79954232 Comparative Study of the Products of HDFC Standard Life Insurance Company and MetLife India...

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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF

BACHELOR OF BUSINESS ADMINISTRATION

SUMMER TRAINING PROJECT REPORT

ON

“Comparative study on HDFC Standard Life

Insurance & MetLife India Insurance”

Submitted By:

Name ! "tude#t: Maya#$ Ma%a&a#

E#'((me#t N: ))*+),)*-).

Bat/%:+)).0+)*+

INTERNAL GUIDE E1TERNAL GUIDE

Name: M'2 Ma%tab A(am Name: M'"2 3ee#u dua

De"i4#ati#: A""i"ta#t P'!e""' De"i4#ati#: Sa(e" Ma#a4e'

T'i#ity I#"titute ! P'!e""i#a( Studie"

A!!i(iated T Gu'u Gbi#d Si#4% I#d'a5'a"t%a U#i6e'"ity

7I8



CERTIFICTE

TO WHOM SO E3ER IT MA9 CONCERN

T%i" i" t /e'ti!y t%at t%e 5'&e/t '$ ;Comparative study on HDFC Standard Life

Insurance & MetLife India Insurance< made by Mayan! Ma"a#an ! $$ %E I

S"ift ''()'*'(+', i" a# aut%e#ti/ '$ /a''ied ut by %e' u#de' 4uida#/e a#d "u5e'6i"i#

! M'2 Ma"ta- .am2

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! Ba/%e(' ! Bu"i#e"" Admi#i"t'ati#2

I#te'#a( Su5e'6i"'

Si4#atu'e

Ma%tab A(am

Name

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C/01LED%EMET



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it%ut t%ei' %e(52

I deem it my duty t 'e/'d my 4'atitude ta'd" t%e E=te'#a( 5'&e/t "u5e'6i"' 2eenu

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me t e#%a#/e my $#(ed4e a#d u#de'"ta#di#4 ! t%e 5'&e/t2

Maya#$ Ma%a&a#

))*+),)*-).

BBA GEN

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7I38

DECLRTI0



T%i" i" t /e'ti!y t%at I %a6e /m5(eted t%e Summe' T'ai#i#4 P'&e/t tit(ed <Comparative

study on HDFC Standard Life insurance and MetLife India insurance< u#de' t%e

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t 22

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CH8TER9(8R0FILE 0F THE

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(3 8rofi.e of t"e Company:Firm

ame9 MetLi!e I#dia I#"u'a#/e Cm5a#y Ltd2

ddress9

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Type of Company0 Mu(ti#ati#a( Cm5a#y

$ranc"es of t"e Company9

=India?

• A#d%'a P'ade"% Ha'ya#a Pudu/%e''y

• A'u#a/%a( P'ade"% Hima/%a( P'ade"% Ra&a"t%a#

• Jammu a#d a"%mi' Tami(#adu We"t Be#4a(

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)3 ature of t"e or;ani@ation

http://www.metlife.com.ar/

http://www.metlife.com.br/

http://www.metlife.com.br/

http://www.metlife.com.ar/



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a!!i(iate ! MetLi!e> I#/2 a#d a" i#/'5'ated a" a &i#t 6e#tu'e betee# MetLi!e

I#te'#ati#a( H(di#4"> I#/2> T%e Jammu a#d a"%mi' Ba#$> M2 Pa((#&i a#d C2 P'i6ate

Limited a#d t%e' 5'i6ate i#6e"t'"2 It i" a 5'i6ate (imited i#"u'a#/e /m5a#y 'ea/%e"

m'e t%a# .) mi((i# /u"tme'" a'u#d t%e '(d it i" t%e /a5ita(ied 5'i6ate "e/t'

mu(ti#ati#a( /m5a#y

MetLifeA Inc3 i" t%e %(di#4 /'5'ati# !' t%e Metropo.itan Life Insurance Company

' MetLife !' "%'t2 T%e !i'm a" !u#ded # Ma'/% +> *K,K2 MetLi!e i" t%e (a'4e"t

(i!e i#"u'e' i# t%e U#ited State"> it% m'e t%a# 2 t'i((i# ! (i!e i#"u'a#/e i# !'/e2 A

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(a'4e i#"tituti#"> MetLi!e "e'6e" .) ! t%e (a'4e"t F'tu#e *)) /m5a#ie"2 MetLi!e i"

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i#"u'a#/e 5(a#"2

78

METLIFE IDI FCT SHEET

Founded )''(

Started 0peration F4 )''(9')

HeadBuarters $an;a.oreA India

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Mana;in; Director Ra#es" Re.an

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$ancassurance Tie97ps =5&/ $an!:is $an!:D"ana.a!s"mi

http://en.wikipedia.org/wiki/Life_insurance

http://en.wikipedia.org/wiki/United_States

http://en.wikipedia.org/wiki/Fortune_100

http://www.metlife.co.in/

http://en.wikipedia.org/wiki/Life_insurance

http://en.wikipedia.org/wiki/United_States

http://en.wikipedia.org/wiki/Fortune_100

http://www.metlife.co.in/



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i#"u'a#/e /m5a#ie"2 T%e M etLi !e ' 4a# iat i# i" a ( ead i#4 5' 6id e' !

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78

3 CompanyGs 2ision and Mission

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t%e !utu'e but it" " mu/% m'e t%a# t%at2 9u' 6i"i# "tateme#t i" yu' i#"5i'ati#> t%e

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7,8

3 8roduct ran;e of t"e company

MetLi!e dea(" i# t%e (i!e i#"u'a#/e 5'du/t"2 P'du/t 'a#4e ! MetLi!e i":0

Life Insurance 8roducts

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p.an

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Entry ;e Mi#0*yea'"

Ma=0 yea'"

Covera;e Term +) yea'"

8remium 8ayment Term Re4u(a'

Minimum Sum ssured R"2 ->)))

Maimum Sum ssured N Limit

Met 2is">as9 MetLi!e !!e'" Met 3i"%a"> 9 a "i#4(e 5'emium> mi/' i#"u'a#/e> ##0

5a'ti/i5ati#4 te'm a""u'a#/e 5(a# %i/% 5'6ide" yu (i!e /6e' at a #mi#a( /"t2 O#

"u'6i6a(> yu 4et **) ' *+ ! t%e 5'emium2

Minimum Entry ;e *K yea'"

Maimum Entry ;e ,) yea'"

Maimum Maturity ;e -) yea'"

8o.icy Term ' *) yea'"

8remium 8ayin; Terms Si#4(e Pay



C"i.d money -ac! p.ans 0T%e"e a'e ba/$ 5(a# t%at 5ay" ut !u#d" t %e(5 yu meet t%e

edu/ati# a#d /a'ee' mi(e"t#e" ! t%e /%i(d2 met -"avis"ya> met #unior money-ac! >

met ma;ic p.us> a'e "me t%e /%i(d m#ey ba/$ 5(a#"2

Met $"avis"ya0 MetLi!e !!e'" Met B%a6i"%ya a 4ua'a#teed m#ey ba/$ 5(a# t%at

5ay" ut !u#d" t %e(5 yu meet t%e edu/ati# a#d /a'ee' mi(e"t#e" ! yu' /%i(d'e#2

Wit% t%i" 5(a#> t%e Li!e I#"u'ed i" t%at ! t%e 5a'e#t2 T%e'e a'e t 5ti#" t /%"e

!'m a#d !i=ed te'm be#e!it"> 5e'idi/ additi#" te'mi#a( additi#" a'e 5ayab(e ba"ed

# t%e 5ti# t%at yu "e(e/t2

O5ti# A O5ti# B

Minimum Entry ;e of t"e

C"i.d

) yea'" ) yea'"

Maimum Entry ;e of t"e

C"i.d

K yea'" *+ yea'"

Minimum Entry ;e of t"e

parent

+) yea'" +) yea'"

Maimum Entry ;e of t"e

8arent) yea'"

) yea'"

8o.icy Term +* yea'" 0 A4e at

E#t'y

+ yea'" 0 A4e at

E#t'y

7**8

Met 5unior Money -ac! 0 Met Ju#i' M#ey Ba/$ a m#ey ba/$ 5(a# t%at /mbi#e"

"a6i#4" a#d "e/u'ity2 9u' /%i(d" e((0bei#4 i" yu' %i4%e"t 5'i'ity2 S e !!e' yu a



m#ey ba/$ 5(a# %i/% 5'6ide" 4ua'a#teed 5e'idi/ "u'6i6a( be#e!it" at t%e e#d ! > *)

* yea'"> a(#4 it% 4ua'a#teed 4't% ! yu' "a6i#4"2

A 5(a# %i/% !!e'" bt% time(y a#d e!!i/ie#t 'etu'# # i#6e"tme#t it% 5ayut" at

di!!e'e#t mi(e"t#e"2

Pa' N# Pa'

Minimum Entry ;e of t"e C"i.d ) yea'" ) yea'"

Maimum Entry ;e of t"e C"i.d * yea'" * yea'"

Covera;e Terms +) yea'" +) yea'"

8remium 8ayment Terms +) yea'" +) yea'"

Metma;ic 8.us0 Met Ma4i/ P(u" i" a U#it Li#$ed N#0Medi/a( Re4u(a' 5'emium Li!e

I#"u'a#/e P(a#> it "e/u'e yu' /%i(d" !utu'e2 Met Ma4i/ 5(u" 5'6ide" t%e be#e!it !i#"u'a#/e 5'te/ti# t yu' !ami(y> 5a'ti/u(a'(y yu' /%i(d> e6e# %e# yu a'e #t a'u#d2

Minimum Entry ;e *Kyea'"2Maimum Entry ;e yea'"2Maturity ;e of Life Insured -)yea'"2Minimum 8o.icy Term *) 9ea'"> * 9ea'"> +) 9ea'" + 9ea'"

