

KEY DATESMelrose Fat Tyre Festival8-10 June, 20186/18 Hours of MelroseFRI 31 AUG - SAT 1 SEP, 2018

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About the EventsThe Melrose Fat Tyre Festival is all about bringing the family to the gateway of the Flinders Ranges for four days of mountain biking, food, music and entertainment, all enjoyed in the fresh air and under the gaze of the beautiful Mt Remarkable.

Mountain bike devotees flock to this annual event. Mention ‘Fat Tyre’ to these enthusi-asts and their eyes light up. This event is synonymous with FUN!

Melrose is a small country town and as such you have a very captive audience to demonstrate your product or service over the duration of the Festival.

In 2018 we are introducing a brand new concept; ‘The Fat Tyre Festival Village’. Every good cycling event deserves a good village; a place with great atmosphere for participants and their families to enjoy in between cycling events. A place to find food stalls (both local and from Adelaide), music and entertainment for both adults and kids alike.

Mountain biking is an emerging sport and one of the fastest growing family friendly health and recreational lifestyle activities in Australia.

The Fat Tyre Festival first took place in 2002 and has been steadily growing in numbers each year. In 2017 over 2000 people visited Melrose across both events.

By becoming involved as a sponsor you will receive exposure at both the Fat Tyre Festival and the 18 Hours of Melrose and align your company or business with these key elements of community,health & recreation.

There are four levels of sponsorship as outlined on the following pages.

We are committed to offering a good return for investment to our sponsors. If you would like to propose something else that you don’t see included in the sponsorship proposal, please do not hesitate to contact us. We are open to suggestions!

Why become involved?

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Some of the best mountain bike trails in South Australia are in Melrose!

700,000+mountain bikes are sold per year

100% of survey participants reviewing

2017 Fat Tyre Festival say they will come back again!

Growth in mountain biking for tourism has been in excess of 20% since 200820%

Mountain bike riding is one of Australia and the World’s most popular trending

sports and recreational activity

Participant breakdown for Fat Tyre Festival

62% male

32% female

38% 36+ yrs

27% 18-35 yrs

35% under 18

Cross country mountain biking is a sport represented at both Commonwealth and

Olympic games

Cycling is now the 4th most popular physical activity in Australia behind walking, aerobics and swimming

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• Limited to two sponsors. Sponsors will not be from the same industry i.e competitors

• Naming rights to the Fat Tyre Festival Village & 18 Hours of Melrose ie. Sponsor 1 in conjunction with Sponsor 2

• Company profile & logo in Festival Program

• Logo and link to company website on www.melrosemountainbike.com as well as opportunity to display 100 word spiel

• Company logo on all merchandise i.e t-shirts

• Inclusion in pre-event promotion including social media (Facebook, Instagram) and on promotional posters and flyers (distributed across SA and Eastern States)

• Display banner at entrance to FTF Village

• Prominent display space within the FTF Village

• Opportunity to include collateral/promotional material in registration packs

• Opportunity to include a promotional video (supplied by sponsor) on the Melrose Mountain Bike website and event Facebook page. This will also be circulated as a link during prevent communication with registrants and included on the landing page for the online registration

• Four tickets to event launch in Adelaide to be held in April 2018

• 10 complimentary registrations to both the Fat Tyre Festival and 18 Hours of Melrose. Can be used in-house or used for sponsor promotion

• 3 nights, twin share accommodation in Melrose, 8th - 10th June 2018.

Platinum Sponsor $6,000 or 2 years for $10,000

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• Company profile & logo in Festival Program

• Logo and link to company website on www.melrosemountainbike.com as well as opportunity to display 50 word spiel

• Company logo on all merchandise i.e t-shirts

• Inclusion in pre-event promotion including social media (Facebook, Instagram) and on promotional posters and flyers (distributed across SA and Eastern States)

• Display banner within the FTF Village

• Prominent display space within the FTF Village

• Opportunity to include collateral/promotional material in registration packs

• Three tickets to event launch in Adelaide to be held in April 2018

• 8 complimentary registrations to both the Fat Tyre Festival and 18 Hours of Melrose. Can be used in-house or used for sponsor promotion.

Gold Sponsor $4000 or 2 years for $7000

• Company profile & logo in Festival Program

• Logo and link to company website on www.melrosemountainbike.com

• Inclusion in pre-event promotion including social media (Facebook, Instagram) and on promotional posters and flyers (distributed across SA and Eastern States)

• Display banner within the FTF Village

• Display space within the FTF Village

• Two tickets to event launch in Adelaide to be held in April 2018

• 6 complimentary registrations to both the Fat Tyre Festival and 18 Hours of Melrose. Can be used in-house or used for sponsor promotion.

Silver Sponsor $2000

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• Company profile & logo in Festival Program

• Logo on www.melrosemountainbike.com

• Inclusion in pre-event promotion including social media (Facebook, Instagram) and on promotional posters and flyers

• Display space within the FTF Village

• One ticket to event launch in Adelaide to be held in April 2018

• 2 complimentary registrations to both the Fat Tyre Festival and 18 Hours of Melrose. Can be used in-house or used for sponsor promotion.

BronzeSponsor $1000 for one year or in kind Sponsorship

The Melrose Fat Tyre Festival is all about bringing the family to the gateway of the Flinders Ranges for four days of mountain biking, food, music and entertainment, all enjoyed in the fresh air and under the gaze of the beautiful Mt Remarkable.

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Confirming your sponsorship Confirmation of your sponsorship by 28th February, 2018 will increase your exposure in the forthcoming promotional campaign including announcements, social medial and email broadcasts.

To confirm your sponsorship, please complete and sign this form and return to: [email protected]

When we have received this confirmation, a tax invoice will be generated and issued to you.

Company name

Company

Address

State Post Code

ABN

Telephone Fax

Mobile

Email

We will sponsor the Fat Tyre & 18 Hours of Melrose and select the following package:

Platinum ($6,000 or 2 years for $10,000)

Gold ($4000 or 2 years for $7000)

Silver ($2,000)

Bronze ($1000 for one year or in kind Sponsorship)

I have read and agreed to the Terms and Conditions

Authorised Signature

Printed Name

Company

Terms and Conditions

> All prices quoted in Australian Dollars and include GST

> The extent of acknowledgement of the sponsor should be commensurate with the level of sponsorship (monies, goods or services) received, and as outlined in the sponsorship proposal.

> Publicity and benefits can only proceed when payment has been received. Payment must be received within 21 days of issue of invoice.

> Registration of company attendees will be done separately upon confirmation of your sponsorship. All exhibition staff (complimentary or otherwise) must be registered.

> Exhibitors and sponsors are responsible for arranging appropriate insurance cover in connection with their attendance at the events, including loss, theft & liability. The organisers cannot be held liable for any loss, liability or damage to personal property.

> You must hold a current broadform liability insurance policy for a minimum of AUD10,000,000. A request for the name of your insurer, your policy number and its renewal date may be requested. This information will be required prior to the events commencing.

> Cancellation must be in writing. A cancellation fee of 50% of the total sponsorship will be retained by the Organisers if the Sponsor/Exhibitor cancels prior to 1 April 2018. Cancellations after this date will attract a 100% cancellation fee of the total sponsorship.

> I acknowledge and accept the Terms & Conditions and am authorised by my Company to approve this sponsorship agreement.

Melrose Fat Tyre FestivalEnquiries: Natacha Costa, NC Events96 Baker Street, Glengowrie SA 5044

t: (08) 8235 9122E: [email protected]