7 Steps To Online Success

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7 STEPS TO ONLINE SUCCESS Presented by: Sherry DaRosa www.mpgwebdesign.com · [email protected] · 344-6889 Introduction Slide Go beyond search engine optimizatio n to increase your bottom line!

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7 Steps to Online Success, Sherry DaRosa of MPG Web Solutions

Transcript of 7 Steps To Online Success

Page 1: 7 Steps To Online Success

7 STEPS

TO

ONLINE

SUCCESS

Presented by: Sherry DaRosa

www.mpgwebdesign.com · [email protected] · 344-6889

Introduction Slide

Go beyond search engine

optimization to increase

your bottom line!

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www.mpgwebdesign.com · [email protected] · 344-6889

The Facts

Page 3: 7 Steps To Online Success

www.mpgwebdesign.com · [email protected] · 344-6889

The Basics

Know the Basics

• Search Engine Optimization

• Marketing

• Brand

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www.mpgwebdesign.com · [email protected] · 344-6889

Websites & Your Business

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The Steps

1. Be visible

2. Create desire

3. Eliminate question marks

4. Be Reliable

5. Make it quick and accurate

6. Manage your reputation

7. Provide superior customer service

www.mpgwebdesign.com · [email protected] · 344-6889

Seven Steps to Success

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How to Be Visible

• Optimize for search engines

• Advertise and use press releases

• Seek and give links

• Participate in social media networks

• Write articles and posts for others

• Viral content – copy, photos, videos

• Use your email list(s)

• Pick up the phone!

www.mpgwebdesign.com · [email protected] · 344-6889

Be Visible

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www.mpgwebdesign.com · [email protected] · 344-6889

Create Desire

How to Create Desire

Appeal to me!

• Quality products and services

• Quality photos, videos, & copy writing

Don’t make me think!

• Make it easy for me to find it

• Be clear about what you offer

• Be clear about what it costs

Niche thyself

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Eliminate Question MarksCommon Questions that are missed.

• Fulfillment and Shipping

• Taxes, Returns and exchanges

• Gift cards and credit redemption

• Terms of service & Terms of use

• Policies

• Service area

• Contact information

• FAQs

www.mpgwebdesign.com · [email protected] · 344-6889

Eliminate Question Marks

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How to Be Reliable

• Do what you say you’re going to do

• Make it intuitive & useful

• Make it Compatible

• Make sure it’s secure

• Test, test and retest

www.mpgwebdesign.com · [email protected] · 344-6889

How to Be Reliable

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Make it Quick & Accurate

• Map it out

– Branding

– Usability

– Functionality

- Content

• Empower your staff to

keep content fresh.

www.mpgwebdesign.com · [email protected] · 344-6889

Quick & Accurate

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www.mpgwebdesign.com · [email protected] · 344-6889

Manage Your ReputationHow to Manage your Reputation

• Be proactive

• Create a positive online presence

• Use social media, email, and blogs

• Communicate with your customers

• Be clear, honest, and decisive

• Keep your word

• Monitor your reputation using Google

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Social Media Hub & Spoke

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How to Provide Superior Customer Service

• Be available and accessible

• Make it EASY to contact you

• Be a good listener

• Respond even if it’s

only to say we heard you!

www.mpgwebdesign.com · [email protected] · 344-6889

Customer Service

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www.mpgwebdesign.com · [email protected] · 344-6889

The Marketing Map

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PULL VS. PUSHBring them to you when they are ready.

KNOW = develop content let users learn about you

LIKE = create a likeable personality online

TRUST = develop policies/terms and post them.

TRY = find ways for people to try before they buy

BUY = flawless purchase process

REPEAT = keep in touch, how did we do survey

REFER = incentive programs, share your experience

www.mpgwebdesign.com · [email protected] · 344-6889

Pull Vs. Push

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What can you do Right Now?

1. Get important missing information from Google.

• Traffic, Keywords, Target Market

2. Analyze Current Site Using S.W.O.T.

3. Develop a Strategy

4. Develop an Action Plan

5. Put Measures in Place

6. Adjust Accordingly

7. KEEP IT FRESH!

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Action Steps

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www.mpgwebdesign.com · [email protected] · 344-6889

Tools you can use.

Tools You Can Use:

• Sign up for a Google Account FREE & EASY!

•www.google.ca

• Search Engine Submission Tools

•www.submitplus.com

• Meta Tag Analyzers

•www.hubspot.com

• Online Chat Services

•www.meebome.com

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Thank You!

Thank You!

QUESTION & ANSWER PERIOD