7 TeV media event ALICE experience Despina Hatzifotiadou 26th EPPOG Meeting 16 April 2010 Oslo LHC...

7 TeV media event ALICE experience Despina Hatzifotiadou 26th EPPOG Meeting 16 April 2010 Oslo

LHC restart - 7 TeV media event - Experience from ALICE

Preparation for the media event

Invitation had gone out back in the autumn for an event on an unspecified date

Many meetings and exchanges between experiments and CERN Press Office• number of media we could accept in the Control Room• lists of ALICE members prepared to talk to the press• our plans for the day (see report during 25th EPPOG Meeting)

Media training - public, in small groups, one-to-one (Dec. 2009, Feb. 2010)

Internal meetings for organisation of the event

23 March 2010 First 7 TeV collisions were announced for the 30th March(promised one week’s notice)

Media visits schedules (many versions) - everything was planned to the hour


20 November 2009 LHC restart with circulating beam 23 November 2009 First 900 GeV collisions

6 December 2009 First 900 GeV collisions - stable beams14 December 2009 First 2.36 TeV collisionsDid not quite make it to be an event - no photos


Preparation for the live broadcast and webcast - 7 TeV collisions From the CCC and the 4 experiments Control Rooms

Many interactions with CERN audiovisual teamInstalled 3 cameras in ALICE CR + microphones + mixer + dedicated PC

Eventually had 3 people to control the cameras and “direct” the show

Received many versions of script by Paola Catapano, CERN scientific journalist,who would “run the show” (interviews etc..) and by Jacques Fichet (more technical,for the cameramen)

Following suggestion by Silvano de Gennaro agreed to participate in “Round the Ring” show(each experiment every hour for ten minutes) started looking for people mentally prepared to talk in front of the camera


The day before

Everything was set to the last detailFirst journalists were expected at 9:00 The programme of the broadcast was starting at 8:30 - 9:00 am

Suddenly we received news that LHC would try for collisions during the nightAnd could we accept media between 2:30 and 9 am ?

Various scenarios were developed concerning the visits and the broadcasting Scenario C : collisions before 7 am (first possibility for arrival of journalists)Scenario B : collisions after 7 am

Late afternoon/evening: rehearsal of broadcast/webcast with the audiovisual team(Paola and Silvano in the CCC interviewing us in the ACR)

Late afternoon : scenario B was opted for, we were asked to be in the ACR at 6:00Cameramen etc were also due at 6:00Unclear how broadcast programme would be adapted..


30 March morning 6:00 am In ALICE CR waiting for action7:00 am Bus appears with the first batch of ~15 reporters

Everybody was welcome to enter the Control RoomMany stayed on to wait for the collisions to happen

More ALICE members appeared

More buses during the morning brought a total of 25 journalists, photographers and TV crews

Many interactions between physicists and reporters

Interviews, visits to the exhibition at point 2, coffee..

Broadcast / webcast happening from 9 am on..

While waiting for collisions Paola, from the CCC, was contacting one experiment after the other; several people appeared on the show, commenting on ALICE, the status of the experiment etc

Person from CERN Press Office always present


13:06 Beams collided

Control Room full of ALICE members and journalists + TVsfirst reconstructed events appeared onthe screens

Applause..More Interviews..Photographs..Champagne…


In addition, during this memorable day….

Press Conference which was webcast

Event displays on:http://aliceinfo.cern.ch/Public/en/Chapter1/news2010.htmlhttp://aliceinfo.cern.ch/Collaboration/galleries/Pictures/pin-point-media7TeV.htmlhttp://cdsweb.cern.ch/record/1255398

Photographs on CDS: http://cdsweb.cern.ch/record/1255397

Animations on youtube:http://www.youtube.com/watch?v=ictBOjWcVAg

+ a couple of twits http://twitter.com/ALICEexperiment

Towards the end of the day

Thank you messages were exchanged between Press Office, Experiments Spokespersons,Webcasting team, outreach coordinators ..


ALICE Institutes feedback after the event..probably only a sample

Many Institutes organised an event on the 30th March, often jointly with other LHC experiment groupsA number of them had a special high quality webcast connection

Very positive comments on the quality of the webcastItaly Bologna : all LHC experiments - big screen- EVO with CERN - journalists - few min on RAI3 regionalTorino : broadcast on big screen - students followedTrieste : broadcast on big screen + PCs - posters - answering questions- interview “Il Piccolo” (local)

Danemark Niels Bohr Institute : open morning in collaboration with “Politiken” - broadcast on big screen, talks and expl. 3TVs, 2 radios, >1 interviews 75 tickets for the public

Germany GSI : broadcast in main lecture hall - 10 people watched - interviews - local TV filmed

South AfricaiThemba LABS : big screen - ALICE members and other colleagues

France Strasbourg: broadcast on big screen + PCs - 5 journalists /photographers - interview to local TV

UK Birmingham: webcast on big screen for the public in Phys. Dept. - announcement by Univ. Press Office

interviews on Mexican, German, Italian, French, Greek, Swiss …TV (national and local)interviews on local and national press


Conclusions

The media event was a successIt was lucky that less media than expected cameWe proved flexible and coped well with last minute change of plans

Timing was good First two attempts gave everybody the chance to savour the anticipation and the excitementFortunately the third attempt was successful !

All were satisfiedJournalists enjoy talking to physicistsPhysicists enjoy talking to journalists

For ALICE it has been a very positive experience

THANKS TO ALL WHO MADE IT HAPPEN

7 TeV media event ALICE experience Despina Hatzifotiadou 26th EPPOG Meeting 16 April 2010 Oslo LHC...

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