7 Steps to Simplicity
-
Upload
ben-haefele -
Category
Design
-
view
33 -
download
2
Transcript of 7 Steps to Simplicity
7 Steps to Simplicityhow anyone can create products people love
@david_adkin
David Adkin
Ben Haefele@benhaefele
What is Design?
“Coming up with something specific to make someone’s life better.”
Overwhelming Underwhelming
Simple Simple
It takes a lot of hard work to make something simple
-Steve Jobs
Simple Products
Products without Hasslesare
Waiting
Make the waiting fun
Eliminate the waiting
Deciding
Brain Power is Like a Bank
Decisions make withdrawals
And then you make bad decisions
Psychological Depletion
Suggest a path forward
Filtering
Three Kinds of Filtering
Verbal Aesthetic Conceptual
Would you like to save your
changes?
Save Changes?
Learning
YOU MUST UNLEARN WHAT YOU HAVE LEARNED
YOU MUST UNLEARN WHAT YOU HAVE LEARNED
Don’t reinvent the wheel
Iconography
Iconography
Importance, Grouping, and ConsistencyInformation Architecture
Importance
Grouping
Consistency
Importance
Grouping
Consistency
Importance
Grouping
Consistency
Importance
Grouping
Consistency
Importance
Grouping
Consistency
Repeating
HASSLE 5HASSLE 5
Why doesn’t it remember my phone number?
Paying
$
Pain centers light up
Asking
breakout exercise
groups of 3 - 4
pick a product
identify hassles
ideas to improve
$
Waiting
Deciding
Filtering
Learning
$
Repeating
Paying
Asking