7 Reasons Why Mobile Matters
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Transcript of 7 Reasons Why Mobile Matters
7 Reasons Why Mobile Matters
Sources: Eric Schmidt MWC February 2012 and HowToGoMobile.com
Your customers are already mobile. Are you?
By 2013, more people will use mobile phones than PCs
to get online. Mobile searches have grown by 400% since 2010
There will be one mobile device for every person by
2015
Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
Users want their mobile experience to be as good as their desktop experience.
71 %
60 %
78 %
of users expect a mobile siteto load as fast as a desktop site
of users expect a mobile siteto load in 3 seconds or less
will retry a site two times or less if it does not load initially
Sources: Compuware, “What Users Want from Mobile,” 2011
A bad mobile experience can cost you more customers than you realise.
57 %
40 %
23 %
would not recommend a business with a bad mobile site
have turned to a competitor’s site after a bad mobile experience
will retry a site two times or less if it does not load initially
Sources: Compuware, “What Users Want from Mobile,” 2011
Mobile users want to connect with their businesses in their local area.
Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011
95%
61%
90%
of smartphone users have searched for local information
of users call a business after searching and 59% visit the location
of these people act within 24 hours
Apps are fun and useful, but many prefer mobile sites for shopping.
Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011
VS.
of users prefer mobile sites to apps for researching prices.81 %
prefer mobile site for product reviews.79 %
prefer them for purchasing.61 %
Businesses like yours can drive purchases with a mobile-friendly site.
Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
of mobile users have compared product prices on their phones.70%
have read product reviews on their phones.65%
of mobile searches lead to purchase.50%
Sources: Eric Schmidt MWC February 2012
There are 7 billion people in the World.
About 2 billion people are connected to the Internet.
1 billion have smart phones.