7 Steps to Turn Raw Content into Smart Content

Does your organization streamline the creation, review and approval of rich media and product content?

• Use 1 centralized solution • Ingest various file types

• Image, video, audio, text, etc. • Securely store brand & product content • Transform assets • Improve asset discovery and re-use • Preview content • Produce and publish across channels • Manage content and product relations • Evaluate asset usage and effectiveness

Consolidate Your Content

• Descriptive, structural and administrative metadata • Critical to search, retrieve and manage content • Set policies (style, grammar, vocabularies, naming

conventions, file structures, etc.) • Use pre-existing metadata fields • Only add additional metadata fields you need • Monitor input and output • Re-evaluate metadata schema and adjust accordingly

Make Metadata Matter

Improve Collaboration

• Review content using automated workflows • Eliminate manual and repetitive processes • Shorten creative review cycles • Ensure brand consistency • Improve internal (cross-departmental) and

external (partners, agencies) collaboration • Increase marketing & creative team

productivity • Launch new campaigns and products faster

Check Asset Rights Clearance

• Accelerate digital asset discovery • Mitigate digital asset compliance risks

• Across formats • Around the world • With partners, distributors and

agencies • Improve enterprise-wide brand consistency • Reduce overhead costs • Achieve faster production cycles

Use Accurate Product Content

• Unify and sync product details in real-time from disparate sources (ERP, PLM, etc.) • Achieve consistent product content across channels, languages, geographies, etc. • Streamline workflows to shorten time-to-market for product launches • Quickly create product bundles and promotions at a global or local level • Deliver content through any channel, with the flexibility to adapt to new formats • Helps customers easily find your products and make informed purchase decisions • Builds consumer trust • Prevents costly errors and market confusion

Customize / Localize Your Content

• Key when expanding into new markets • Translate content into the preferred language,

format and channel of choice for each target segment • Product information and other text • Images • Prices

• Maintain consistency across all brand interactions • Providing relevant content helps

• Increase customer engagement • Create brand advocates

Publish Across Channels

• Automate distribution of approved content across channels (web, in-store, mobile, email, print, etc.)

• Use workflows to preset publication rules or publish on-the-fly

• Be agile – adapt to incorporate new channels • Achieve faster time-to-market • Ensures omnichannel brand and product consistency • Improve productivity • Provide cohesive customer experiences • Measure content effectiveness on each channel

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