7 mobile marketing tips 2013 - Ryan Pitylak
-
Upload
landerapp -
Category
Technology
-
view
969 -
download
2
description
Transcript of 7 mobile marketing tips 2013 - Ryan Pitylak
CONFIDENTIAL
DECEMBER 19, 2012
7 MOBILE MARKETING TIPS FOR 2013
2 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
RYAN PITYLAK Chief Executive Officer
• ProfitFuel (Yodle), Excellent Suggestion • BA in Philosophy and Economics and
MBA from the University of Texas at Austin.
With a collective 30 years in digital marketing and start-up experience, Unique Influence is the choice of todays fastest growing companies. Our team delivers value that’s meaningful, actionable and simple to understand.
The only line that counts is your bottom line.
HI, WE’RE UNIQUE INFLUENCE
3 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
1. TRACKING
4 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
Source Pricing Purpose
Network 1 $15 CPA Direct Response
Network 2 $12 CPA Direct Response
Network 3 $11 CPA Direct Response
Network 4 $13 CPA Direct Response
Network 5 $5 CPM Branding
Network 6 $0.70 CPC Branding
2. PICK THE RIGHT RATES
5 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
3. PICK NETWORKS
6 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
4. TARGETING
7 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
5. COMPELLING ADS
8 | 12/19/12 CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
6. MOBILE OPTIMIZED LANDING PAGE
9 | 12/19/12
Network Funnel Stats
After Optimization
Registration 4% 16%
Payment 17% 24%
Retention 3% 6%
Referral 2% 5%
CONFIDENTIAL | © UNIQUE INFLUENCE, INC. ALL RIGHTS RESERVED
7. CONSTANTLY ADJUST