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Transcript of 7776 ads
![Page 1: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/1.jpg)
![Page 2: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/2.jpg)
Q: HOW DO YOU EFFECTIVELYTARGET DISPLAY ADS?
![Page 3: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/3.jpg)
A: YOU CAN'T
Q: HOW DO YOU EFFECTIVELY TARGET DISPLAY ADS?
![Page 4: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/4.jpg)
WHAT IS THE BIGREMAINING CHALLENGE?
![Page 5: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/5.jpg)
BUILDING ENOUGH CREATIVE
WHAT IS THE BIGREMAINING CHALLENGE?
![Page 6: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/6.jpg)
WHY IS THIS A BIG DEAL?
![Page 7: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/7.jpg)
IT'S COSTLY,
WHY IS THIS A BIG DEAL?
![Page 8: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/8.jpg)
IT'S COSTLY,
IT'S TIME-CONSUMING,
WHY IS THIS A BIG DEAL?
![Page 9: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/9.jpg)
IT'S COSTLY,
IT'S TIME-CONSUMING,
BUT MOST IMPORTANTLY:
WHY IS THIS A BIG DEAL?
![Page 10: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/10.jpg)
WHY IS THIS A BIG DEAL?
IT'S COSTLY,
IT'S TIME-CONSUMING,
BUT MOST IMPORTANTLY:
IT'S IMPOSSIBLE.
![Page 11: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/11.jpg)
WHAT IS THE MARKETER’S DILEMMA?
NEED TO BUILD HUNDREDS OR THOUSANDS OF ADS QUICKLY AND CHEAPLY.
![Page 12: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/12.jpg)
WHAT IS THE MARKETER’S DILEMMA?
THEY NEED TO BUILD HUNDREDS OF THOUSANDS OF ADS QUICKLY AND CHEAPLY.
THERE IS NO WAY TO DO THIS TODAY.
![Page 13: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/13.jpg)
EXAMPLE: MARKETING A NEW HEALTH / WELLNESS DEVICE, FITBIT
![Page 14: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/14.jpg)
I HAVE ONE CAMPAIGN, BUT I NEED DIFFERENT CREATIVES FOR MEN AND WOMEN
![Page 15: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/15.jpg)
I ALSO WANT DIFFERENT CREATIVES FOR THREE LANGUAGE GROUPS: ENGLISH, SPANISH, AND CHINESE
![Page 16: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/16.jpg)
I ALSO NEED CREATIVES FOR MEDIUM EARNERS AND HIGH EARNERS
![Page 17: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/17.jpg)
I ALSO NEED TO TARGET THREE AGE SEGMENTS: 18–34, 35–54, AND 55+
![Page 18: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/18.jpg)
I ALSO HAVE THREE PROMOTIONS TO TEST:
“BUY ONE, GET ONE FREE!”“SPECIAL! 20% OFF $79.95”“MAIL-IN REBATE OF $20”
![Page 19: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/19.jpg)
I’D ALSO LIKE TO TEST THREE DIFFERENT CREATIVE CONCEPTS: FAMILY, VANITY, AND TECHNOLOGY
![Page 20: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/20.jpg)
WOW. 324 INDIVIDUAL CREATIVES.
![Page 21: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/21.jpg)
WOW. 324 INDIVIDUAL CREATIVES.
BUT IT GETS WORSE.
![Page 22: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/22.jpg)
DID I MENTION THAT I NEED THESE CREATIVES AS STATIC IMAGES, FLASH ADS, AND HTML5 ADS FOR MOBILE?
![Page 23: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/23.jpg)
AND, BY THE WAY, THERE ARE AT LEAST 8 STANDARD AD UNIT SIZES THAT WE NEED TO SUPPORT.
� 300 x 250 � 728 x 90 � 160 x 600 � 300 x 50 � 250 x 250 � 336 x 280 � 320 x 240 � 120 x 600
![Page 24: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/24.jpg)
WHAT IS324 X 3 X 8?
![Page 25: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/25.jpg)
WHAT IS324 X 3 X 8?
7,776 ADS.
![Page 26: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/26.jpg)
EVEN IF YOU WANTED TO,HOW WOULD YOU BUILD THEM?
Find 18,787 Ad Designers on Guru.com
![Page 27: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/27.jpg)
18,787 DESIGNERS TO HELP ME BUILD
![Page 28: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/28.jpg)
18,787 DESIGNERS TO HELP ME BUILD
7,776 ADS.
![Page 29: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/29.jpg)
MARKETING AUTOMATION FOR DISPLAY, RICH-MEDIA, AND MOBILE ISN'T JUST NICE TO HAVE.
![Page 30: 7776 ads](https://reader033.fdocuments.in/reader033/viewer/2022051112/559b7a4c1a28abdb248b4688/html5/thumbnails/30.jpg)
MARKETING AUTOMATION FOR DISPLAY, RICH-MEDIA, AND MOBILE ISN'T JUST NICE TO HAVE.
IT'S A NECESSITY.