7 Steps to Better Data Quality | powered by Data Services, Inc.
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7 STEPS TO BETTER DATA QUALITY Data Services Inc. Global. Database. Management
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Seven integral steps for better data quality within your global database management and data-driven marketing initiatives.
Transcript of 7 Steps to Better Data Quality | powered by Data Services, Inc.
7STEPS TO
BETTERDATA
QUALITY
Data Services Inc.Global. Database.
Management
STEP 1:
Run Address Hygiene First
STEP 1:
Ensuring the data in your house file is standardized &
validated maximizes the effectiveness of any
subsequent process!
Recipe for Success:
1) Address Hygiene + Merge/Purge
=Clean & Duplicate-Free Database
2) Add NCOA for Fresh Results
STEP 2:
Schedule a Regular Update
STEP 3:
Eliminate Data Silos
X
STEP 4:
Suppress Chronic
Non-Responders
STEP 5:
Utilize Suppression Tools:- DMA Pander/Robinson Lists- Deceased Suppression- Prison Suppression- Do-Not-Call Registries
STEP 6:
Be Aware of LocalData Privacy Laws
STEP 7:
Utilize a DatabaseManagement Platform (DMP)
CRM
Marketing Automation
ESP
STEP 7:
Migrate external platform metrics back to a
Central DMP for a complete 360 degree customer view!
eCommerce
WHEN IT COMES TO GLOBAL DATA MANAGEMENT…
THE RIGHT PARTNER MAKES ALL THE DIFFERENCE.
Data Services Inc.Global. Database. Management
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