7 Site-Building Mistakes You Need to Fix

In This Lesson

7 Site-Building Mistakes You Need to Fix

In This Lesson

1. Weak Content

7 Site-Building Mistakes You Need to Fix

In This Lesson

1. Weak Content

2. Incorrect Metadata and Markup

7 Site-Building Mistakes You Need to Fix

In This Lesson

1. Weak Content

2. Incorrect Metadata and Markup

3. Pages or Sites that Load Too Slowly

7 Site-Building Mistakes You Need to Fix

In This Lesson

1. Weak Content

2. Incorrect Metadata and Markup

3. Pages or Sites that Load Too Slowly

4. Undetected Broken Links

7 Site-Building Mistakes You Need to Fix

In This Lesson

5. Using Flash

7 Site-Building Mistakes You Need to Fix

In This Lesson

5. Using Flash

6. Lack of Mobile-Friendly Optimization

7 Site-Building Mistakes You Need to Fix

In This Lesson

5. Using Flash

6. Lack of Mobile-Friendly Optimization

7. Absence of Basic Pages

7 Site-Building Mistakes You Need to Fix

1. Having Weak Content

7 Site-Building Mistakes You Need to Fix

1. Having Weak Content

Problem: Your content isn’t strong enough to hold an audience.

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

1. Having Weak Content

Problem: Your content isn’t strong enough to hold an audience

Solution: Create constructively with these 3 tips

7 Site-Building Mistakes You Need to Fix

1. Having Weak Content

Problem: Your content isn’t strong enough to hold an audience

Solution: Create constructively with these 3 tips

Audience Analysis

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

1. Having Weak Content

Problem: Your content isn’t strong enough to hold an audience

Solution: Create constructively with these 3 tips

Audience Analysis

Media Methods

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

1. Having Weak Content

Problem: Your content isn’t strong enough to hold an audience

Solution: Create constructively with these 3 tips

Audience Analysis

Media Methods

7 Site-Building Mistakes You Need to Fix

1. Having Weak Content

Problem: Your content isn’t strong enough to hold an audience

Solution: Create constructively with these 3 tips

Audience Analysis

Media Methods

Quantity vs. Quality

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

1. Having Weak Content

Problem: Your content isn’t strong enough to hold an audience

Secondary Solution: Pay others to create content, but be selective!

7 Site-Building Mistakes You Need to Fix

2. Incorrect Metadata and Markup

7 Site-Building Mistakes You Need to Fix

2. Incorrect Metadata and Markup

Problem: Incorrect use of metadata and markup

7 Site-Building Mistakes You Need to Fix

2. Incorrect Metadata and Markup

Problem: Incorrect use of metadata and markup

Solution: Check these four elements

7 Site-Building Mistakes You Need to Fix

2. Incorrect Metadata and Markup

Problem: Incorrect use of metadata and markup

Solution: Check these four elements

Title Tag & Meta description

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

2. Incorrect Metadata and Markup

Problem: Incorrect use of metadata and markup

Solution: Check these four elements

Title Tag & Meta description

h1, h2, h3

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

2. Incorrect Metadata and Markup

Problem: Incorrect use of metadata and markup

Solution: Check these four elements

Title Tag & Meta description

h1, h2, h3

Alt tags

7 Site-Building Mistakes You Need to Fix

2. Incorrect Metadata and Markup

Problem: Incorrect use of metadata and markup

Solution: Check these four elements

Title Tag & Meta description

h1, h2, h3

Alt tags

Internal Linking

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

2. Incorrect Metadata and Markup

Problem: Incorrect use of metadata and markup

Tool Suggestion: AffiloTools Health Check Module

https://tools.affilorama.com/health-check

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

Screencast

3. Pages or Sites That Load Too Slowly

7 Site-Building Mistakes You Need to Fix

3. Pages or Sites That Load Too Slowly

Problem: Your website or pages load too slowly.

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

3. Pages or Sites That Load Too Slowly

Problem: Your website or pages load too slowly.

