72 hours-in-Cape-Town
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Transcript of 72 hours-in-Cape-Town
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(pronounced: day zhar dan)Jesse Desjardins
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72 Hours
Take aways
Questions
10min
30min
5min
bio0:30 sec
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THE TRIP:
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facebook.com/72hoursincapetown
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take aways
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“hold that thought, i have to “check in”
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some of it is important and
some isn’t
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LEARN HOW TO TELL A
good story
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BIT SIZE GOODNESS
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2-3 min
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work with what you have
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just setting up an account is
not good enough
DEAD ACCOUNTS LOOK BAD
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COMMENTING GETS YOU NOTICED
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make it easier for your customers to
share their trip
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3 stages:planning, the trip,
reminiscing
planning,
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keep your friends informed and
jealous
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Title
28.
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people are willing to
help you
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SMS ME
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have real fans
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10,000 followers
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0
10,000
20,000
30,000
40,000
50,000
60,000
1 2 3 4 5 6 7 8 9 10 11 12 13
10,000 Fans - .8 People Share100 Fans - 1.5 People Share100 Fans - 1.7 People Share
‘Real’ Fans help
spread your story
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distributioncreativity$
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distribution
good story
memorable
funny
makes the person sharing....
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“The story wrote itself”
do 95% of the work for a journalist
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The worst hotel in the world
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80%+Occupancy
Brand fascination
Nice side business
HELP FROM PROS
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time!
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put the right people in
charge
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only 4% of hotels on TripAdvisor
respond to reviews
how much time would it really take you to respond?
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Look outside
our industry
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“If Busch Gardens was looking to get some
publicity out of the melon mashing video,
then mission accomplished. We love it when
brands use social media for clever marketing
campaigns. We’ve clicked the replay button
on this video too many times not to share with the rest of you.” - Mashable
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Results:
Story shared via Twitter & Facebook
Cost: close to nothing
Free publicityRelationship with Mashable
Increased followers
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give first mindset
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fluff?
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CONVERSATION
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CONVER$ION
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same same same same same same same same same same same samesame different
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Tell your story at the right time
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“With the casino and the beds, our passengers will have at least two ways to get lucky on one of our !ights.”
Richard Branson
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cONTENT NOT ADVERTISING
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the future is in your hands
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it’s not always about the
latest toys
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it’s about caring
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thank you@jessedee
facebook.com/72hoursincapetown
(it’s been fun)