7*+8

8ension p.an9 A 5e#"i# 5(a# i" a 5(a# i# %i/% a# em5(yee t'a#"!e'" 5a't ! %i" '

%e' /u''e#t i#/me "t'eam ta'd 'eti'eme#t i#/me %i/% %e 4et" i# t%e !utu'e 2 Sme

! t%e 5e#"i# 5(a#" ! MetLi!e a'e Met smart one> met easy super> met pension par

et/2



Met smart one0met "ma't #e > %i/% i" i#6e"tme#t /um 5'te/ti# "i#4(e 5'emium 5(a#

%i/% a(#4 it% it" 6a'iu" i#6e"tme#t ma#a4eme#t 5ti#" !a/i(itate" a//e(e'ated ea(t%

/'eati# it% Lya(ty additi#"2

Minimum ;e at Entry=L$D? ) yea'" 7 m#t%"8

Maimum ;e at Entry=L$D? , yea'"

Minimum:Maimum ;e at Maturity *K?- yea'"

8o.icy Term *)0+) yea'"

Met Easy Super0 Se/u'ity !' yu' !ami(y a#d yu' #eed ! ea(t% /'eati# "%u(d '$

t4et%e' a" yu m6e a%ead i# (i!e2 He#/e e b'i#4 yu Met Ea"y Su5e' a# Ea"y

P'te/ti#> Su5e' ea(t% /'eati# 5(a#2

Minimum ;e at

entry

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Maimum ;e at

entry

,) yea'" !' * 5(i/y te'm yea'"

!' +) yea' 5(i/y te'm

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E#ti'e te'm ! t%e 5(i/y

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modes

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7*8

Met 8ension 8ar0Met Pe#"i# 7Pa'8 "e'6e" a" a !'ie#d(y %e(5i#4 %a#d " yu /a# "tay

!i#a#/ia((y i#de5e#de#t e6e# a!te' 'eti'eme#t2 It %e(5" yu bui(d u5 a !u#d !' yu'

4(de# yea'"2 Wit% t%i" 5(a#> yu /a# e#"u'e yu e#&y 'eti'eme#t a" a %a55y #e

/%a5te'2

Entry ;e

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Mi# *K yea'"

Ma= ,) yea'"

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premium

8remium 8ayment

Term

Si#4(e Pay> Limited Pay 7 ' Pay8

Re4u(a' Pay

3 Si@e = in terms of manpo>er and turnover? of t"e or;ani@ation

Manpo>er0at t%e yea' e#di#4 +)*)0+)** tta( ma#5e'7em5(yee"8 ! MetLi!e i" ,>-,)

i# #umbe' ! %i/% a55'= ,>)-+ a'e it" !i#a#/ia( ad6i"'"2

Turnover0tta( tu'#6e' ! MetLi!e I#dia ti(( +)*)0+)** i" *) /''e"2 Du'i#4 t%e !i"/a(

7+)*)0**8 MetLi!e %ad a tta( 'e6e#ue ! R" +>,*2* /''e"> MetLi!e I#dia b'ea$" e6e#>

5"t" R" /''e" 5'!it i# t%e !i#a#/ia( yea' +)*)0+)**

7*8

*3 0r;ani@ation structure of t"e company

C"airman

8resident CE0



7*8

+3 Mar!et s"are & position of t"e company in t"e industry

Mar!et S"are definition0 T%e 5e'/e#ta4e ! a# i#du"t'y ' ma'$et" tta( "a(e" t%at i" ea'#ed

by a 5a'ti/u(a' /m5a#y 6e' a "5e/i!ied time 5e'id2 Ma'$et "%a'e i" /a(/u(ated by ta$i#4 t%e

/m5a#y" "a(e" 6e' t%e 5e'id a#d di6idi#4 it by t%e tta( "a(e" ! t%e i#du"t'y 6e' t%e "ame

5e'id2 T%i" met'i/ i" u"ed t 4i6e a 4e#e'a( idea ! t%e "ie ! a /m5a#y t it" ma'$et a#d it"

/m5etit'"2

Mar!et S"are of MetLife<9

M3D ofEn;.and

M3D ofFrance

M3D ofIndia

M3D ofIta.y

M3D ofustra.ia

Jona. -usiness "eadHR Mana;er

Jona.

Jona.operationmana er

Jona.researc"

Jona.territory

dministrationMana;er

Trainin;Mana;er

Re;iona.trainin;mana er

Financia. Master trainer



MetLi!e I#dia I#"u'a#/e Cm5a#y Limited 7MetLi!e8> #e ! I#dia" !a"te"t 4'i#4 (i!e

i#"u'a#/e /m5a#ie"> tday /'""ed t%e #e mi((i# ma'$ i# 5(i/ie" i""ued> ta$i#4 t%e

tta( #umbe' ! (i6e" i#"u'ed t t mi((i# 7i#/(udi#4 t%e 4'u5 bu"i#e""82T%e /m5a#y>

%i/% "ta'ted it" 5e'ati#" i# I#dia i# t%e yea' +))+> i" tday #e ! t%e !a"te"t

4'i#4 (i!e i#"u'a#/e /m5a#ie" i# t%e /u#t'y> it% a 5'e"e#/e i# 6e' ,.) (/ati#"

a#d a ma'$et "%a'e ! 2 It i" 5'e"e#t at t%e K 5"iti# i# t%e i#"u'a#/e ma'$et !

I#dia2

7*,8

He'e i" t%e mar!et s"are of various Life Insurance Companies in India at t%e e#d !

F9 +)*)2

*2 LIC - .2 Ma= Ne 9'$ *2*

+2 ICICI P'ude#tia( K *)2 Om ta$ *

2 Ba&a& A((ia# **2 A3I3A )2-2 SBI Li!e 2 *+2 Tata AIG )2

2 HDFC Sta#da'd 2+ *2 ING 3y"ya )2

,2 Bi'(a Su# (i!e 2* *2 S%'i'am Li!e )2

-2 Re(ia#/e Li!e 2* *2 B%a'ti A=a Li!e )2+

3 MetLife K



38resent Leaders"ip

I %a6e d#e my Summe' t'ai#i#4 u#de' t%e 4uida#/e ! M'"2 2EE7 D7 at Da'$a

B'a#/% Ne De(%i2 My '$i#4 te#u'e a" !u(( ! (ea'#i#4 a#d de6e(5me#t2 I 4t t%e

'ea( e=5"u'e ! /'5'ate '(d du'i#4 "umme' t'ai#i#42 I a" b(e""ed it% t%e 4'eat

me#t' % de6e(5 my "$i((" a#d e#%a#/ed my $#(ed4e2

M'" 3ee#u Dua %a" 4i6e# u" t'ai#i#4 i# t%e dem/'ati/ "ty(e> %i/% i" 4e#e'a((y t%e

m"t e!!e/ti6e (eade'"%i5 "ty(e2 S%e !!e'ed 4uida#/e t t'ai#ee"> "%e a(" 5a'ti/i5ate i# t%e

t'ai#i#4 5'4'am a#d a(( i#5ut !'m a(( t%e t'ai#ee"2 S%e e#/u'a4ed t'ai#ee" t

5a'ti/i5ate i# t%e t'ai#i#4 5'/e""> t'ai#ee" !ee( e#4a4ed i# t%e 5'/e"" a#d !e(t 6e'y

mti6ated a#d /'eati6e2 My me#t' a" !u(( ! "$i(( %i/% made i#"5i'e a(( t%e t'ai#ee"2

Sme ! t%e "$i((" a'e a" !((ed:

S!i..s of Mentor9

*8 /mmu#i/ati# "$i(("

+8 %uma# "$i(("

8 "5ea$i#4 "$i(("

8 de/i"i# ma$i#4 "$i(("

8 5'b(em "(6i#4 "$i(("

,8 i#!'mati#a( "$i((" 7*-8



CH8TER9)

0$5ECTI2E D

RESERCH

METH0D0L0%4

(3 Researc" 0-#ectives of t"e study

0-#ectives of Researc" Study<

T $# t%e m"t 5'e!e''ed 5(i/y2

• T "tudy t%e G't% i# 5'i6ate i#"u'a#/e "e/t' i# I#dia2

T dete'mi#e /u"tme'" 5e'/e5ti# ta'd" 5'i6ate i#"u'a#/e /m5a#ie" a#d t%ei'

e=5e/tati# !'m 5'i6ate i#"u'a#/e /m5a#ie"2

• T A""e"" t%e 55'tu#ity a#d Ri"$" i#6(6e i# i#"u'a#/e "e/t'2



• T "tudy t%e Re4u(at'y F'ame'$ !' i#"u'a#/e "e/t'2

• T "tudy t%e !u#dame#ta( ! Li!e I#"u'a#/e I#du"t'y2

• Cm5a'i"# betee# HDFC a#d Met (i!e I#"u'a#/e a//'di#4 t t%ei' 5'du/t

P't!(i2

)3 Researc" desi;n

Researc" desi;ns a'e /#/e'#ed it% tu'#i#4 t%e 'e"ea'/% @ue"ti# i#t a te"ti#4 5'&e/t2

T%e be"t de"i4# de5e#d" # yu' 'e"ea'/% @ue"ti#"2 E6e'y de"i4# %a" it" 5"iti6e a#d

#e4ati6e "ide"2 T%e 'e"ea'/% de"i4# %a" bee# /#"ide'ed a" a b(ue5'i#t !' 'e"ea'/%>

dea(i#4 it% at (ea"t !u' 5'b(em": %at @ue"ti#" t "tudy> %at data a'e 'e(e6a#t> %atdata t /((e/t> a#d % t a#a(ye t%e 'e"u(t"2

Re"ea'/% de"i4# /a# be di6ided i#t !i=ed a#d !(e=ib(e 'e"ea'/% de"i4#"2 Sme e/#mi"t"

