7 Tips to Conquer Content Curation

Sam BrennandCustomer Success Lead

Tips to Conquer

Content Curation

#uberflip

7

7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar

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Uberflip content curation demo at the end


WHAT THE HECK IS

CONTENT CURATION?


CON TENT CUR A TION (def’n) -

“Content Curation is the act of continually identifying, selecting, and sharing the best and most relevant online content and other online resources on a specific subject to match the needs of a specific audience.”

. ..

(MARKETINGPROFS)

More

http://hub.uberflip.com/h/i/4425736-infographic-how-to-get-arianna-huffington-and-pete-cashmore-on-your-marketing-team

http://hub.uberflip.com/h/i/4425736-infographic-how-to-get-arianna-huffington-and-pete-cashmore-on-your-marketing-team


(1) Elevation

(2) Aggregation

(3) Distillation

(4) Chronology

(5) Mashups

TYPES OF CONTENT CURATION:

More

http://hub.uberflip.com/h/i/472824-infographic-using-curation-to-create-the-perfect-content-marketing-mix



WHO

CARES?


“Thoughts, words, and ideas of others

can be helpful to establish yourself as a

value-added resource and as a

destination for information.”

BRIAN SOLISALTIMETER GROUP:

More




ANN HANDLEYMARKETINGPROFS:

“Filtering the best stuff and sharing it

with your audience either directly or

through your content creators makes

your a go-to source; in other words, it

enhances your credibility.”

More

http://www.annhandley.com/2013/10/06/a-simple-content-marketing-org-chart/

http://www.annhandley.com/2013/10/06/a-simple-content-marketing-org-chart/


JAY BAERC&C:“Posts linking to third-party sites

generate 33% more clicks than posts

linking to owned sites.”

More

http://www.convinceandconvert.com/social-media-measurement/new-research-finds-the-curation-vs-creation-sweet-spot/

http://www.convinceandconvert.com/social-media-measurement/new-research-finds-the-curation-vs-creation-sweet-spot/


SO WHY BOTHER CURATING?▪ Save time/scale your marketing efforts

▪ Generate awareness, raise your industry

profile, and stay top of mind

▪ Build trust with your audience

▪ Establish thought leadership

▪ Educate


SO WHAT’S THE SECRET TO

GREAT CURATION?


JASON FALLSSM EXPLORER:

“Share good shit.”

More

http://www.socialmediaexplorer.com/social-media-marketing/sharing-is-the-cornerstone-of-social-media-success/

http://www.socialmediaexplorer.com/social-media-marketing/sharing-is-the-cornerstone-of-social-media-success/


CONQUERING CONTENT CURATION

WITH 7 TIPS


1. ETHICS

▪ Be upfront

▪ Give credit where credit is due

▪ Link-back to the original source of content

▪ Don’t overdo it


Attribution

Be upfront(where does this content come from originally?)

Multiple sources

Links to original content


2. TARGET YOUR PERSONAS (duh!)

▪ Where on the web do your prospects and

customers hang out?

▪ How do they like to consume information?

▪ Who do they consider influencers?


▪ CMO / VP of Marketing

▪ Super busy; manages a large team

▪ Interested in marketing/content strategy

▪ Loves to read in-depth blog posts

Marketing Mary

Curate...

▪ Blog posts from Neil Patel

▪ Presentations from Ann Handley

▪ Studies from CMI


3. DIVERSIFY

▪ How do your prospects and customers

prefer to consume information?

▪ Curate from social media, blogs, long-form

content, videos, and presentations

NEW PHOTONEEDED


4. ADD YOUR TWO-CENTS

▪ Your opinion matters!

▪ Repurpose, repurpose, repurpose

▪ Use curated content as a starting point

for original content creation


More

http://www.slideshare.net/CurataTeam/the-experts-guide-to-content-marketing-analytics-metrics-40366879

http://www.slideshare.net/CurataTeam/the-experts-guide-to-content-marketing-analytics-metrics-40366879


5. INTEGRATION

▪ Don’t curate in a silo

▪ Give curated content a home alongside the

rest of your content (i.e. Resource Center or

Customer Engagement Center)

▪ Think about “Social Proof”


6. PROCESS

▪ What’s your sweet spot?

▪ How much bandwidth do you have to find,

contextualize, and integrate curated

content into your marketing efforts?

▪ Where does your curation strategy live?


7. TOOLS

▪ Help you stay organized

▪ Help you scale your curation efforts

▪ Optimize the content to help you achieve

your own marketing goals (i.e. lead

generation or engagement)


KEY TAKEAWAYS▪ Content curation is a fantastic way to

deal with the “content crunch”, scale

your marketing efforts, and establish

yourself as a thought leader

▪ Don’t be a content pirate

▪ Integrate curation into your strategy

▪ Use the right tools to make it easy

THANK YOU!QUESTIONS?

@uberflip @sambrennand [email protected] hub.uberflip.com

#uberwebinar

7 Tips to Conquer Content Curation

Marketing

Transcript of 7 Tips to Conquer Content Curation