Solution: Watch out for these 3 common issues

7 Site-Building Mistakes You Need to Fix

3. Pages or Sites That Load Too Slowly

Problem: Your website or pages load too slowly.

Solution: Watch out for these 3 common issues

Your Images are too large

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

3. Pages or Sites That Load Too Slowly

Problem: Your website or pages load too slowly.

Solution: Watch out for these 3 common issues

Your Images are too large

You have a low-quality hosting provider

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix www.affilorama.com/blog/choose-a-web-host

www.whoishostingthis.com/hosting-reviews

3. Pages or Sites That Load Too Slowly

Problem: Your website or pages load too slowly.

Solution: Watch out for these 3 common issues

Your Images are too large

You have a low-quality hosting provider

You’re running an inefficient theme

7 Site-Building Mistakes You Need to Fix

3. Pages or Sites That Load Too Slowly

Problem: Your website or pages load too slowly.

Tool Suggestion: Google page speed tool

http://developers.google.com/speed/pagespeed/insights/

7 Site-Building Mistakes You Need to Fix

4. Undetected Broken Links

7 Site-Building Mistakes You Need to Fix

4. Undetected Broken Links

You have broken links on your website

7 Site-Building Mistakes You Need to Fix

4. Undetected Broken Links

You have broken links on your website

Solution: Use tools to find them, then replace with new or correct links

https://www.google.com/webmasters/tools

Wordpress Users: http://wordpress.org/plugins/broken-link-checker

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

Screencast here

4. Undetected Broken Links

Either:

Create a re-direct for that link

7 Site-Building Mistakes You Need to Fix

4. Undetected Broken Links

Either:

Create a re-direct for that link

Contact site owner with an updated link

7 Site-Building Mistakes You Need to Fix

5. Using Flash

7 Site-Building Mistakes You Need to Fix

5. Using Flash

Problem: Using Flash for your website’s multimedia displays

7 Site-Building Mistakes You Need to Fix

5. Using Flash

Problem: Using Flash for your website’s multimedia displays

Solution: Upload HTML5 videos via Youtube or Vimeo

https://www.youtube.com/html5

7 Site-Building Mistakes You Need to Fix

6. Lack of Mobile-Friendly Optimization

7 Site-Building Mistakes You Need to Fix

6. Lack of Mobile-Friendly Optimization

Problem: Your site isn’t optimized for mobile browsers

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

6. Lack of Mobile-Friendly Optimization

Problem: Your site isn’t optimized for mobile browsers

Solution: Use a responsive theme

7 Site-Building Mistakes You Need to Fix

6. Lack of Mobile-Friendly Optimization

Problem: Your site isn’t optimized for mobile browsers

Solution: Use a responsive theme

http://wordpress.org/plugins/wptouch/

http://getbootstrap.com/2.3.2/scaffolding.html#responsive

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

7. Absence of Basic Pages

7 Site-Building Mistakes You Need to Fix

7. Absence of Basic Pages

Problem: You don’t have any about, contact, or disclaimer pages

7 Site-Building Mistakes You Need to Fix

7. Absence of Basic Pages

Problem: You don’t have any about, contact, or disclaimer pages

Solution: Create these pages for your website

If you already have them, make sure they’re quality

7 Site-Building Mistakes You Need to Fix

7 Site-Building Mistakes You Need to Fix

In This Lesson

1. Weak Content

2. Incorrect Metadata and Markup

3. Pages or Sites that Load Too Slowly

4. Undetected Broken Links

7 Site-Building Mistakes You Need to Fix

In This Lesson

5. Using Flash

6. Lack of Mobile-Friendly Optimization

7. Absence of Basic Pages

7 Site-Building Mistakes You Need to Fix

Where to Now?

Check for these 7 issues on your own website

Fix anything needing attention

Use the Health Check Module in AffiloTools

https://tools.affilorama.com/health-check

7 Site-Building Mistakes You Need to Fix