7 Sins of Networking - West Cheshire and North Wales Chamber of Commerce
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Transcript of 7 Sins of Networking - West Cheshire and North Wales Chamber of Commerce


How to Avoid Networking Nightmares andgo from Rapport to Referrals

Your Permission….To Go Fast

Business Wealth Club Mentor
Gavin Preston
Linked In: Gavin PrestonTwitter: Gavin Preston
Facebook: Business Wealth Club Chester

9 Strategic & Tactical Functions of a Successful Business You’ll Need to Master..
Mind Set

Why Network in the First Place…
• Great way to start new Relationships…• Low cost Lead Generation…• Informal and Low Pressure…• Can Position You as an Expert…• Find new Suppliers…• Develop Your Sales Funnel…• Identify Speaking Opportunities…

What are the biggest Problems you have generating Leads from Networking?

Sin 1: Poor Planning & Preparation…
• Plan: Your time out…• Do: Your research into
type of event, costs and who attends…
• Check: Rules of the Networking Meeting…
• Act: Visit, Connect and Evaluate Results…

The 8 Relationship Killing Habits of Poor Networkers
Turning Up Late or Rushing Off early
Talking All about You and NOT Listening!
Not Carrying Tools like a Pen
Staying with People You already Know
Not Asking Questions
Poor Dress Choices, Looking Unsuccessful
Only Looking for SALES Now!
No Clear Goals or Measure of Success
Sin 2: Not being Professional…

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Sin 2: Not Bringing Your Business to life…

Sin 3: Having a Poverty Mind Set
① Only see’s number of people in the room – Rule of the 250 multiplier…
② Thinks Short Term – it cost me £15 for food how many leads did I get for it?
③ Speaks badly of competitors and other members…
④ Jumps from person to person looking for their type of Prospect…
⑤ Never offers to Help others…

Sin 4: No Clear Message or Value Proposition

Sin 5: Focused on Selling Vs Giving First…

5 Steps from Rapport to Referral
5Secondsto firstIMPRESS 5Minutes
toCONNECT 55Minutes
toEDUCATE
5Touchesto
CONVERT 5 Referralsfrom this
RELATIONSHIP

Sin 6: Not working the Room…

How to Correctly work a Room…

Sin 7: Not Following Up & Building Relationships with Contacts made…

Money Loves Speed…Follow Up Fast!

People buy when They Want to buy...
67%of prospective buyers tell you ‘no’ today will be ready to buy in the next year…
Gartner research
80%of leads you consider to be ‘dead’ will buy within 2 years IF youStay in contact…
Sirus research
NEXT 12 MONTHS WITHIN 2 YEARS

Build Profitable Long Term Relationships & Partnerships

What’s Your Business Name?
Some Humanity! orSell the PROBLEM You solve!
How can You HELP them? What is the Next Step?
40 Second Spotlight – Get Promoting!

What Were Your Top 3 Learning’s or Ideas..?

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