7 things about advertising for mobile and tablet
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Transcript of 7 things about advertising for mobile and tablet
Smart AdServer is the 1st IAB certified mobile ad server
The mobile & tablet
audience is bigger than you
think
For the first time in history..
Sources: various Gartner reports, 2009 – 2011 http://www.gartner.com
… Smartphones sales pass PC sales* !
* New shipments
Key success factors
for this market growth:
Publishers create specific
content for delivery
on mobile devices. Operators
extend & improve
their network
infrastructure.
Manufacturers innovate with new
attractive smartphone
capabilities.
Content,
apps,
mobile sites…
Advanced OS
Interactive devices
…..
Wifi, 3G, 4G….
Devices x Content x Connexion
The mobile advertising
market is (already) here!
Mobile advertising revenue by region Worldwide, 2010-2015 (millions of dollars)
Mobile ad sales to hit $3.3 billion
this year, $20.6 billion forecast in 2015
(Millions of dollars)
Source: Gartner (several reports)
A multi-device world: Smartphone
stats
Source: Gartner (August 2011)
Source: Smart AdServer
iOS has been the favourite OS of advertisers but it might be changing as Android sales are rising
Source: Gartner (June 2011)
Make it simple!
Mobile ad serving one-stop shop
Smart Creatives & Rich Media
Smart Targeting
Smart Inventory Management
Smart Mobile Apps SDK
Smart Campaign Management
Smart Statistics & Reporting
Campaign management:
a 3-step workflow
Please click on the image to start the video
Video’s link : http://bit.ly/MobileRichMedia3steps
Be creative!
From standard ad formats…
Banner Interstitial Expandable
…to innovative ad formats
Interstitial HTML5
Bounce
Accelerometer based
Toaster 100%
customizable
Web-view
transparency
X
Travel format (interactive
video)
Serve your ad to the right person,
at the right moment,
in the right place
Targeting is key !
The different carriers and the various handsets
must be taken into account.
ISP
Connexion type
Key values
OS
Screen size
Manufacturer / Model
Country / City
Target by :
and more….
Mobile ad serving one-stop shop
Targeting capabilities sample:
Target : USA
Target 1
Target 2
Target 3
Target 4
Product line 1 Product line 2 Product line 3
Product line 4
Reliable forecasting! Yes, it’s possible ;-)
Manage your mobile inventory
in real time
Media planning optimisation
Inventory pre-booking and booking
Real time Management of Advertisers SOV
Detailed view on fill rates
Real-time statistics & reporting
Real-time campaign
monitoring & Campaign
optimization (impressions
& clicks), Targeting by
OS...
See results immediately:
Reporting templates are
available to view campaign /
page impressions / CTR, or
customize your own report.
Extend revenue from premium
to remnant
Monetize your unsold inventory
Through one interface, publishers can access various
remnant ad networks and manage their monetization.
Over 20 international backfill providers have already
partnered with Smart AdServer...
www.smartadserver.com
Smart AdServer is the 1st mobile ad server
certified by IAB.