%a6e 'e!e''ed t t%i" di"ti#/ti# it% Q@ua#titati6e 'e"ea'/% de"i4#" a#d Q@ua(itati6e

'e"ea'/% de"i4#"2 He6e'> !i=ed de"i4#" #eed #t be @ua#titati6e> a#d !(e=ib(e de"i4#

#eed #t be @ua(itati6e2

7*.8

3 Researc" Met"odo.o;y of t"e study

Researc" Met"odo.o;y i" 4e#e'a((y a 4uide(i#e !' "(6i#4 a 5'b(em> it% "5e/i!i/

/m5#e#t" "u/% a" 5%a"e"> ta"$"> met%d"> te/%#i@ue" a#d t("2

T%e 6a'iu" t(" (i$e(y t be u"ed t 'e"ea'/% a'e i#te'#et "ea'/%> #e"5a5e' a#d 4e#e'a(

4uida#/e !'m t%e e=te'#a( 4uide2

Re"ea'/% /m5'i"e" de!i#i#4 'ede!i#i#4 5'b(em"> !'mu(ati#4 %y5t%e"i" ' "u44e"ted

"(uti# >/((e/ti#4 >'4a#ii#4 e6a(uati#4 data> ma$i#4 dedu/ti# 'ea/%i#4 /#/(u"i#



at (ea"t /a'e!u((y te"ti#4 t%e /#/(u"i# t dete'mi#e %et%e' t%ey !it t%e !'mu(ati#4

%y5t%e"i"2

Re"ea'/% met%d(4y i" a ay t "y"temati/a((y "(6e t%e 'e"ea'/% 5'b(em2 It may be

u#de'"td a" a "/ie#/e ! "tudyi#4 % 'e"ea'/% i" d#e "/ie#ti!i/a((y2 It i#6(6e" data

/((e/ti# te/%#i@ue"> t%e met%d ! a#a(y"i" ! data> t%ei' i#te'5'etati# a#d !i#a(

"umma'iati#2

Re"ea'/% met%d(4y i" a "y"temati/a((y "(6e t%e 'e"ea'/% 5'b(em2 It %a" ma#y

dime#"i#" a#d 'e"ea'/% met%d" /#"titute a 5a't ! 'e"ea'/% met%d(4y2

Ep.oratory Researc"

T%e ep.orative researc" %a" %e(5ed t dete'mi#e t%e be"t 'e"ea'/% de"i4#> data

/((e/ti# a#d "e(e/ti# ! "ub&e/t"2 T%e 'e(ia#/e ! e=5('at'y 'e"ea'/% # "e/#da'y

'e"ea'/%> "u/% a" @ua(itati6e a55'a/%e": i#!'ma( di"/u""i#" it% em5(yee"> ma#a4eme#t

a#d m'e !'ma( a55'a/%e" t%'u4% i#0de5t% i#te'6ie"> @ue"ti##ai'e %a" 4i6e# a

"i4#i!i/a#t i#"i4%t i#t t%e 4i6e# "ituati#2 T%e 'e"ea'/% i" 5'ima'i(y e=5('at'y i# #atu'e2

T%e "u'/e" ! i#!'mati# a'e bt% 5'ima'y "e/#da'y2

A e((0"t'u/tu'ed @ue"ti##ai'e a" 5'e5a'ed a#d 5e'"#a( i#te'6ie" e'e /#du/ted t

/((e/t t%e /u"tme'" 5e'/e5ti# a#d buyi#4 be%a6i'> t%'u4% t%i" @ue"ti##ai'e2

7+)8

3 Data Co.. ection

Meanin;9 Data a'e 5ie/e" ! i#!'mati# t%at 'e5'e"e#t t%e @ua(itati6e ' @ua#titati6e

att'ibute" ! a 6a'iab(e ' "et ! 6a'iab(e"2 Data i" bit" ! i#!'mati# btai#ed !'m

b"e'6ati#2 I# t%e /#te=t ! "/ie#/e> it i" u"ua((y 5%y"i/a( t'ait" b"e'6ed du'i#4 a#

e=5e'ime#t2

S data /((e/ti# mea#" /((e/ti#4 i#!'mati# du'i#4 a# e=5e'ime#t ! a 5a'ti/u(a'

/%a'a/te'" ' t'ait2

T%e data /((e/ted a" 'e5'e"e#ted i# t%e !'m ! tab(e"> ba'"> 5ie /%a't" !' d'ai#4



I#!e'e#/e"2 ua#titati6e te/%#i@ue" (i$e a6e'a4e"> 5e'/e#ta4e"> t0ay tab(e"> e'e a55(ied

a" 'e@ui'ed2 T%e (e6e( ! 5'e!e'e#/e> 5e'/e5ti# ! t%e /u"tme'" abut t%e 5'du/t a#d

/m5a#y e'e ide#ti!ied by mea#" ! @ue"ti#" i# t%e @ue"ti##ai'e2 F' t%e

'e5'e"e#tati# ! data 6a'iu" /%a't" tab(e" 5ie /%a't" a#d 4'a5%" %a6e bee# u"ed a" 5e'

'e@ui'eme#t2

I# 'de' t ma$e t%e /m5a'ati6e "tudy 5""ib(e> 5a'amete'" e'e /%"e# a#d @ue"ti#"

e'e de"i4#ed e(i/iti#4 'ati#4" !'m t%e 'e"5#de#t"2 T%e"e 'ati#4" e'e tabu(ated a#d t%e#

'e5'e"e#ted by mea#" ! (i#e dia4'am"2

Du'i#4 t%e 5'/e"" ! data /((e/ti#> /#"ide'ab(e amu#t ! time a" "5e#t i#

e=5(ai#i#4 t%e 5u'5"e a#d t%e e=a/t #atu'e ! t%e data 'e@ui'ed !'m t%e @ue"ti##ai'e"

!i((ed2 I# additi# t t%i"> i# "me /a"e" @ue"ti#" %ad t be e=5(ai#ed t t%e 'e"5#de#t"2

M'e6e'> !' "me @ue"ti##ai'e" %ad t be !i((ed i# a" t%ey e'e #t " e(( 'ead a#d

(ite'ate2

Sources of Data Co..ection:

T%e'e a'e t "u'/e" ! data:0

*2 8rimary data0 P'ima'y data i" data t%at %a" #t bee# 5'e6iu"(y 5ub(i"%ed> i2e2 t%e data

i" de'i6ed !'m a #e ' 'i4i#a( 'e"ea'/% "tudy a#d /((e/ted at t%e "u'/e> e242> i#

ma'$eti#4> it i" i#!'mati# t%at i" btai#ed di'e/t(y !'m !i'"t0%a#d "u'/e" by mea#" !

"u'6ey"> b"e'6ati# ' e=5e'ime#tati#2 7+*8

+2 Secondary data0 Se/#da'y data i" t%e data t%at %a6e bee# a('eady /((e/ted by a#d

'eadi(y a6ai(ab(e !'m t%e' "u'/e"2 Su/% data a'e /%ea5e' a#d m'e @ui/$(y btai#ab(e

t%a# t%e 5'ima'y data a#d a(" may be a6ai(ab(e %e# 5'ima'y data /a##t be btai#ed

at a((2

• 8rimary Source: T%'u4% ue"ti##ai'e> /((e/ti#4 data !'m t%e i#"u'a#/e

cm5a#y t $# abut t%e "a(e" ! i#"u'a#/e

• Secondary source: 3a'iu" i#"u'a#/e &u'#a( a#d 46e'#me#t Ju'#a( (i$e IRDA

a(" t%'u4% 6a'iu" i#"u'a#/e 'e(ated eb"ite i2e i#te'#et2

Met"od of Data co..ection



Census servey Samp.e survey

Samp.e met"od

Types of samp.in;

8ro-a-i.ity non pro-a-i.ity

Random samp.in;

Random Samp.in; Tec"niBue

I#itia((y> a 'u4% d'a!t a" 5'e5a'ed $ee5i#4 i# mi#d t%e b&e/ti6e ! t%e 'e"ea'/%2 A

5i(t "tudy a" d#e i# 'de' t $# t%e a//u'a/y ! t%e ue"ti##ai'e2 T%e !i#a(

ue"ti##ai'e a" a''i6ed #(y a!te' /e'tai# im5'ta#t /%a#4e" e'e d#e2 T%u" my

"am5(i#4 /ame ut t be &ud4me#ta( a#d /#6e#ie#t2

7++8

7niverse<

T%e !i'"t "te5 i# de6e(5i#4 a#y "am5(e de"i4# i" t /(ea'(y de!i#e t%e "et ! t%e b&e/t"

te/%#i/a((y /a((ed t%e u#i6e'"e t t%e "tudied2 U#i6e'"e /a# be eit%e' be !i#ite ' i#!i#ite2

