Is a Comprehensive Social Management Platform Truly Here?

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Our Speakers Megan Clement is a Social Media Specialist at The Weather Channel. She's a lifelong Atlantan and a University of Georgia Alumni (go dawgs!). Her career began at BBDO, managing Social Media & Digital Engagement Campaigns for AT&T, before discovering & honing in on a passion for Social Media Marketing. Megan is enamored by digital/social technology & excels in leveraging the power of social media to connect brands with consumers. @megan_clement

Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social consumers and enterprises. @tracx

Paul Gillin is a writer, speaker and online media consultant who specializes in social media and content marketing. He is a prolific writer who has published five books and more than 300 articles since 2007. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) and Social Marketing to the Business Customer (2011) and Attack of the Customers (2013). His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. @pgillin

Greg Cohen is the Sr. Manager for Social Media & Influence at UCB where he is in charge of identifying, validating, and building digital & social platforms to accomplish various business objectives. Greg manages a handful of online communities for patients living with Crohn’s disease, Parkinson’s disease, and epilepsy as well as the corporate properties for UCB, including the global LinkedIn presence. Greg has also spent time consulting on social selling strategies utilizing platforms such as LinkedIn to improve connectivity with key customers and develop deeper relationships. @gcohen85

#SMTLive

Megan ClementSocial Media Specialist

@megan_clementIS A COMPREHENSIVE SOCIAL MANAGEMENT TOOL TRULY

HERE?

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Megan ClementSocial Media Specialist

@megan_clement

ONE TOOL VS. MULTIPLE TOOLS

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Megan ClementSocial Media Specialist

@megan_clement

AT THE END OF THE DAY…

AND WHETHER YOU CHOOSE ONE SOCIAL MEDIA MANAGEMENT TOOL OR 20 – THE TOOLS YOU CHOOSE SHOULD OFFER INSIGHTS & CAPABILITIES THAT HELP YOU

DO YOUR JOB MORE EASILY AND MORE EFFECTIVELY.

EARLY MARKET LANDSCAPE

MARKET MATURATION

9

Early market produced fragmented landscape consisting of feature point solutions

Market maturity and consolidation led to convergence of use cases and a push towards unification

Organizations desire unified solutions to make data-driven decisions and work processes that are reliable, consistent, and cost efficient.

GROWING NUMBER OF USE CASES

10

Analytics

Brand Health / Reputation

Competitive Benchmarking

Audience / Influencer Analysis

Crisis Detection & Management

Research & Trend Discovery

Campaign Effectiveness

Community Management

Content Publication

Engagement

Direct / Personal Engagement

Case Resolution

Crisis Management

Community Management

Team Collaboration

Response SLAs

CRM Integration

Call Center Routing

Use cases are common usage patterns with shared benefits and desired outcomes.

SOLUTION FRAMEWORK

11

UNIFIEDFEATURE POINT

SERV

ICES

TECH

NO

LOG

Y

Breadth of Solution

En

able

men

t S

trat

egy

SupportEnablement

ScalabilityAutomation

OutsourceManaged Service

PrecisionCustomization

Marketing

Public Relations

Innovation

Sales

Campaigns

Community

Collaboration

Customer Care

12

SOCIAL ENTERPRISE MODEL

#SMTLive

Our Speakers Megan Clement is a Social Media Specialist at The Weather Channel. She's a lifelong Atlantan and a University of Georgia Alumni (go dawgs!). Her career began at BBDO, managing Social Media & Digital Engagement Campaigns for AT&T, before discovering & honing in on a passion for Social Media Marketing. Megan is enamored by digital/social technology & excels in leveraging the power of social media to connect brands with consumers. @megan_clement

Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social consumers and enterprises. @tracx

Paul Gillin is a writer, speaker and online media consultant who specializes in social media and content marketing. He is a prolific writer who has published five books and more than 300 articles since 2007. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) and Social Marketing to the Business Customer (2011) and Attack of the Customers (2013). His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. @pgillin

Greg Cohen is the Sr. Manager for Social Media & Influence at UCB where he is in charge of identifying, validating, and building digital & social platforms to accomplish various business objectives. Greg manages a handful of online communities for patients living with Crohn’s disease, Parkinson’s disease, and epilepsy as well as the corporate properties for UCB, including the global LinkedIn presence. Greg has also spent time consulting on social selling strategies utilizing platforms such as LinkedIn to improve connectivity with key customers and develop deeper relationships. @gcohen85

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Thank You to Our Sponsor

@Tracx

#SMTLive

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