7 Steps to Increase Your Conversions
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Transcript of 7 Steps to Increase Your Conversions
7 Steps to Increase Your Conversion Rates
Introduction
1. Target a high-demand market
7 Steps to Increase Your Conversions
Introduction
1. Target a high-demand market
2. Eliminate website flaws
7 Steps to Increase Your Conversions
Introduction
1. Target a high-demand market
2. Eliminate website flaws
3. Post content that sells
7 Steps to Increase Your Conversions
Introduction
1. Target a high-demand market
2. Eliminate website flaws
3. Post content that sells
4. Explain the benefits
7 Steps to Increase Your Conversions
Introduction
5. Position your links wisely
7 Steps to Increase Your Conversions
Introduction
5. Position your links wisely
6. Always finish with a CTA
7 Steps to Increase Your Conversions
Introduction
5. Position your links wisely
6. Always finish with a CTA
7. Optimize your email marketing
7 Steps to Increase Your Conversions
1. Target a High-Demand Market
7 Steps to Increase Your Conversions
1. Target a High-Demand Market
Choose affiliate programs that answer needs and desires
7 Steps to Increase Your Conversions
1. Target a High-Demand Market
Choose affiliate programs that answer needs and desires
Do other marketers have success with it?
7 Steps to Increase Your Conversions
1. Target a High-Demand Market
Choose affiliate programs that answer needs and desires
Do other marketers have success with it?
http://www.affilorama.com/market-research/choosing-a-topic
7 Steps to Increase Your Conversions
1. Target a High-Demand Market
Choose affiliate programs that answer needs and desires
Do other marketers have success with it?
http://www.affilorama.com/market-research/choosing-a-topic
Bring in niche-relevant buyers with high ‘buyer intent’ keywords
7 Steps to Increase Your Conversions
1. Target a High-Demand Market
Choose affiliate programs that answer needs and desires
Do other marketers have success with it?
http://www.affilorama.com/market-research/choosing-a-topic
Bring in niche-relevant buyers with high “buyer intent” keywords
Check demand via search volumes
7 Steps to Increase Your Conversions
1. Target a High-Demand Market
Choose affiliate programs that answer needs and desires
Do other marketers have success with it?
http://www.affilorama.com/market-research/choosing-a-topic
Bring in niche-relevant buyers with high “buyer intent” keywords
Check demand via search volumes
http://www.affilorama.com/market-research/doing-keyword-research
7 Steps to Increase Your Conversions
7 Steps to Increase Your Conversions
7 Steps to Increase Your Conversions
2. Eliminate Website Flaws
7 Steps to Increase Your Conversions
Decrease page load times
7 Steps to Increase Your Conversions
2. Eliminate Website Flaws
7 Steps to Increase Your Conversions
Decrease page load times
http://www.affilorama.com/site-building/7-crucial-site-building-mistakes
-you-need-to-fix
2. Eliminate Website Flaws
7 Steps to Increase Your Conversions
Decrease page load times
http://www.affilorama.com/site-building/7-crucial-site-building-mistakes
-you-need-to-fix
Ensure your...
...layout is clear and easy to navigate
...headlines are attention-grabbing and to-the-point
....site is optimized to be mobile friendly (responsive)
3. Post Content That Sells
7 Steps to Increase Your Conversions
Reviews
3. Post Content That Sells
7 Steps to Increase Your Conversions
Reviews
Product comparisons
3. Post Content That Sells
7 Steps to Increase Your Conversions
Reviews
Product comparisons
Lists
3. Post Content That Sells
7 Steps to Increase Your Conversions
Reviews
Product comparisons
Lists
Tell a story
3. Post Content That Sells
7 Steps to Increase Your Conversions
Reviews
Product comparisons
Lists
Tell a story
Mention (broadly) who the product is for
4. Explain the Benefits
7 Steps to Increase Your Conversions
Features alone aren’t enough
7 Steps to Increase Your Conversions
4. Explain the Benefits
7 Steps to Increase Your Conversions
Features alone aren’t enough
What will the product really do for customers
4. Explain the Benefits
7 Steps to Increase Your Conversions
Features alone aren’t enough
What will the product really do for customers
“This product contains A, B, and D vitamins.”
“This vitamin-rich supplement:
- Fills you with vitality
- Only contains natural ingredients
- Has FREE shipping
5. Position Your Links Wisely
7 Steps to Increase Your Conversions
5. Position Your Links Wisely
7 Steps to Increase Your Conversions
Seamless content-based links — beware of “banner blindness”
7 Steps to Increase Your Conversions
5. Position Your Links Wisely
7 Steps to Increase Your Conversions
Seamless content-based links — beware of “banner blindness”
Place a link near the top of content, “above the fold”
5. Position Your Links Wisely
7 Steps to Increase Your Conversions
Seamless content-based links — beware of “banner blindness”
Place a link near the top of content, “above the fold”
Place links in the main body wisely
5. Position Your Links Wisely
7 Steps to Increase Your Conversions
Seamless content-based links — beware of “banner blindness”
Place a link near the top of content, “above the fold”
Place links in the main body wisely
Place a link at the end of the page
6. Always Finish With a CTA
7 Steps to Increase Your Conversions
Optional calls to action:
Telling them to check out the product – affiliate link
6. Always Finish With a CTA
7 Steps to Increase Your Conversions
Optional calls to action:
Telling them to check out the product – affiliate link
Sending them to more relevant content
6. Always Finish With a CTA
7 Steps to Increase Your Conversions
Optional calls to action:
Telling them to check out the product – affiliate link
Sending them to more relevant content
Encouraging them to sign up for your newsletter
7. Optimize Your Email Marketing
7 Steps to Increase Your Conversions
7 Steps to Increase Your Conversions
www.affilorama.com/email-marketing
7 Steps to Increase Your Conversions
www.affilorama.com/affiloblueprint
www.affilorama.com/affilojetpack
7. Optimize Your Email Marketing
7 Steps to Increase Your Conversions
Position your opt-in wisely
7. Optimize Your Email Marketing
7 Steps to Increase Your Conversions
Position your opt-in wisely
Ensure your opt-in is enticing – include an incentive!
7. Optimize Your Email Marketing
7 Steps to Increase Your Conversions
Position your opt-in wisely
Ensure your opt-in is enticing
Ensure the newsletters provide value to subscribers
7. Optimize Your Email Marketing
7 Steps to Increase Your Conversions
Position your opt-in wisely
Ensure your opt-in is enticing
Ensure the newsletters provide value to subscribers
Promote seamlessly
7 Steps to Increase Your Conversions
7 Steps to Increase Your Conversions
7. Optimize Your Email Marketing
7 Steps to Increase Your Conversions
Position your opt-in wisely
Ensure your opt-in is enticing
Ensure the newsletters provide value to subscribers
Promote seamlessly
Conclusion
1. Target a high-demand market
2. Eliminate website flaws
3. Post content that sells
4. Explain the benefits
7 Steps to Increase Your Conversions
Conclusion
5. Position your links wisely
6. Always finish with a CTA
7. Optimize your email marketing
7 Steps to Increase Your Conversions
Where to Now
Apply each point of the lesson to your strategy
If you haven’t already, get an opt-in and newsletter series going
When in doubt, try AffiloJetpack
7 Steps to Increase Your Conversions