7 tips to creating an engaging email newsletter
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Email newsletters can be an amazing marketing tool but if done wrong, they can quickly end up in the dark abyss of someone’s unopened emails or spam folder. So how do you make sure that your audience actually pays attention? Well, here are a few tips to ensure that people WANT to open your weekly (or monthly) real estate newsletter. 7 Tips to creating an engaging People want to read information that they can’t get anywhere else, so use YOUR expertise to educate your audience whatever that may be. EMAIL NEWSLETTER MAKE SURE YOUR CONTENT IS BOTH INFORMATIVE AND ENGAGING. 1 While this may not be true for everything, looks definitely matter when it comes to email marketing and you don’t have to be a graphic designer to create images or infographics that engage your audience; websites such as canva.com have made it incredibly easy to create custom ones that reflect your personal style! USE EYE CATCHING GRAPHICS. 2 Make sure that the tone is positive and clear. Most people are checking their emails on their phones these days, so making sure that your newsletter can be opened and read on a mobile device is imperative. WWW.REALESTATEMAIZE.COM MAKE SURE THAT YOUR NEWSLETTER IS COMPATIBLE ON MOBILE. HAVE AN ATTENTION GRABBING SUBJECT LINE. YOU ARE GOOD TO GO! 3 4 5 MAKE IT PERSONAL People are more likely to read emails that contain their name. 6 CONSIDER VIDEO CONTENT More now than ever people are utilizing video content to learn, having videos made by your team could be the thing that sets your business apart from the rest. 3 INCLUDE YOUR CONTACT AND SOCIAL MEDIA You’ve taken the time to make an informative and visually appealing newsletter, so make sure that your audience knows how to get in touch with you!
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Transcript of 7 tips to creating an engaging email newsletter
Email newsletters can be an amazing marketing tool but if done wrong,they can quickly end up in the dark abyss of someone’s unopened emails
or spam folder. So how do you make sure that your audience actuallypays attention? Well, here are a few tips to ensure that people WANT to
open your weekly (or monthly) real estate newsletter.
7 Tips to creating an engaging
People want to read information thatthey can’t get anywhere else, so useYOUR expertise to educate youraudience whatever that may be.
EMAILNEWSLETTER
MAKE SURE YOUR CONTENT ISBOTH INFORMATIVE ANDENGAGING.
1
While this may not be true for everything, looksdefinitely matter when it comes to email marketingand you don’t have to be a graphic designer to createimages or infographics that engage your audience;websites such as canva.com have made it incrediblyeasy to create custom ones that reflect your personalstyle!
USE EYE CATCHINGGRAPHICS.2
Make sure that the tone ispositive and clear.
Most people are checking their emails on their phonesthese days, so making sure that your newsletter can
be opened and read on a mobile device is imperative.
WWW.REALESTATEMAIZE.COM
MAKE SURE THAT YOURNEWSLETTER IS COMPATIBLEON MOBILE.
HAVE AN ATTENTIONGRABBING SUBJECT LINE.
YOU ARE GOOD TO GO!
3
4
5 MAKE IT PERSONALPeople are more likely to read emails that contain their name.
6 CONSIDER VIDEO CONTENTMore now than ever people are utilizing
video content to learn, having videos madeby your team could be the thing that sets
your business apart from the rest.
3 INCLUDE YOUR CONTACT AND SOCIAL MEDIAYou’ve taken the time to make an informative andvisually appealing newsletter, so make sure that
your audience knows how to get in touch with you!
