7 things that work for second screen TV interaction - Mobile Forum 2014
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7 things we learned from second screen TV interaction Hendrik Dacquin
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Hendrik Dacquin: Small Town Heroes
Transcript of 7 things that work for second screen TV interaction - Mobile Forum 2014
7 things we learned from second screen TV interaction
Hendrik Dacquin
about me
Gaming 200.000 Wie is de mol?
Interactive 50.000 - 100.000 Ook Getest op Mensen
Social / Voting 50.000 Eurosong
Play-along 8000 Rijdende Rechter
Story Enrichment 8000 De Ridder
Users / episodeType Cases
"74% of Millennials use a 2nd screen
device more than half the time they
watch TV" Forester - Feb 2013
What are they doing?
(re)focus
Timing
Peak Traffic
1. Operations
no FAIL
2. Close the feedback loop
15 Kilobytes of Fame
3. Collaborate with the TV-makers
"The future of TV won’t be here until
people who make TV are in these
conversations!" Jacob Shwirtz
Your best friend
4. Timing is everything
Timing
During!
During?
During?
After!
#moltalk
Between?
Between?
200.000 weekly average users
Between!
Not only for live TV!
Too late?
5. Product versus custom work
Platforms don’t sell well (yet)
Interactive formats?
Interactive formats?
Interactive formats?
https://vimeo.com/78172976
Interactive formats?But still custom…
native versus HTML5
6. Pioneer
7. Create value
Measure Eyeballs
Sponsoring
Product Placement
Paid app
Synchronous and Interactive commercials
Thank you !
