7/17/14: Whitney Meers on Storytelling
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WELCOME TO TECHFEST! </> 9:00 Whitney Meers STORYTELLING #techfestclub
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Storytelling: It's a trendy buzzword, but what does it really mean? Whitney Meers joins us this month to discuss why storytelling matters and tactics to weave into your product and marketing.
Transcript of 7/17/14: Whitney Meers on Storytelling
WELCOME TO TECHFEST!
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9:00Whitney Meers
STORYTELLING
#techfestclub
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#techfestclub
Why story matters
TELLINGSTORY
Hi, My Name is @whitneymeers
What is Storytelling?Storytelling is the conveying of events in words, and images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and instilling moral values.
What is Storytelling?Using digital elements to tell pieces of your brand's story.
Each digital element can also tell its own story.
But Really...
What is Storytelling?
Why it Matters”Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.”
Why it Matters“When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.”
Why it Matters...is a full-service entertainment and corporate law firm. Representing both creatives and producers, we are the firm of choice for many Broadway and other theatrical productions, motion picture and television productions, documentaries, and music and publishing ventures. The firm also offers legal services in the areas of merchandising, toy manufacturing, and new media, and counsels owners in the fashion and luxury industries, in the nightclub and restaurant world, and in the fields of design, architecture and construction. We offer services in real estate, landlord/tenant, estate planning, matrimonial and family issues, bankruptcy, immigration, and issues pertaining to the LGBT community. Our trial attorneys handle litigation, arbitration and appeals relating to contracts, insurance, partnership issues, intellectual property, and BLAH BLAH BLAH.
Why it Matters
Why it Matters
Why it Matters
Why it MattersStories influence us, and in fact, we often believe stories have far less influence on us than they actually do (Green and Brock).
Modelling works because change is easier with an example (Green and Brock).
Studies show that the brain “lights up” in reacting to imagery, truly transporting the reader to the events being described (Granding, Thinking in Pictures).
Storytelling TacticsCustomize the story to the channel or device while staying consistent with the brand experience.
Storytelling TacticsUse uplifting and humorous content.
Storytelling TacticsUse data visualization.
Storytelling TacticsInteractive / crowdsourcing content.
Storytelling in Web DesignStorytelling
Storytelling in Copywriting
Storytelling in User Experience
Storytelling in Corporate Culture
Storytelling in Customer Service
TakeawaysIn the digital era, content is king.
Great stories provide real connections between the audience and the person or brand telling the story.
In both a personal and brand capacity, your community is part of your story.
TakeawaysYour goal is to surround your consumers with brand experiences (including stories), so they can self-select how they want to interact with your brand.
What’s Your Story?