I# !i#ite u#i6e'"e t%e #2 ! item mea#" t%e 5e'"# % (i6ed i# (/a( a'ea ! DELHI2

Tta( #umbe' ! 5e'"#" a55'a/%ed !' /((e/ti#4 data?i#!'mati# a" )2

;e0ut ! )> ) e'e a4ed betee# ) t )> * e'e betee# ) t ,) a#d 'e"t e'e

ab6e ,)2

%ender9 bt% ma(e" a#d !ema(e" e'e a55'a/%ed !' t%e data?i#!'mati#2 Out ! )> )

e'e ma(e" a#d 'e"t +) e'e !ema(e"2

Samp.in; 7nit<



T%e 'e"5#de#t" % e'e a"$ed t !i(( ut @ue"ti##ai'e" a'e t%e "am5(i#4 u#it"2 T%e"e

/m5'i"e ! em5(yee" ! MNC"> G6t2 Em5(yee" a#d Se(! Em5(yed et/2

Samp.e si@e<

T%e "am5(e "ie a" 'e"t'i/ted t #(y )2

Samp.in; rea<

T%e a'ea ! t%e 'e"ea'/% a" De(%i> I#dia2

Researc" Instrument

St'u/tu'ed C("ed E#ded a#d O5e# E#ded ue"ti##ai'e2

De5t% i#te'6iei#4

7+8

3 Limitation = pro-.ems in data co..ection?

➢ 8syc"o.o;ica. Constraints0 M"t ! t%e 5e'"#" % e'e i#te'6ieed !e(t

di"tu'bed %i(e 'e"5#di#4 t @ue"ti#" du'i#4 t%ei' '$ %u'" %e#/e t%ey made it a

5i#t t !i#i"% !! a#"e'i#4 t%e @ue"ti##ai'e a" "# a" 5""ib(e2

➢ Constraints re;ardin; confidentia. Issues9 M"t ! t%e i#te'6ieed 5e'"#" e'e

'e(u/ta#t t 4i6e i#!'mati#2

➢ o >ide covera;e0 T%e Li!e I#"u'a#/e I#du"t'y /6e'" 6e'y 6a"t a'ea " it may

be 5""ib(e t%at "me ! t%at a'ea mi4%t be #t /6e' i# t%i" 'e5't2



➢ Increased competition 9 Tday t%e /m5etiti# i# t%e I#"u'a#/e "e/t' %a" be/ame

6e'y "ti!!2 Cu''e#t(y t%e'e a'e * Li!e I#"u'a#/e /m5a#ie" '$i#4 i# I#dia2 Tday ea/%

a#d e6e'y /m5a#y i" t'yi#4 t i#/'ea"e t%ei' I#"u'a#/e Ad6i"'" " t%at t%ey /a#

i#/'ea"e t%ei' 'ea/% i# t%e ma'$et2 T%i" "ituati# %a" /'eated a "/e#a'i i# %i/% t

'e/'uit Li!e i#"u'a#/e Ad6i"'" a#d t "e(( (i!e I#"u'a#/e P(i/y %a" be/ame 6e'y di!!i/u(t2

➢ Time constraint0 T%e'e a" a time /#"t'ai#t i# t%e "tudy2

➢ Dai.y c"an;es in t"e Industry0 I# a 'a5id(y /%a#4i#4 i#du"t'y> a#a(y"i" # #e

day ' i# #e "e4me#t /a# /%a#4e 6e'y @ui/$(y2 T%e e#6i'#me#ta( /%a#4e" a'e 6ita( t

be /#"ide'ed i# 'de' t a""imi(ate t%e !i#di#4"2

7+8



CHAPTER0S10T L4SIS 0F

THE C0M84

(3 Stren;t"s & t"e 1ea!nesses of t"e Firm:Company

Stren;t"s<

Wit% 6e' *. yea'" ! e=5e'ie#/e MetLi!e %a6e a55'=imate(y US 2 t'i((i# ! (i!e

i#"u'a#/e i# !'/e2

B'a#d Ima4e > Bu"i#e"" E=5e'ie#/e a#d I##6ati6e 5'du/t"22

La'4e #umbe' ! yu#4 '$!'/e> Se'6i/e @ua(ity %i/% i" t%e /'u= ! t%ei' mi""i#2

Ha" tie u5 it% ba#$" (i$e A=i" > J > Ba'/(ay" > a'#ata$a Ba#$ a#d D%a#a(a$"%mi

ba#$2

Paid0u5 /a5ita( ! RS *)) /''e" a" # +)*) %i/% "%" /m5a#y de5e#dabi(ity2

3e'y (e"" /%a'4e" # ULIP 5(a#" a" /m5a'ed t t%e' i#"u'a#/e 5(aye'" 2



1ea!nesses<

Ma#y /m5etit'" i# t%e ma'$et ! "ame 5'du/t" by t%e tit(e a#d di!!e'e#/e i#

5'emium a#d !!e'i#4"2

Su"tai#ab(e t 'i"$ a""/iated it% i#6e"tme#t" i# m#ey ma'$et2

3e'y (e"" #et'$ b'a#/%e" due t %i/% it" di!!i/u(t !' /u"tme' t ma$e 5ayme#t

ea"i(y2

Nt !/u"i#4 # /#"ume' aa'e#e"" mai#(y /#/e#t'ati#4 # 5e'"#a( "e((i#42

M'e !/u"i#4 i# u'ba# a'ea" #t tu/%i#4 'u'a( a'ea %i/% %a" a 6e'y 4d 5te#tia(

ma'$et !' i#"u'a#/e "e/t'2

La/$i#4 i# ad6e'ti"eme#t due t %i/% t%ey a'e #t ab(e t /6e' a (a'4e a'ea ' (a'4e

#2 ! /u"tme'2

7+,8

)3 0pportunities & T"reats t"at t"e Company faces

0pportunities<

Hu4e ma'$et i" (ite'a((y u#ta55ed2 Out ! e"timated +) mi((i# i#"u'ab(e ma'$et" #(y

+) ! t%e 55u(ati# i" i#"u'ed2

Hea(t% i#"u'a#/e a#d 5e#"i# "/%eme"> a# e"timated ma'$et 5te#tia( ! a55'=imate(y

* bi((i#2

Nea'(y -) ! t%e I#dia# 55u(ati# i" it%ut Li!e > Hea(t% > a#d N#0Li!e i#"u'a#/e2

Pe' Ca5ita (i!e i#"u'a#/e 5'emium i# I#dia i# +)) a" *, a" /m5a'ed t t%e '(d

a6e'a4e ! +.+2

St'#4 e/#mi/ 4't% it% i#/'ea"e i# a!!(ue#/e a#d 'i"i#4 'i"$ aa'e#e"" (eadi#4 t

'a5id 4't% i# t%e I#"u'a#/e "e/t'2



T"reats<

P(aye'" (i$e Ba&a& a#d Bi'(a "u# (i!e !!e' "ame 5(a#" it% ( 5'emium"2

E#t'y ! ma#y t%e' 5'i6ate /m5a#ie" it% e@ua((y "t'#4 e=5e'ie#/e a#d !i#a#/ia(

"t'e#4t% ! !'ei4# 5a't#e'" ma$i#4 t%e /m5etiti# di!!i/u(t a#d "atu'ati#4 t%e u'ba#

ma'$et" 7e=am5(e Idbi F'ti" i#"u'a#/e > B%a'ti a=a i#"u'a#/e a#d m'e8

Cu''e#t 46t2 5(i/ie" d #t e#/u'a4e 4'"" dme"ti/ "a6i#4"2 I! t%e ta= (iabi(ity !

t%e "e'6i/e /(a"" 'i"e"> t%e /u"tme' i(( %a6e (itt(e m#ey t i#6e"t2

LIC %a" $e# u5 !'m "(ee5 a#d i" !((i#4 /m5etiti6e "t'ate4ie"2 It" %u4e "u'5(u"

i# (i!e !u#d 4i6e" a /a5abi(ity t (d4e 5'i/e a'2

7+-8

3 Competitive ed;e of t"e company

1"y c"oose MetLife

Cu"tme' 'e@ui'eme#t" a#d /m!'t a'e a(ay" u' 5'i'ity2 T%at i" %y u' i#te'a/ti#"

a'e di"ti#4ui"%ed by u' e=5e'ti"e> /m5a""i# a#d "e#"iti6ity2

T%e MetLi!e /m5a#ie" a'e #e ! t%e '(d" (a'4e"t a#d m"t 'e"5e/ted !i#a#/ia(

"e'6i/e" '4a#iati#"2 F' 6e' *) yea'"> e6e bee# %e(5i#4 5e5(e bui(d !i#a#/ia(

!'eedm2 F' "me> t%i" mea#" 5'te/ti# !' t%ei' !ami(ie"2 F' t%e'"> it mea#" ea(t%

5timiati# ' 5'e"e'6ati#2 Cmbi#ed it% u' i##6ati#> t%i" ma$e" t%e MetLi!e

/m5a#ie" t'u(y !'midab(e 5(aye'" i# t%e Li!e I#"u'a#/e i#du"t'y2

MetLi!e i" t%e (eadi#4 5'6ide' ! G'u5 Li!e I#"u'a#/e "e'6i#4 6e' +K>))) 4'u5 (i!e

/u"tme'"> /6e'i#4 m'e t%a# +. mi((i# 5a'ti/i5a#t" i#/(udi#4 ma#y ! t%e t5 #e

%u#d'ed FORTUNE )) /m5a#ie"2 Ou' !i#a#/ia( "t'e#4t% a#d e=5e'ie#/e a(( u" t

!!e' "e6e'a( (i!e i#"u'a#/e 5ti#" t bette' !it yu' /m5a#y" "5e/i!i/ #eed"2



We (ead t%'u4% I##6ati# t !!e' '(d /(a"" a#d /m5etiti6e 5'du/t" t u' /u"tme'"2

We bui(d L#4 Te'm Re(ati#"%i5" it% u' /u"tme'" by /'eati#4 a '(d /(a"" "e'6i/e

e=5e'ie#/e t%'u4% 5e'ati#a( e=/e((e#/e a#d t%e i##6ati6e u"e ! te/%#(4y2

We /'eate a Cu"tme' Ce#te'ed a#d Re"u(t F/u"ed 3i"i# t%at i#"5i'e" ea/% #e ! u'

A""/iate" a#d %a" t%ei' buy0i#2

We a'e /mmitted t /'eati#4 a Hi4% Pe'!'ma#/e O'4a#iati# by /'eati#4 a# e#6i'#me#t

t%at a((" ea/% #e ! u' A""/iate" t 5e'!'m at t%ei' 5ea$2 A" a 'e"u(t e i(( a(" be

'e/4#ied a" a# Em5(ye' ! C%i/e2

We a'e /mmitted t Pa't#e'i#4 it% u' i#te'#a( a#d e=te'#a( Cu"tme'" !' mutua( "u//e""2

