7 Pitching Habits for Highly Effective Startups

7 Pitching Habits for Highly Effective Startups (Seed Round Edition)

Edith Yeung | @edithyeung | June 2016

Edith Yeung is a Partner at 500 Startups’ Mobile Collective, focusing on investing in mobile apps and consumer internet startups. Before 500, Edith was the VP of marketing & business development for Dolphin Browser. Dolphin Browser is a Sequoia-backed mobile browser with over 150 million installs worldwide. She also founded RightVentures - seed stage investment firm focusing on mobile and consumer internet companies. Prior, she led many operation roles at Oracle, Siebel, AT&T, Symantec, Telstra, Cisco, Autodesk, etc.

Edith Yeung | @edithyeung | edith.co

How to get some $$$ from investors


Habit 1 – Pitch to the Right Investors Don’t waste people’s time!


Before pitching an investor… •  Research what stages (seed, Series A, B, C, etc),

check size, industries, categories, geography, frequency the specific investors focus on

•  Get warm intro from other investors (already invest in you) or entrepreneurs they invest in


Habit 2 – Pitch with Purpose What is the one take away of my pitch?


Habit 3 – Pitch Your Story Tell a short, relevant and personal story that make you uniquely over qualify for creating your startup.


Habit 4 – Pitch like a Pro Why you and why now


Please cover the following during your pitch •  Traction, traction, traction

•  Revenue •  User download •  User engagement •  Major signed partnerships

•  Product demo (if you have it) •  Market size & target market •  Pain point


•  Product •  Team (team, investors, advisors) •  Technology •  Business model •  Monetization model •  Competition •  Market Trends

Habit 5 – Understand the Big Picture You are not the first one.


Know your competitors Know your market Know your market potential Policy or legal environment

Habit 6 – Always follow up Within 24 hours…


After the meeting… Email follow up within 24 hours

•  Thank them! •  Deck •  Current Traction •  Team •  Action items •  Your ask •  Ask for follow up meetings or phone calls


Habit 7 – Show Passion & Honesty You’re a human billboard of your startup


I will do whatever it takes and fight to make this happen.


7 Pitching Habits for Highly Effective Startups •  Habit 1 – Pitch to the Right Investors •  Habit 2 – Pitch with Purpose •  Habit 3 – Pitch Your Story •  Habit 4 – Pitch Like a Pro •  Habit 5 – Understand the Big Picture •  Habit 6 – Always Follow Up •  Habit 7 – Show Passion & Honesty

Bonus Tip

2016 Buzzwords that Make Investors Drool

•  VR/ AR •  AI •  Deep Learning •  Machine learning •  Neural networks •  Image recogni<on •  NLP

You can find my presentation at: •  Deck http://www.edith.co/#blog •  Email [email protected] •  Twitter @edithyeung •  Newsletter http://www.edith.co/#newsletter •  Slideshare http://www.slideshare.net/EdithYeung


7 Pitching Habits for Highly Effective Startups

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