7 social marketing provocations for 2014
-
Upload
guy-kedar -
Category
Social Media
-
view
6.649 -
download
0
description
Transcript of 7 social marketing provocations for 2014
![Page 1: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/1.jpg)
![Page 2: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/2.jpg)
![Page 3: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/3.jpg)
![Page 4: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/4.jpg)
![Page 5: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/5.jpg)
![Page 6: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/6.jpg)
Source: GWI
![Page 7: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/7.jpg)
Facebook, BARB UK Global Web Index, Global Global Web Index, Global
![Page 8: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/8.jpg)
•
•
•
![Page 9: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/9.jpg)
![Page 10: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/10.jpg)
![Page 11: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/11.jpg)
![Page 12: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/12.jpg)
Sources – Nielsen, Twitter
![Page 13: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/13.jpg)
Sources – Nielsen, Twitter
![Page 14: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/14.jpg)
Sources – Nielsen, Twitter
![Page 15: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/15.jpg)
Sources – Nielsen, Twitter
![Page 16: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/16.jpg)
![Page 17: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/17.jpg)
Social
Display
Search
Mobile
Print & OOH
Owned platforms
Events & sponsorship
Analysis and insights
TV
![Page 19: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/19.jpg)
TV AND SOCIAL - EXAMPLE
![Page 22: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/22.jpg)
Sources – Twitter (UK Telco market), Facebook (Volvo), YouTube
22
Incremental reach
49.6% 22.6% 27.8%
Facebook TV
![Page 23: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/23.jpg)
•
•
![Page 24: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/24.jpg)
![Page 25: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/25.jpg)
Source –social@ogilvy
![Page 26: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/26.jpg)
Sources – Wall Street Journal, Marketing dive, Adwekks
![Page 27: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/27.jpg)
•
•
![Page 28: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/28.jpg)
![Page 29: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/29.jpg)
![Page 30: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/30.jpg)
![Page 31: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/31.jpg)
![Page 36: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/36.jpg)
•
•
![Page 37: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/37.jpg)
![Page 38: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/38.jpg)
![Page 39: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/39.jpg)
![Page 40: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/40.jpg)
•
![Page 41: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/41.jpg)
![Page 42: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/42.jpg)
Source – Ipsos & Crowdtap
![Page 43: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/43.jpg)
Source – Ipsos & Crowdtap
![Page 46: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/46.jpg)
![Page 47: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/47.jpg)
•
•
![Page 48: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/48.jpg)
![Page 49: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/49.jpg)
![Page 50: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/50.jpg)
![Page 51: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/51.jpg)
![Page 54: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/54.jpg)
•
•
![Page 55: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/55.jpg)
![Page 56: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/56.jpg)
![Page 57: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/57.jpg)
Sources: Social Media Today; Chief Marketer – 2013 Social Marketing Survey
• Platform management • Navigation and • roadmap • Internal ops.
• Always on • Relevancy
• ROI • Learning
• Between channels • Connection online &
offline
• Selection • Cost
• Identification • Utilization
![Page 58: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/58.jpg)
Sources: Google- Wildfire 2013 SIMS
![Page 59: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/59.jpg)
![Page 60: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/60.jpg)
![Page 61: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/61.jpg)
Source -marketingweek
![Page 62: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/62.jpg)
Source -Google
![Page 63: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/63.jpg)
![Page 64: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/64.jpg)
![Page 65: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/65.jpg)
Planning
Budget setting
Measurement
![Page 66: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/66.jpg)
![Page 67: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/67.jpg)
![Page 68: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/68.jpg)
![Page 69: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/69.jpg)
TRIED & TESTED INNOVATING EXPERIMENTING
70% 20% 10%
![Page 70: 7 social marketing provocations for 2014](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559663ad8b42a93708b5267/html5/thumbnails/70.jpg)