We '$ it% I#te4'ity> Fai'#e"" a#d Fi#a#/ia( P'ude#/e i# a(( u' dea(i#4" $ee5i#4 t%e

i#te'e"t" ! u' S%a'e%(de'"> Cu"tme'" a#d A""/iate" 5a'amu#t2

7+K8



CHAPTER 0 FIDI%S & L4SIS

L4SIS

HDFC STDRD LIFE

8rofi.e

Housin; Deve.opment Finance Corporation Limited ' HDFC> !u#ded *.-- by

Ha"mu$%b%ai Pa'e$%> i" a# I#dia# NBFC> !/u"i#4 # %me m't4a4e"2 HDFC"

di"t'ibuti# #et'$ "5a#" +K ut(et" t%at i#/(ude ,, !!i/e" ! HDFC" di"t'ibuti#

http://en.wikipedia.org/wiki/Hasmukhbhai_Parekh

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/NBFC

http://en.wikipedia.org/wiki/Mortgages

http://en.wikipedia.org/wiki/Hasmukhbhai_Parekh

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/NBFC

http://en.wikipedia.org/wiki/Mortgages



/m5a#y a#d HDFC Sa(e" P'i6ate Limited2 Sta#da'd (i!e i" a Ca#adia# /m5a#y2 T%e

Sta#da'd Li!e A""u'a#/e Cm5a#y a" e"tab(i"%ed i# *K+ a#d a" 'ei#/'5'ated a" a

mutua( a""u'a#/e /m5a#y i# *.+2

I# additi#> HDFC /6e'" 6e' .) (/ati#" t%'u4% it" ut'ea/% 5'4'amme"2 HDFC"

ma'$eti#4 e!!'t" /#ti#ue t be /#/e#t'ated # de6e(5i#4 a "t'#4e' di"t'ibuti#

#et'$2 Hme (a#" a'e a(" "u'/ed t%'u4% HDFC Sa(e"> HDFC Ba#$ Limited a#d

t%e' t%i'd 5a'ty Di'e/t Se((i#4 A4e#t" 7DSA82

HDFC Sta#da'd Li!e I#"u'a#/e Cm5a#y Limited i" #e ! t%e !i'"t /m5a#ie" t be

(i/e#"ed by IRDA t 5e'ate i# t%e I#"u'a#/e "e/t'2 T%e /m5a#y /ame i#t e=i"te#/e

# *t% Au4u"t +)))2 HDFC %(d" K*2 "%a'e i# HDFC a#d t%e 'emai#i#4 *K2, "ta$e

i" it% Sta#da'd Li!e2 It i#te4'ate" t%e "t'#4 e=5e'ti"e a#d "tabi(ity ! Sta#da'd Li!e a#d

HDFC2 It i" #e ! t%e m"t t'u"ted /m5a#ie" it i" ea"i(y a//e""ib(e a#d a55'a/%ab(e>

!!e'i#4 6a(ue "e'6i/e" t it" /u"tme'"2 T%e /m5a#y aim" t 5'6ide:

I##6ati6e 5'du/t" t /ate' t di!!e'e#t #eed" ! di!!e'e#t /u"tme'"

Cu"tme' "e'6i/e ! t%e %i4%e"t 'de'

U"e ! te/%#(4y t im5'6e "e'6i/e "ta#da'd"

3a(ue !' m#ey !' /u"tme'"

I#/'ea"i#4 ma'$et "%a'e 7)8

T%e 6a(ue" i#4'ai#ed i# t%e /m5a#y a'e t 5'6ide !i#a#/ia( "e/u'ity t 5(i/y%(de'">

mai#tai# t'u"t a#d $ee5 i##6ati#4 t e"tab(i"% it a" a u#i@ue 5(aye'2

HDFC Sta#da'd Li!e I#"u'a#/e> a &i#t 6e#tu'e betee# HDFC a#d Sta#da'd Li!e

A""u'a#/e Cm5a#y> Eu'5e" (a'4e"t mutua( (i!e /m5a#y> %a" ide#ti!ied t%e 'u'a( ma'$et

a" a# im5'ta#t t%'u"t a'ea !' it" !utu'e 4't%2

T%e /m5a#y> 'a#$ed #umbe' am#4 t%e 5'i6ate 5(aye'" i# t%e i#"u'a#/e "e/t' 2

8roduct 8ortfo.io

At HDFC Sta#da'd Li!e> !!e' a bu@uet ! i#"u'a#/e "(uti#" t meet e6e'y #eed2 It

/ate' t bt%> i#di6idua(" a" e(( a" t /m5a#ie" ($i#4 t 5'6ide be#e!it" t t%ei'

em5(yee"2

➢ Te'm P'du/t

➢ E#dme#t P'du/t

http://en.wikipedia.org/wiki/HDFC_Bank

http://en.wikipedia.org/wiki/HDFC_Bank



➢ M#ey ba/$ P'du/t

➢ C%i(d M#ey Ba/$ P'du/t

➢ Pe#"i# P'du/t

7*8

C0M8RIS0 $ET1EE HDFC STDRD LIFE D METLIFE IS7RCE 8R0D7CTS

ISTIT7TI0 ME 8L ME M6 TERM M6 S7M SS7RRED 1HICH 0E IS $ETTER

METLIFE

HDFC

STDRD LIFE

TERM PLAN

TERM PLAN

,) 9EARS

,) 9EARS

NO BAR

NO BAR

BOTH PLANS ARE

BETTER

METLIFE

HDFC

STDRD LIFE

ENDOWMENT

PLAN

ENDOWMENT

PLAN

-) 9EARS

-) 9EARS

,)>))>)))

)>))>)))

METLIFE PLAN IS

BETTER THEN THE

HDFC PLAN



METLIFE

HDFC

STDRD LIFE

MONE9

BAC PLAN

MONE9

BAC PLAN

-) 9EARS

,) 9EARS

NO BAR

NO BAR

METLIFE PLAN IS

BETTER THEN THE

HDFC PLAN

METLIFE

HDFC

STDRD LIFE

CHILD PLAN

CHILD PLAN

) 9EARS

,) 9EARS

NO BAR

NO BAR

HDFC PLAN IS

BETTER THEN THE

METLIFE PLAN

METLIFE

HDFC

STDRD LIFE

PENSION

PLAN

PENSION

PLAN

,) 9EARS

,) 9EARS

NO BAR

NO BAR

BOTH ARE BETTER

7+8

Mar!etin; strate;ies of METLIFE

I# /#"#a#/e it% t%e /%a#4e" ta$i#4 5(a/e i# t%e i#"u'a#/e ma'$et> t%e /'5'ati# %a"

u#de'4#e a t'a#"!'mati#> "imu(ta#eu"(y 'e@ui'i#4 a 'e6am5 i# it" ima4e2 Sy"temati/

a#d !/u"ed PR i#itiati6e" a#d ide"5'ead 5ub(i/ity %a6e 'e"u(ted i# ma'$ed(y im5'6ed

6i"ibi(ity2 T%e /'5'ati# %a" eme'4ed it% a mu/% yu#4e' a#d "(ee$e' ima4e2

A /#"/iu" e!!'t a" made t b'i#4 abut a t'a#"!'mati# i# t%e /'5'ate ima4e2

T%'u4% 6a'iu" /am5ai4#"> t%e /'5'ati# t'ied t de5i/t t%e '4a#iati# a" #e

'ie#ted ta'd" t%e yu#4e' 4e#e'ati#2 T%e /'5'ati# ad6e'ti"i#4 /am5ai4#" a""i"ted

t%e ma'$eti#4 "t'ate4ie"2

8R ctivities for Consumer Re.ations<

T%e bu"i#e"" ! i#"u'a#/e i" 5u'e(y "e'6i/e %i/% /a##t be "ee# ' %e(d2 He#/e> t%e

/#"ume' 'e(ati#" a/ti6itie" ! METLIFE /#/e#t'ate # t%e /u"tme' 5ub(i/ a#d

bui(di#4 'e(ati#" it% 5'"5e/ti6e /u"tme'2



T%e /'5'ati# %a" time a#d a4ai# made e#dea6'" t 'ea/% ut t t%e /#"ume'">

i#te'a/t it% t%em a#d $ee5 t%em "ati"!ied2 T%e /'5'ati# t'ie" t a/%ie6e it" b&e/ti6e

t%'u4% a #umbe' ! mea#"0

0ra. Communication<

O'a( /mmu#i/ati# it% t%e /#"ume' 5ub(i/ i" t%e m"t e!!e/ti6e mea#" ! 5'e"e#ti#4

!a/t" a#d /'eati#4 u#de'"ta#di#4 ! t%e '4a#iati#" 5(i/ie" a#d 5'a/ti/e"2 Em5(yee0

C#"ume' Cmmu#i/ati#:

T%e %a'm#iu" 'e(ati#"%i5 t%at METLIFE %a"> t%'u4% t%e yea'" > bui(t a#d mai#tai#ed

it% it" /u"tme'" %a" #(y bee# 5""ib(e due t it" dedi/ated a#d /mmitted team !

