7up Final Draft
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Transcript of 7up Final Draft
![Page 1: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/1.jpg)
On Screen Innovations IdeasOn Screen Innovations Ideas
7 up
\ BRAND INNOVATION CELL _B4U
![Page 2: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/2.jpg)
![Page 3: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/3.jpg)
Application Of Concept | Idea 1
• During a Song* play Brand Bug will Appear Twice Each time for 5 seconds, @ both Starting and End of the Song
• Each of these songs will have unique Aston bands as per mood and content of the SongAston band will also Appear Twice, @ start and end of the Song
Please see the reference that follows
*The songs would be best from our library and would be years chartbusters
![Page 4: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/4.jpg)
Tera Hone Lagga..Tera Hone Lagga..Ajab prem ki gajab Ajab prem ki gajab
\ BRAND IN
NO
VATION
CELL _B4U
Note: Here Bug Represents Young Love and crush
![Page 5: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/5.jpg)
\ BRAND IN
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VATION
CELL _B4U
Note: Here Bug Represents youth and rock star like attitude
![Page 6: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/6.jpg)
\ BRAND IN
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VATION
CELL _B4U
Note: Here Bug Represents Masti and Celebration
![Page 7: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/7.jpg)
Application Of Concept | Idea 2
• During the Song play Punches would be added, using Small limited animations(8-10secs), Pop-up Animations
• These punches will give a context to the song, that suits the Brand
Please see the reference that follows
![Page 8: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/8.jpg)
\ BRAND IN
NO
VATION
CELL _B4U
![Page 9: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/9.jpg)
Special VignetteLemony* as VJ
Lemony is Lemon Emoticons
![Page 10: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/10.jpg)
Lemon Character in CG + Respondents in Live Action Lemon Character in CG + Respondents in Live Action
Walks pop and byte Vignette on youth thoughts about current issues and happening in Country from latest movie to sports,
gossip to political comments
\ BRAND IN
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CELL _B4U
![Page 11: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/11.jpg)
Note: 50 T-shirts to be won each week, Avg Cost INR 300 including shipping, Min Quantity 200 pcs
![Page 12: 7up Final Draft](https://reader038.fdocuments.in/reader038/viewer/2022102802/5455750baf795989638b7098/html5/thumbnails/12.jpg)
Thanks n Regards !
\ BRAND IN
NO
VATION
CELL _B4U