STATE BANK OF INDIA- 7P’s Of Marketing

Pure Banking Nothing Else

Topics To Be Covered Product

o Siddhesh Shetyee

Price

o Siddhesh Shetyee

Process

o Mokshit Salian

Place

o Aditya Iyer

Promotion

o Ashutosh Athavale

Physical Evidence

o Ashutosh Athavale People

o Satnam Metharu

Conclusiono Satnam Metharu

PRODUCT

The Most Vital P Of Marketing

SBI Max Gain

An innovative and customer-friendly product.

Flexibility to operate the Home Loan Account like SB or

Current Account.

Enables customers to park their surplus funds.

Demand Loan Against Fixed Deposit

Anytime Access To Money.

Demand Can Be Done Only Once.

Provision Of Checkbook.

75% Of Invested Funds Are Accessible.

PRICE

The Sacrifice For Satisfaction

HOME LOANS - INTEREST RATES

All Rate are floating only.

(Base Rate= 9.70% p.a.)

Loan Amount Linkage with Base Rate over the tenor of the loan

Effective Rate

Upto Rs. 30.00 lacs 0.25% above Base Rate

9.95% p.a.

Above Rs. 30.00 lacs

0.40% above Base Rate

10.10%

Price….

A premium of 0.25% over and above the applicable Home Loan

interest rate for Home Loan

0.5% over Fixed Deposit Interest Rate

SBI Max Gain

Demand Loan Against Fixed Deposit

PROCESSThe Steps Taken To A New Beginning

Through A Physical Branch

1. Visit the nearest branch

2. Enquire for the person who deals with this aspect.

3. He will give you a form and ask you to submit the form

after filling along with the necessary documents.

4. It is also required to show the documents in original,

submit a recent passport size photo, and get the

photocopies attested before submitting.

5. Finally the process ends getting the form signed by a

person who already has an account in that bank

Online

You may fill up an application online for opening a Savings Bank

account. The process in brief would be as follows:1. Fill up and submit the required details online.

2. Print the Account Opening Form (AOF) on A4 size white papers.

3. Attach the required documents, such as photographs and proof of identity

and address, as mentioned in the AOF.

4. A TCRN (Temporary Customer Reference Number) will be generated, which

please note down. TCRN will also be sent on the registered mobile number

of the applicant(s).

PLACEWe Are Everywhere

In All Corners Of India…

India's largest bank with a network of over 16000 branches.

5 associate banks in the remotest parts of India.

188 Foreign Offices in 34 countries

Over 21000 ATMs in India.

PROMOTIONWith You All The Way

Promotion..

Follows An Aggressive Promotional Strategies.

Promotes Through Itself Through:o Advertisements

o Sponsoring

o Personal selling

Believes in Promoting Mainly Through:o Print media

Tries To Express MOTO Of The Bank.

State Bank Of India’s Ad

PHYSICAL EVIDENCEThe Real And Material Assets Of Bank

Physical Evidence….

Official Website

Physical Evidence…….

SBI’s Head Office At Mumbai

SBI’s Credit And Debit Cards

Physical Evidence….

Branch Ambience

PEOPLEThe One On Whom Bank Depends

Board Of Directors

(Apart From These Two Main Directors There Are 11 Other Associate directors who also

help in the functioning of the company)

Mr. Pratip Chaudhuri Chairman & Associate Director

Mr. Deepak Kumar Chatterjee Managing Director & CEO

Employees and Customers….

Values Its Employees.

Provides Training Programs To Employees.o Back To Basic

Special Grievance Cell For Both Employees And

Customers.

Customer Service Committee

CONCLUSION

Acknowledgements

We would like to thank our respected teacher Mrs. Jeenal

Mam to give us this wonderful opportunity to expose our

minds to the workings of the bank in the real world.

THANK YOU