De6e(5me#t O!!i/e'" a#d "/'e" ! I#"u'a#/e A4e#t" t%'u4%ut t%e /u#t'y2

8ress Conferences<

P'e"" C#!e'e#/e" a'e '4a#ied t a##u#/e #e a55i#tme#t" ! t5 e=e/uti6e">

i#t'du/ti# ! #e "/%eme"> et/2 Audi03i"ua( Cmmu#i/ati#

78

Te(e6i"i# a#d Radi b'ad/a"t" a'e a ba"i/ medium ! /#"ume' /mmu#i/ati#

Te(e6i"i# a#d Radi ad6e'ti"i#4

T%e /'5'ati#" ad6e'ti"eme#t" 'ea/%ed #ea'(y + /''e 5e5(e t%'u4% 6e' )

/am5ai4#"2 T%e'e e'e -. %u'" ! T3 ad6e'ti"i#4 a#d )K %u'" ! Radi ad6e'ti"i#42

Trans9s.ides:

T%e C'5'ati# %a" 5(a/ed t'a#"0"(ide" at "t'ate4i/ 5(a/e"> (i$e Rai(ay Stati#" a#d

Ai'5't"> !' ma=imum e=5"u'e t 5ub(i/ at (a'4e2 P'i#ted Cmmu#i/ati#2 At METLIFE

5'i#ted /mmu#i/ati#" a'e u"ed i# /#&u#/ti#

# it% 'a( /mmu#i/ati# media2

8ress Re.ease <

P'e"" 'e(ea"e" a'e !'e@ue#t(y %a#ded ut t t%e media by t%e (/a( PR de5a'tme#t #

be%a(! ! t%e /m5a#y2 T%e"e 4e#e'a((y /m5'i"e ! a#y "ub&e/t ' i""ue /#/e'#i#4 t%e



/m5a#y> /#tai#i#4 i#!'mati# !' 5(i/y %(de'" ' a#y item ! #e" 6a(ue t t%e

media a#d it" 'eade'"2

5ourna.s and 8u-.ications<

T%e /'5'ati# ta$e" ut it" a##ua( '$i#4 'e"u(t" a#d "e6e'a( t%e' 5ub(i/ati#" !'m

time t time t $ee5 t%e 5ub(i/ ab'ea"t ! t%e %a55e#i#4" a#d a/%ie6eme#t" at

METLIFE2

Financia. Resu.ts<

T%e a##ua( !i#a#/ia( 'e5't ! t%e /'5'ati# i" 5ub(i"%ed i# t%e Nati#a( dai(ie" a#d i"

a(" /i'/u(ated am#4"t t%e "%a'e%(de'" t $ee5 t%em i#!'med2 It a(" aim" at att'a/ti#4

#e i#6e"t'"2

78

$oo!.etsA $roc"ures and 8amp".ets<

B$(et"> B'/%u'e" a#d Pam5%(et" a'e 4e#e'a((y ta$e# ut t i#!'m it" i#te'#a( a#d

e=te'#a( 5ub(i/ abut it" 6a'iu" #e "/%eme" a#d a/t a" a# e!!e/ti6e medium ! 5'i#t

/mmu#i/ati#2

8osters and Hoardin;s<

T%e"e t(" a'e #t #(y a# ad6e'ti"i#4 medium but a(" a 6e'y e!!e/ti6e PR t(2

METLIFE u"e" 5"te'" a#d %a'di#4" t 4et @ui/$ 5ub(i/ #ti/e2 P"te'" a#d %a'di#4"

a'e ide(y 5(a/ed t%'u4%ut t%e /ity at bu"y i#te'"e/ti#" (i$e "ubay"> 'ai(ay "tati#">

'ad"ide"> bu" "%e(te'"> et/2 Ot%e' Ame#itie" P'6ided by METLIFE

1e-site<

T%e C'5'ati#" eb"ite 2met(i!e2/2i# 4i6e" i#!'mati# abut t%e /'5'ati#"

5'du/t"> "e'6i/e"> "ub"idia'ie" a#d add'e""e" ! b'a#/%e" a#d abut 5'emium 5ayme#t

http://www.metlife.co.inm/

http://www.metlife.co.inm/



t%'u4% t%e i#te'#et2 It a(" 5'6ide" P'e"" 'e(ea"e"> Ne" "e/ti#"> O#(i#e 5(i/y "tatu"

O#(i#e P'emium Payme#t2

METLIFE %a" tied u5 it% ARNATAA Ba#$> DHANALASHMI Ba#$> J Ba#$>

a#d "e'6i/e 5'6ide'" (i$e Bi(( Ju#/ti#2/m> time"!m#ey2/m t !!e' t%e #(i#e

5'emium 5ayme#t !a/i(ity t it" /u"tme'" i# "e(e/t /itie"2

Information /ios!s<

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t%e /u"tme'"2

Customer Contact 8ro;ramme<

T%e 5u'5"e ! "u/% a /am5ai4# i" Qt "t'e#4t%e# t%e 'e(ati#"%i5 it% t%e /u"tme'"

a#d t bui(d b'id4e" ! u#de'"ta#di#4 FINANCIAL RELATIONS

78

T%e'e a'e @uite a !e !i#a#/ia( 5ub(i/" ! METLIFE2

*8 G6e'#me#t A4e#/ie"

+8 Ba#$" a#d Fi#a#/ia( I#"tituti#"

8 Statut'y Bdie" e242 IRDA 7I#"u'a#/e Re4u(at'y a#d De6e(5me#t Aut%'ity8

8 Audit'"

T /mmu#i/ate it% t%em a#d t $ee5 t%em i#!'med ! t%e /m5a#y" 5'4'e""

"e6e'a( a/ti6itie" a'e u#de'ta$e# by t%e PR De5a'tme#t2 T%e A##ua( Ge#e'a( Meeti#4> T%e

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/m5a#y" '$i#4 'e"u(t"2

Community Re.ations<

METLIFE 'e4u(a'(y 5'6ide" QHea(t% 6a#" t 6a'iu" '4a#iati#" a/'"" t%e /u#t'y2

T%e /'5'ati# a(" "5#"'" ma#y "5't" e6e#t" at t%e #ati#a( (e6e(2 Nume'u"

5ub(i/ity 5'&e/t" it% a "/ia( 5u'5"e a'e u#de'ta$e# at t%e #a( (e6e(2 Re/e#t(y t%e



N't% #e7De(%i8 a""/iated it"e(! it% t%e QPe'!e/t Hea(t% Me(a t 5'5a4ate t%e

/au"e ! 4d %ea(t%2

Mar!etin; Strate;ies of HDFC STDRD LIFE Co3 Ltd

It a" time %e# t%e ma'$eti#4 team a" t%i#$i#4 abut a# ad6e'ti"i#4 /am5ai4#> a(m"t

e6e'y#e> i#/(udi#4 t%e /m5a#y" ba'd> 5%05%ed t%e idea2 At t%at time 5e5(e

t%u4%t Cm5a#y i" a"ti#4 m#ey2 But HDFC di"/a'ded t%i" ;!ea' ty5i/a((y u"ed !'

%a$i#4 i#"u'a#/e> /%"i#4 i#"tead a %a55y 5(at!'m t /#6ey a m'e 5"iti6e

me""a4e2 E6e# tday a!te' it %a" '((ed ut " ma#y /am5ai4#"> HDFC 'emai#" am#4

t%e t5 ad6e'ti"e'": ad "5e#d"> a" a 5e'/e#ta4e ! #e bu"i#e"" 5'emium> 'a#4e betee#

)2 5e' /e#t a#d )2- 5e' /e#t2

7,8

T"e Tar;et audience:

Re5'e"e#ti#4 a# idea( mi= ! medium t %i4% #et 't% i#di6idua(": T%e /#"ume'" m"t

di"5"ed ta'd" buyi#4 (i!e i#"u'a#/e2 Midd(e0a4ed 5'!e""i#a("> 5'ima'i(y ma(e> "a(a'ied

a#d "e(! em5(yed> a4e 4'u5: +K 0 yea'"> %u"e%(d i#/me: R"2+)> ))) a#d ab6e2

Creative Strate;y:

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mea#" t (ead a ''y !'ee (i!e a#d #t a" a #e/e""a'y e6i(2 W%e# HDFC STANDARD

Li!e I#"u'a#/e !i'"t be4a# 5e'ati#"> t%e ta"$ a" t 5'e"e#t t%e 6i"iti#4 /a'd ! t%e

/m5a#y t t%e 5ub(i/ at (a'4e a#d bui(d /'edibi(ity a#d "tatu'e a#d t 4i6e t%e

/#"ume' t%e /#!ide#/e t%at %e'e a" a /m5a#y t%at /u(d be t'u"ted t i#6e"t !u#d"

it%2 T%i" 'e@ui'ed a /'5'ate /am5ai4#> %i/% "ta'ted it% ad6e'ti"i#4 t e"tab(i"% t%e

b'a#d> bui(d aa'e#e"" a#d 4i6e t%e b'a#d a (a'4e' t%a# (i!e ima4e2 T t%i" e!!e/t t%e

/'e b'a#d i#"i4%t %i4%(i4%ted a" A" %ead ! t%e !ami(y it" my 'e"5#"ibi(ity t ta$e

/a'e ! my (6ed #e" a#d 5'te/t t%em !'m t%e u#/e'tai#tie" ! (i!e> "ummed u5 i#



t%e ad6e'ti"i#4 idea: SR 7TH /R 5I40G2 HDFC a" 5"iti#ed a" a# e#ab(e' !

