Step-by-Step

Pinterest & Social

Media Marketing Plan

for 2015

Social Media Challenge

=

Not Enough Time

Here is a 7 STEP plan to

maximize your social media

marketing efforts

STEP ONE:

Figure out your social media

goals. Ask yourself: What do

you want social media to

accomplish?

Potential Social Media Objectives:

- Build brand awareness.

- Drive traffic to your website and/or blog.

- Get new customers.

- Encourage existing customers to write great

reviews about you.

- Collect market feedback from customers

STEP TWO:

Determine your target market

- Who do you want to reach on social media?

- What is your ideal prospect profile?

- Do you know where and how to target them?

- Use techniques to gain a deeper understanding

of their needs, problems, interests, etc.

STEP THREE:

Find out what

your

competitors

are doing

- How are they interacting with their

audiences or potential customers?

- What can you do differently, newer,

better, faster…?

STEP FOUR:

Brand your images.

- Use your company logo so you’re more easily

recognized.

- Be careful with copyright laws.

- Size matters on Pinterest. Make sure your

pins are at least 800×1200 pixels.

- Humanize your content by showing how your

customers are using your products and

services.

STEP FIVE:

Create an editorial calendar

for creating and curating

your content.

- What kind of content will you create that your

audience wants, needs and loves?

- Determine the frequency of pinning.

Monthly, weekly, daily – have a well thought out plan.

- Stick to a regular schedule

- Know the key times to use each platform to reach

your customers

- Use a Pinterest scheduling tool like ViralTag

STEP SIX:

Maximize the impact of your

Pinterest activities by amplifying

your messages.

- Leverage your other socials like Facebook and

Twitter.

- Include your top pins in your email marketing. Let all

of your subscribers know that you're on Pinterest and

tell them why they should follow you.

- Promote your social media profiles. Add icons

linking to each network on your website, in your

email signatures, and in all your marketing

materials.

STEP SEVEN:

Measure Results.

- Before you start your social media campaign

establish metrics that are associated with your

business goals.

- Decide how often you want to monitor your

results.

- Determine which analytics tools you will you use

to measure your results.

- Track & measure ROI accurately. Make sure the

person you are paying to do the job for you is

actually earning their paycheck.

FINAL STEP:

Sign up for a FREE trial of Viraltag today

and start streamlining your social media

visual content strategy.

Follow these steps

&

achieve Pinterest

success!

https://www.viraltag.com/

/viraltag

@viraltag

@viraltag

/company/viraltag

Reach Success with Viraltag