7th GradePersuasive Unit

Credit: Cathy Jo Fisher & Summer StonerShuksan Middle School

2013

Words to KnowPersuade & Influence

• Persuade (verb)• Definition:

to make someone decide to do or believe something

• Synonyms:argue, convince, talk into

• Influence (verb)• Definition:

to affect the way someone behaves or thinks without directly forcing or ordering them

• Synonyms:impact, sway

Words to KnowEffect & Affect

• Effect (noun)• Definition:

the way an event, action, or person creates a different outcome

• Synonyms:outcome, result, consequence, response

• Affect (verb)• Definition:

to do something that causes a change

• Synonyms:change, transform, impact, impress, touch, move

(verb) (noun)

You can affect the effect. change outcome or or transform result

Student-friendly ExplanationsDictionary Definition Student-Friendly Explanation

Disgusting- to cause to feel disgust, be sickening, repulsive

Example:

Totally gross, worse than just “bad”

Persuade – to make someone decide to do or believe something

Influence – to affect the way someone behaves or thinks without directly forcing or ordering them

Affect – the way an event, action, or person changes someone or something

Effect – to do something that produces an effect or different outcome

NameDate Class

Think…How would you explain this word to a 2nd grader

Share your definitions with your table

group…Hear a good idea?

Write it down!

Share with someone at a

different table!

Vocabulary Sentence StemsPersuade & Influence(try to think of something no one else will think of; stretch your imagination)

Persuade and influence are different because _____________________________________________________________________.

___________________________________________________________ is an example of persuade.

___________________________________________________________ is an example of influence.

Draw a picture of persuade and influence(Make sure it is different from the pictures we have already used)

Use Real Life Examples or things

you have done

Vocabulary Sentence StemsAffect & Effect(try to think of something no one else will think of; stretch your imagination)

Affect and effect are different because _____________________________________________________________________.

___________________________________________________________ is an example of affect.

___________________________________________________________ is an example of effect.

Draw a picture of affect and effect(Make sure it is different from the pictures we have already used)

Use Real Life Examples or things

you have done

Words to KnowConsumer & Consumerism

Consumer (noun)

• Definition:a person who buys and uses goods and services

• Synonyms:customer, shopper, client

• Antonym: marketer, store, manufacture

Consumerism (noun)• Definition:

a desire to purchase goods and services in ever greater amounts

• Antonym:saving, producing

Media Choices Page 107

• Turn to page 107• What does the word

“saturated” mean?

• Write this definition on the side of the page.

Look at the picture for help…

HEADLINE

• A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually not the slogan (see below) but is unique to one particular product.

HEADLINE

• A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually not the slogan (see below) but is unique to one particular product.

IMAGE

• Any drawing, photograph, illustration, chart or other graphic that is designed to affect the audience in some purposeful way. For example an image of an SUV perched high up on a rugged mountain cliff may appeal to one’s sense of adventure.

IMAGE• Any drawing, photograph, illustration, chart or other graphic that is designed to affect the audience in

some purposeful way. For example an image of an SUV perched high up on a rugged mountain cliff may appeal to one’s sense of adventure.

COPY

• The actual text of the ad. The copy is where particular claims are usually made and specific persuasive words are used. For example: “Four out of five dentists…” The amount of copy varies from ad to ad.

COPY

• The actual text of the ad. The copy is where particular claims are usually made and specific persuasive words are used. For example: “Four out of five dentists…” The amount of copy varies from ad to ad.

SLOGAN

• A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

SLOGANA catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

SLOGAN

• A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

LOGO

• A unique design symbol that helps identify the company visually. Nike’s swoosh, McDonald’s golden arches and Apple’s partially bitten apple are examples of widely recognized company logos. Not all companies have logos like these; sometimes the company’s name is written in a distinctive style or font that acts as a logo.

LOGOA unique design symbol that helps identify the company visually. Nike’s swoosh, McDonald’s golden arches and Apple’s partially bitten apple are examples of widely

recognized company logos. Not all companies have logos like these; sometimes the company’s name is written in a distinctive style or font that acts as a logo.

Identify Key Elements in an Ad

• Can you identify all 5 elements in the print ad? Work with your table partner to find:– Headline– Image– Copy– Slogan– Logo Headline: Open

Happiness

Image:Coke bottle and

bright, fun colors coming out.

Copy: The Coca Cola Company

& Web Address

Logo: Coca Cola & Bottle

Slogan: Same as Headline

Explain why?

Bandwagon» Advertisers make it

seem that everyone is buying this product, so you feel that you should buy it too.

» Let’s see it in action…

» Advertisers make it seem that everyone is buying this product, so you feel that you should buy it too.

» Let’s see it in action…

Avant-GardeOpposite of Bandwagon

» Advertisers make it seem that the product is so new that you will be the first to have it!

» Idea is that only super-cool people like you know about this product

» Let’s see it in action…» Or how about this remake…

» Advertisers make it seem that the product is so new that you will be the first to have it!

» Idea is that only super-cool people like you know about this product

» Let’s see it in action…» Or how about this remake…

Explain why?

Testimonials

» Advertisers use celebrities and regular people to endorse products. “Doctor

recommended” “Worked for me!”

» Let’s see it in action…

» Advertisers use celebrities and regular people to endorse products. “Doctor

recommended” “Worked for me!”

» Let’s see it in action…

Explain why?

Facts and Figures» Statistics,

percentages, and numbers are used to convince you that this product is better or more effective than another product.

» Let’s see it in action…

» Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

» Let’s see it in action…

Explain why?

Transfer» Advertisers want you to

associate the good feelings created in the ad with the product.

» This technique may be hard to spot- pay attention to the background of this ad, or to the story of the commercial.

» Let’s see it in action…

» Advertisers want you to associate the good feelings created in the ad with the product.

» This technique may be hard to spot- pay attention to the background of this ad, or to the story of the commercial.

» Let’s see it in action…Explain why?

Bandwagon» Everyone has it or is

buying it, you should too

» Everyone has it or is buying it, you should too

Testimonials» Celebrities & real

people saying how great it is

Facts & Figures

» Facts & numbers to show how much better the product is

» Facts & numbers to show how much better the product is

Transfer» Product will make you

feel good.

Avant-Garde» Be original, be the

first, set the trendLet’s see it in action…

Or how about this remake…

Persuasive TechniquesHow do advertisers attempt to influence and persuade consumers?

I can define 5 techniques that advertisers often use to

persuade

I can analyze ads AND identify these persuasive techniques

BANDWAGON AVANT GARDE TESTIMONIAL FACTS & FIGURES TRANSFER