5'te/ti# 'e(e6a#t t t%e #eed" ! t%e (i!e "ta4e t%at yu a'e i#2 O6e' t%e (a"t !e

m#t%"> HDFC STANDARD LIFE %a" bee# ad6e'ti"i#4 i# utd'> T3 a#d 5'e""2 T%e

/m5a#y (au#/%ed a /'5'ate te(e6i"i# /am5ai4# Saat P%e'e %i/% t$ t%e emti#"

a#d t%u4%t" ! i#itia( Si#d' /'5'ate !i(m a !e "te5" !u't%e'2 T%e !i(m %i4%(i4%t" t%e

"t'e#4t% ! 5'mi"e" t%at a %u"ba#d ma$e" t %i" i!e> t%'u4% t%e de5i/ti# ! e6e'yday

"ituati#"> a#d t%e# 4e" # t em5%a"ie t%at HDFC STANDARD i(( "ta#d by t%e

%u"ba#d t %e(5 %im !u(!i(( a(( t%e"e 5'mi"e"2 T%e T3 /am5ai4# %a" a(" bee# e=te#ded

t utd'2 T%e /m5a#y %a" a(" u#de'ta$e# 5'e"" a#d i#te'#et /am5ai4#" t i#!'m

/u"tme'" abut be#e!it" ! "me ! it" 5'du/t"> 5a'ti/u(a'(y 'eti'eme#t "(uti#"> t%'u4%

t%e Chintamani campaign’ 3

7-8

O#/e t%e /'5'ate ima4e a#d b'a#d ide#tity e'e e"tab(i"%ed> a#d a" t%e /m5a#y

e=5a#ded a#d it" 5'du/t 'a#4e 4'e> t%e #e=t 5%a"e ! /mmu#i/ati# a" t 4i6e t%e

/#"ume' a 'ati#a( a#d ta#4ib(e 'ea"# t buy !i'"t ! a(( i#"u'a#/e a#d "e/#d(y !'m

Li!e2 T%i" a" ta/$(ed t%'u4% 5'du/t0"5e/i!i/ ad6e'ti"i#4> "u/% a" !' HDFC

STANDARD LIFE Sma't id> 'eti'eme#t "(uti#" ' Li!etime2

T"e Creative eecution<

T"rou;" te.evision c"anne.s: Bui(di#4 ima4e a#d /'eati#4 a di!!e'e#tia( i# t%e m"t

/'eati6e a#d /m5e((i#4 ma##e'2 T%e /'eati6e e=e/uti# %ei4%te#ed t%e emti#a( /##e/t

it% t%e HDFC STANDARD LIFE b'a#d0 I#dia# "ati"!a/ti# ! $#i#4 t%at #e" (6ed

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!ami(ia( b#di#42

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"e/#d(y !'m HDFC STANDARD LIFE2 T%e 5'du/t "5e/i!i/ ad6e'ti"i#4 !/u""ed #



/%a#4i#4 t%e 5'e6a(e#t 5e'/e5ti# abut i#"u'a#/e a#d b'ea$i#4 a !e myt%": ##0

a!!'dabi(ity> i#"u'a#/e #t bei#4 4d i#6e"tme#t 5ti# a#d t%e myt% t%at i#"u'a#/e a"

4d #(y !' ta= "a6i#42 A!te' t%e %u4e(y "u//e""!u( C%i#tama#i 7'eti'eme#t8 a#d Saat

P%e'e 7/'5'ate8 /am5ai4#"> HDFC Sta#da'd Li!e I#"u'a#/e a(" i#t'du/ed "me

i##6ati#" i# t%e /ate4'y> "u/% a": %a6i#4 a ta= 5(a##e' by t%e #ame ! C%i#tama#i #

'adi> % u(d a#"e' /#"ume'" @ue'ie" abut t%e '(e ! i#"u'a#/e i# !i#a#/ia(

5(a##i#42

0t"er Communications<

Ot%e' 5'4'am" i#/(uded di'e/t mai(> PR ! /mmu#i/ati#" /am5ai4# i# 5'e"" T3>

eb"ite ma'$eti#4 a#d databa"e 4e#e'ati# t%'u4% Ba#/a""u'a#/e /%a##e("2 Ot%e'

i#itiati6e" i#/(uded tie0u5 it% t%e Dabbaa((a O'4a#iati# i# Mumbai !' a di'e/t

ma'$eti#4 e=e'/i"e> t ta($ t t%e /u"tme' t%'u4% a ##0/(utte'ed 'ute> a#d t%e'eby

%a6e a %i4%e' im5a/t2 7K8

T%e di'e/t mai(e' a" abut HDFC STANDARD LIFE 'eti'eme#t "(uti#" a#d t%e ta=

be#e!it" t%at #e /a# a6ai( ! buy i#6e"ti#4 i# a#y ! t%e"e2 Abut *))>))) di'e/t

mai(e'" e'e atta/%ed t t%e Qdabba"> i# a'ea" "u/% a" C%u'/%4ate> Ba#d'a a#d A#d%e'i

%e'e t%e'e a'e m"t(y !!i/e04e'"2 HDFC STANDARD Li!e I#"u'a#/e %a" a("

a##u#/ed a "t'ate4i/ di"t'ibuti# tie0u5 it% Ha'iya(i i"aa# Baaa'> t%e 'u'a( bu"i#e""

a'm ! DCM S%'i'am C#"(idated Ltd 7DSCL82 A" a 5a't#e'> Ha'iya(i i"aa# Baaa' /a#

# di"t'ibute HDFC Sta#da'd" 5'te/ti#> ea(t% /'eati#> 'eti'eme#t "(uti#" a#d %ea(t%

i#"u'a#/e 5'du/t" t /u"tme'" a/'"" t%e it" 4'i#4 #umbe' ! 'u'a( bu"i#e"" %ub" i#

t%e /u#t'y2

I# additi# t ad6e'ti"i#4> t%e /m5a#y %a" a(" i#itiated "e6e'a( a/ti6itie" t 'ai"e

/#"ume' aa'e#e"" abut (i!e i#"u'a#/e a#d HDFC STANDARD LIFE2 ;It i#/(ude"

"emi#a'" HDFC STANDARD LIFE 'e4u(a'(y %(d" /#"ume' aa'e#e"" meet" # Qt%e

#eed !' 'eti'eme#t 5(a##i#4 i# di!!e'e#t /itie" "u/% a" Pu#e> Au'a#4abad> Cimbat'e>

Na45u'> Ba#4a('e a#d Ma#4a('e2 T%e"e a'e 6e'y e(( atte#ded a#d %a6e /#t'ibuted

"i4#i!i/a#t(y ta'd" i#/'ea"i#4 aa'e#e"" abut t%e /ate4'y a#d t%e /m5a#y2 A5a't

!'m t%i"> /m5a#y a(" e#te'ed i#t a((ia#/e" it% te(e/m /m5a#ie"> a" e(( a"

/m5a#ie" (i$e BPCL a#d Dmi#"2



METLIFE 2S HDFC STDRD LIFE

Comparison and na.ysis9

Wit% 5'i6ate 5(aye'" 5ayi#4 mu/% atte#ti# t ad6e'ti"i#4 a#d 5'mti#a( a/ti6itie">

METLIFE> t> a" !'/ed t ma$e e!!'t" t i#/'ea"e it" 6i"ibi(ity a#d e#%a#/e it" b'a#d

ima4e2 T%e /m5a#y /mme#/ed i#te#"e> "y"temati/ a#d e((0!/u"ed 5ub(i/ 'e(ati#" a#d

5ub(i/ity a/ti6itie" bt% at t%e /'5'ate a#d 5e'ati#a( (e6e("2

METLIFE u55ed it" ad "5e#d t ta/$(e /m5etiti# a#d "u//eeded i# !'4i#4 ay a%ead2

METLIFE %a" ad6e'ti"ed i# "ate((ite /%a##e(" a" e(( a" te''e"t'ia( /%a##e("2 METLIFE

%a" t 'ea/% ut t ##0'e"ide#t I#dia 5(i/y %(de'" a" e(( a" it" t%e' /'5'ate

/u"tme'" % a'e ba"ed ab'ad2 HDFC STANDARD LIFE %a" ad6e'ti"ed # "e6e'a(

/%a##e(" !'m t%e Sta' T3 bu@uet> ee Net'$ a#d S#y2

T%e /m5a#y %a6e "5e#t abut R" ) mi((i# # T3 ad6e'ti"i#4 (a"t yea'2 Wit% t%e

4e4'a5%i/a( e=5a#"i#> T3 be/ame a 6iab(e medium a#d t%e /'5'ate /am5ai4# !'

HDFC STANDARD LIFE a" 'u# # T3> be/au"e t%e medium (e#d" it"e(! e(( t a#

emti#a( ty5e ! !i(m" t%at "t'i$e a /%'d it% t%e audie#/e2 P'du/t ad6e'ti"i#4> %i/%

#eed" t im5a't i#!'mati#> a" (a'4e(y d#e t%'u4% 5'i#t a#d utd' /%a##e("> a"

t%e"e a'e a55'5'iate !' 'ati#a( ty5e ! me""a4e"> HDFC STANDARD LIFE I#"u'a#/e

/am5ai4# a" "%'t0(i"ted a" #e ! t%e *+ m"t e!!e/ti6e /am5ai4#" !' t%e yea' +))*

i# t%e EFFIE aa'd"2 A//'di#4 t a# ORG MARG "tudy> t%e HDFC STANDARD LIFE

b'a#d #ame a#d ad6e'ti"i#4 %ad t%e %i4%e"t 'e/a(( am#4"t a(( 5'i6ate 5(aye'"> a#d a"

#(y ma'4i#a((y be%i#d METLIFE2

HDFC STANDARD LIFE a" aa'ded t%e IND9" Aa'd !' E=/e((e#/e i# Ma""

Cmmu#i/ati# i# t%e /ate4'y ! M"t C'eati6e Ad6e'ti"eme#t0Te(e6i"i#2

Strate;ies dopted $y METLIFE

METLIFE "ta'ted i#te#"e > "y"temati/ e(( !/u"ed 5ub(i/ 'e(ati# a#d

5ub(i/ity a/ti6itie" bt% at t%e /'5'ate a#d 5e'ati#a( (e6e("2

METLIFE u55ed it" ad "5e#d t ta/$(e /m5etiti#2



METLIFE %a" (au#/%ed it" SATELLITE SAMPAR !!i/e"2

METLIFE %a" e"tab(i"%ed "tate ! a't ma/%i#e'y2

Strate;ies adopted -y HDFC STDRD LIFE

• HDFC STANDARD LIFE (au#/%ed t%e QT'uLi!e C(ub !' it" %i4%06a(ue 5(i/y%(de'" a"

