7 New Ways Advocates Power Marketing

What Can Advocate-Powered Solutions Do For You?

#AwesomeCX Needle.com

Take advantage of a marketing platform that

harnesses the power of your external advocates

to deliver high-quality traffic, net new sales,

and better online experiences.


Join other brands you know.

And advocates love.

Who are advocates? Let’s meet a few of them

The Big Question:

What motivates advocates?


The first thing to know…

they are very different from other consumers.


Different motivations


“ ”

“ ” Advocates power conversations that customers love

“Joseph H. was EXTREMELY friendly and helpful. He made this my

best online shopping experience I've ever had.

I was looking for an outfit for a Christmas party, and he presented me with

ideas and variations, helped me choose colors that would work best for my

skin and hair color, and most of all, brought an overall pleasant experience

to me tonight. Thanks Joseph :-)”

“I love your chat. I love the REAL

I have used it many times

now, and have been happy

each time. Keep it REAL and

I am satisfied. Stuff like this

builds brand loyalty.”

“I have used this feature on your web site

and every time I get the same great service.

That alone will keep me a customer for life!”

“This feature alone is why I do

100% of my shopping

through your network of sites.

Thanks.”

It's like having a personal shopper.

And I have found the advice to be right on point.

“I think I

learned more about Nikon

lenses in these short minutes

than all the time I've been

researching them.”

“Speaking with her was effortless and her

responses were not forced, but personable.”

“So helpful and fast.”

She really knows

Coach products and

I probably would have

just given up

if I kept looking

on my own.


How do you leverage these awesome advocates to

increase traffic, sales, and create better

customer experiences?

The Solution:

A Full Suite of Advocate-Powered Products


Advocates work best at the top of your funnel


Advocate-powered products that map to your funnel


Conversations activate the community


We identify shoppers who

need help, and match

them with advocates who

love the brand and use

the products in a rich real-

time messaging platform.


Advocates provide Instant

Answers to customers

who have questions that

are keeping them from

making a purchase

decision. No chat

required.


Social Q&A is a great

feature that customers

value. Over 30% of

questions are never

answered, damaging the

customer experience and

wasting a sales

opportunity.

Advocates can answer

questions quickly and

thoroughly. The

customer is happy, and

the content is valuable for

SEO.


Marketers want to ask

questions to their

shoppers to gain insights.

Advocates can ask

predetermined questions

in the course of a chat

and Needle can

aggregate those answers

to give you valuable

information.


Advocates talk to 1000s

of your customers. They

know valuable data points

that you can leverage to

improve your experience,

site, and products.

Needle Advocate

Generated Insights help

you learn why customers

are asking specific

questions, and what

recommendations they

have for your company.

Insights


Many of your prospects

have product questions.

Offering an advocate

higher in the funnel can

increase CTR and ROAS

for many of your

campaigns.

Needle works with your

SEM team and/or ad

agency to optimize

creative and specific

campaigns using

advocates as the offer.


Some of your best

prospects leave without a

trace. Let advocates

engage them, build trust,

and ask them for their

contact information.

Up to 1 in 3

conversations can lead to

the customer signing up

for your email marketing

campaigns.


Your advocates are

equipped to provide high

quality, custom content

that you can leverage on

your site or social

channels.

Need a review of that

brand new backpack or

handbag? Advocates

can inexpensively create

whatever content you

need.


Transcripts from

conversations contain

valuable content that is

unique and keyword

dense.

Publishing curated

conversations helps

improve search ranking

results that drive highly

qualified, targeted traffic.

Needle can syndicate

content to your site, our

site, or feeder sites

depending on your SEO

strategy.

The Impact:

What Can Advocate-Powered Solutions

Do For You?


Enhance existing tools

Advocates help build email marketing lists

Advocates answer Social Q&A, quickly, provide

better SEO content

Advocate powered activities are tracked in your analytics platform

High quality advocate generated content will

increase your audience

Shopping cart integration enables advocates to help customers buy

Increase ad CTR and ROAS with advocate centric advertising


Advocacy platform output

Advocate-Powered Results


Let’s go!

Get your custom [email protected]

Learn more about advocates with A Study of the Power of Advocates

mailto:[email protected]

https://www.needle.com/whitepapers/power-of-advocates/?utm_source=needle&utm_medium=slideshare&utm_term=701d0000000spVj&utm_campaign=advocate_study&sfid_rtid=701d0000000spVj

7 New Ways Advocates Power Marketing

Marketing

Transcript of 7 New Ways Advocates Power Marketing