7+ Uberflip Hub Hacks to Take Your Content to New Heights
Transcript of 7+ Uberflip Hub Hacks to Take Your Content to New Heights
7+ Uberflip Hub Hacks to
Take Your Content to New Heights
Sam BrennandCustomer Success Lead
9/22/2015 17+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
HOUSEKEEPING!
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Q&A at the end - ask questions in the chat box!
(If we run out of time, tweet or email us!)
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
B2B Marketing Hacks Webinar Series
Make Sure You’re Signed Up!
go.uberflip.com/b2b-content-hacks
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Hacks:
What Are We Talking About?
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Not This:
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Not This: Not This:
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Not This: Not This: Not This:
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
A “Hack” is What Happens When Marketers
Grow Tired of the Word “Tip”(just kidding)
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Sean Ellis
The Original “Growth Hacker”
Coined the term “growth hacking” in 2010 to describe a different type of marketing role.
Since then, the term has taken hold in the marketing world. A “Hack”, in its most general sense, refers to a tip, trick, or new approach to solving a problem.
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Uberflip Hack #1
Smart Marketing Ideas
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(1) Query String Parameters
Track Everything!
You can add query string parameters (such as UTMs) to a ton of things inside your Hub, including:
• Menu links/icons • Link CTA buttons • Social sharing buttons
If it’s outbound, make sure it’s tracked!
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Uberflip Hack #2
Interesting Use Cases
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(2) Micro Sites
It’s as easy as adding a Hub!
Attending a conference?
Running a promotional campaign around a holiday or a special event?
Exploring AMB (Account-Based Marketing)?
Just add another Hub! There’s no limit to the number of Hubs on your account.
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Uberflip Hack #3
Features You Never Knew You Had
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(3) Features
Password Protected Hubs
Using your Hub for internal content?
Need to limit access to your content to a specific group of users?
You can now control who has access to your Hub with our new Hub Authentication feature!
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(3) Features
Hidden Fields
Including Hidden Fields as a field type on your Form CTAs allows you to pass specific pieces of behind-the-scenes information along with a Form submission.
Pro Tip: You can also populate these hidden fields with query string parameters to help you scale your efforts!
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Uberflip Hack #4
“Hidden” Integrations
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(4) Integrations
Optimizely
Integrating with Optimizely can open up a world of possibilities when it comes to A/B and multivariate testing. It can help you:
• Boost engagement, • Increase interactions, and• Drive conversions
All with just a few clicks!
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(4) Integrations
BrightInfo
BrightInfo tracks how visitors interact with content, and provides real-time suggestions on other pieces of content that visitors might be interested in, based on their activity.
Integrating your Hub with BrightInfo can help you boost engagement with your visitors with smart recommendations.
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(4) Integrations
Hootsuite
Integrating your Hub with Hootsuite makes it easy to automate the sharing of your content through social media.
You can Tweet, post to Facebook, share to LinkedIn, or post to Google+ all of your Hub’s content – all from one place and without the manual effort.
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Uberflip Hack #5
Time Savers
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(5) Time Savers
Cloning CTAs
Creating Link and Form CTAs in Uberflip is a quick and easy process. The Clone CTA feature makes it even easier!
If you have CTAs that…
• Ask for a lot of information • Include a large number of hidden fields
…get Cloning!
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(5) Time Savers
Image Access
Tired of uploading images through the Item Editor?
Your Hub now has an Image Manager, making it easy to find and manage the images you use for content and branding.
You’ll find this option in the left hand menu when managing your Hub.
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Uberflip Hack #6
Curating with Pocket
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(6) Curation
Add One-Off Items with Pocket
Want to curate one-off posts you find online and add them to your Hub or Resources Center?
Use Pocket, an awesome tool for saving interesting articles, videos, and more, to build your own custom RSS feed of individual web pages!
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Sign up for Pocket!
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
12
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Copy the RSS Feed URL
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Create a New Blog Stream
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Enable Stream Option
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Add Articles to Your Pocket with the Browser Plug-in
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Uberflip Hack #7
Custom Code
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(7) Custom Code
Domain Blocking
Tired of your leads coming in with non-business email addresses?
Add some custom JavaScript to block submissions from certain email domains!
Hubs.onPageChange = function(){$('.preview-form-field[data-mapping="Email"]').attr('data-regex', '^[A-Z0-
9._%+-]+@(?!uberflip)[A-Z0-9.-]+\.[A-Z]{2,4}$');};[3/23/2015 10:09:55 AM] Chris Gosselin: $('.preview-form-field[data-mapping="Email"]').attr('data-regex', '^[A-Z0-9._%+-]+@(?!uberflip)[A-Z0-9.-]+\.[A-Z]{2,4}$');
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(7) Custom Code
Appearance Customizations
Using Custom HTML, CSS, and JavaScript, you can change just about anything you can imagine inside your Hub.
Want circular Tiles? You’ve got it. Need to change the background color for certain Streams? Piece of cake.
But what about banner images everywhere?
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
HTML CSS JavaScript
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
(7) Custom Code
Custom Integrations
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Key Takeaways
“Hack” away! The more you invest in your Hub the more your
Hub will help you achieve your marketing goals!
Contact your Customer Success Coach for help
And last but not least….
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
B2B Marketing Hacks Webinar Series
Make Sure You’re Signed Up!
go.uberflip.com/b2b-content-hacks
6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
THANK YOU!
QUESTIONS?
@uberflip @sambrennand [email protected] hub.uberflip.com
7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
Additional Resources