5a't ! it" ma'$eti#4 "t'ate4y2

• It" 8ra;ati /i no!"i 8aat"saa.a ' 8/82 PAP aim" t b'i#4 ut t%e i#%e'e#t

/'eati6e "$i((" am#4"t /%i(d'e#2

• HDFC STANDARD LIFE %a" a(" 5a't#e'ed it% e046e'#a#/e $i"$" i# A#d%'a

P'ade"% 0 a5#(i#e2/m a#d Ra&a"t%a# 0 emit'a2/m> t e#ab(e /#"ume'" 'e#e t%ei'

5(i/ie" i# t%ei' $i"$"2 7)8

Findin;s

W%e'ea" MetLi!e 6i"i# i" t %e(5 em5(ye'" a#d em5(yee" "e(e/t t%e 'i4%t mi= ! (i!e

i#"u'a#/e a#d "e'6i/e !eatu'e" t !it t%ei' 4i6e# "ituati#> ma$i#4 4'u5 (i!e a /'#e'"t#e

t bui(di#4 !i#a#/ia( !'eedm2

*2 A" t%e 5e5(e t%i#$ t%at i#"u'a#/e i" a t( t 5'te/t t%ei' !ami(y a ta= "a6i#4

de6i/e2 T%ey a'e aa'e ! t%e !a/t 'ea(ii#4 it"> im5'ta#/e2 T%e'e i" a (a'4e 5te#tia(

!' i#"u'a#/e i# I#dia2

+2 T%e e#t'a#/e ! 5'i6ate 5(aye'" i(( i#/'ea"e t%e /m5etiti# a#d it u(d be a tu4%

ta"$ t "e/u'e a 4d 5"iti# i# ma'$et2

2 Si#/e MetLi!e I#dia I#"u'a#/e i" (eadi#4 it% "e6e'a( /m5a#ie" 5(i/ie" it "%u(d be

ea"y !' t%em t 5e#et'ate i#t t%e ma'$et a#d "e/u'e a 4d 5"iti# i! t%ey 5ay

4'eate' atte#ti# t t%e "e'6i/e 5a't 5'6ided t t%ei' /u"tme' a#d t%e'eby !'mi#4 a

(#4 a#d t'u"ted 'e(ati#"%i52

2 A" "ee# !'m t%e "u'6ey t%at at 5'e"e#t -) ! t%e /u"tme' a'e %a6i#4 i#"u'a#/e

5(i/y ut ! %i/% K-2 ! t%e /u"tme' a'e 5(a##i#4 !' #e i#6e"tme#t"2 S it /a#



be a 4d 5te#tia( !' t%e /m5a#y a#d t%ey "%u(d ma$e a# attem5t t t'a5 t%e"e

/u"tme'"2

3 A" ! t%e /u"tme'" a'e e6e# 'eady t 4 !' i#"u'a#/e i! a "e'6i/e 5'6ide'

aay !'m t%ei' /ity i" 5'6idi#4 it2 But i# tu'# t%ey "%u(d 5'6ide 4d 5'du/t" a#d

"e'6i/e"2 T%e /m5a#y "%u(d t'y t /#6i#/e t%e"e /u"tme'" a#d 4et t%em i# it" !a6'2

,2 Ma#y 5e5(e %a6e a i#"u'a#/e 5(i/y it " t%at t%ey a'e aa'e it% it a#d t%i#$ t%at

it i" " im5a'tme#t t%e 5e5(e2

7*8

L4SIS 0F THE 8R0$LEM 7DER ST7D4

I#"u'a#/e i" e"timated t be R"2 )) bi((i# bu"i#e"" i# I#dia a#d t%e 4'"" 5'emium

/((e/ti# i" abut + ! GDP 4'i#4 betee# * a#d +) 5e' a##um2 I#dia a(" %a"

t%e %i4%e"t #umbe' ! i#"u'a#/e 5(i/ie" i# !'/e i# t%e '(d a#d t%e tta( i#6e"tib(e

!u#d" it% LIC a(#e a'e a(m"t K ! GDP2

9et> m'e t%a# t%'ee0!u't% ! I#dia" i#"u'ab(e 55u(ati# %a" # (i!e i#"u'a#/e /6e' 2

C#"ide'i#4 t%at #(y abut , mi((i# ut ! +) mi((i# 5e5(e a'e /6e'ed by (i!e

i#"u'a#/e> t%e 5te#tia( i" @uite e6ide#t2

I t'ied a#d a#a(ye t%e be#e!it t%at 4etti#4 t t%e !i#a( /u"tme' /6e'i#4 u#de' t%e I#"u'a#/e

a#d be/au"e 6a'iu" ty5e" ! 5(i/ie" a#d i#"t'ume#t" a'e /mi#4 u5 i# t%e ma'$et t att'a/t

m'e /u"tme'"2 M"t ! t%e 55u(ati# ! I#dia i" #t i#"u'ed> %e#/e t%e'e i" a (t !

"/5e i# t%i" "e/t' a#d a #umbe' ! /m5a#ie" a'e 5(a##i#4 t e#te' t%e "e/t'2 E6e'y

!utu'i"ti/ i#di6idua( u(d a#t %im"e(! t 4et i#"u'ed2

http://www.123eng.com/forum/viewtopic.php?t=12407

http://www.123eng.com/forum/viewtopic.php?t=12407



7+8

ITER8RETTI0 0F RES7LT

*2 P(ea"e me#ti# t%e #ame ! t%e i#"u'a#/e /m5a#y t%'u4% %i/% ma=imum t%'u4% yu

(i$e t /6e' yu' (i!e

Cate4'y N ! Re"5#de#t

HDFC Sta#da'd (i!e K

BIRLAS *

LIC *)

TPA K

Ot%e'" ,

Met (i!e ,

ICICI P'ude#tia( **

78



F'm %e'e it% t%i" @ue"ti# e a'e t'yi#4 t a#a(ye t%at bu"i#e"" 55'tu#ity ! bt% t%e

/m5a#y i2e2 HDFC "ta#da'd (i!e a#d Met (i!e i# /u''e#t "/e#a'i ' ma'$et a#d %at 5e'/e#ta4e

! ma'$et t%ey a'e /6e'i#4 'i4%t #2

F'm u' "u'6ey it i" /(ea'(y me#ti#ed t%at ma'$et (eade' i#"u'a#/e /m5a#y i" ICICI

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7-8

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7)8



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7*8



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➢ E=5a#"i# ! Cu"tme' ba"e

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7+8

$I$LI0%R8H4: REFERECES

Bu"i#e"" Tday2 T%e M#it'y G'u5 Study # I#"u'a#/e I a#d II2 Ma'/% ++ a#d

A5'i( -> +)**2

uma'i> 3a"ati> I#dia I#"u'e'" See$ Pe'!e/t Pa't#e'"2 Nati#a( U#de''ite'"> Ma'/% >

+)*)> K0.2

Ry> Ab%i&it2 Pe#"i# !u#d bu"i#e"" i# I#dia2 T%e Hi#du> Ju(y *,> +)).> 52 +2

Ry> Samit2 I#"u'a#/e Se/t': I#dia2 I#du"t'y Se/t' A#a(y"i"> Nati#a( T'ade a#d

De6e(5me#t Ba'd> US De5a'tme#t ! State> Wa"%i#4t#> DC> De/embe' +)).2

Si4ma2 W'(d I#"u'a#/e i# *...2 N2 .?+)))2 Pub(i"%ed by Si""Re2 A6ai(ab(e at

2"i""'e2/m2

Ma'$eti#4 Ma#a4eme#t II by P%i(i5 t(e'> 52,2

%tt5:??%d!/"ta#da'd(i!e2/2i#

%tt5:??met(i!ei#dia2/2i#

%tt5:??"/'ibd2/m

%tt5:??IRDA2i#

http://www.swissre.com/

http://www.swissre.com/



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a8 Hi4% S/%( b8 I#te'mediate

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a8 Fi=ed A""et" b8 Ba#$ De5"it"

/8 Jee((e'y d8 Se/u'itie"> i2e b#d"> m!" et/

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2 D yu %a6e a#y i#"u'a#/e 5(i/y

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t%'u4% yu (i$e t /6e' yu' (i!e2

a8 LIC b8 HDFC d8 MetLi!e

e8 ICICI PRUDENTIAL !8Ot%e' 7"5e/i!y8

2 P(ea"e me#ti# t%e ty5e ! i#"u'a#/e 5(i/y yu a'e /6e'ed u#de'

a8 I#di6idua( b8C'5'ate

,2 P(ea"e me#ti# t%e ty5e ! i#"u'a#/e yu a'e /6e'ed u#de'

a8A//ide#ta( b8Hea(t%



/8Li!e d8A#y t%e'7S5e/i!y8

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a8 A "a6i#4 t( b8 A ta= "a6i#4 de6i/e

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/8 Gd 5(a#" d8 A//e""ibi(ity

*)2 W%m u(d yu /#"u(t be!'e ma$i#4 a# i#6e"tme#t :

a8Ba#$e' b8C%a'te'ed a//u#ta#t

/8I#6e"tme#t /#"u(ta#t d8a#y t%e'

**2 I" MetLi!e I#"u'a#/e m'e a!!'dab(e t%a# t%e t%e' I#"u'a#/e a6ai(ab(e # yu'

#ea'e"t te(e/m "%5"

a8 St'#4(y A4'ee b8 A4'ee /8 Di"a4'ee

!8 St'#4(y Di"a4'ee e8 Neut'a(

*+2 T%e 6a'iu" 'a#$" 4i6e# by t%e /u"tme'" abut t%ei' 5e'/e5ti# abut di!!e'e#t

5(aye'" i# t%e ma'$et:

Att'ibute" B'a#d" ICICI HDFC Met (i!e Ot%e'"

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Ea"y A6ai(abi(ity

79954232 Comparative Study of the Products of HDFC Standard Life Insurance Company and MetLife India...

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Transcript of 79954232 Comparative Study of the Products of HDFC Standard Life Insurance Company and MetLife India...