7 Laws of Highly Effective Sales Emails -...
Transcript of 7 Laws of Highly Effective Sales Emails -...
7 Laws of Highly Effective Sales EmailsBook more meetings and close deals with these laws.
Devin ReedHead of
Content Strategy
Kyle ColemanVP, Revenue Growth &
Enablement
● Importance of constructing the winning email
● The 7 laws of highly effective sales emails
● Why these 7 laws matter
● Deep Dive ○ Groundbreaking data from Gong
○ Email examples
● Giveaway!
Table of Contents
Did you know?
306.4 Bemails are sent out
everyday
The average worker receives
120 emails every day
And of that?
Only 25% are opened
Why does this matter to you?
Set More Meetings Move Deals Forward Faster
Close More Deals
These 7 Laws Will Help You...
LAW
#1Don’t Use ROI in Cold Emails
Hi Kyle,
A lot of people ask me if a something partnership will work for them. The short answer is yes. A partnership
with something is a direct line into a community of 300,000 product managers. In fact, one out of every five
product leaders is a member of our community.
As a marketing leader, how would you like to speed up our sales velocity by 29%, increase your leads by 40%
and 10X your ROI? Check out how our team at something helped Amplitude do just that in this case study.
Are you free on Wednesday morning for a quick chat? Or, use my Calendly.
Best,
What these emails look like....
LAW
#2Don’t Ask for Time in Cold Outreach
What these emails look like...
Hello Kyle,
I just wanted to follow up to see what you thought about something data and how to
identify the In-Market accounts using the same.
I’d love the opportunity to tell you a few of my ideas over a 15-minute call. Are you free
next Thursday? If so, feel free to book some time on my calendar: Calendar Link
I would love to share our something Datasheet for a Friday read.
Have a good weekend and hope to talk to you next week.
Instead...Build your business case with before-and-after stories
Before1,000 leads per month
10% Lead-to-Opp conversion
20% Opp Close Rate
Average Deal Size: 10K
After1,000 leads per month
12% Lead-to-Opp conversion
22% Opp Close Rate
Average Deal Size: 11K
Result$200k per month(20 deals, $10k each)
Result$290,400/month(24.6 deals, $11k each)
The buyer just entered the sales cycle, which CTA should you use in the email?
🔘 Open-Ended: do you have time next week to meet?
🔘 Specific: are you available to meet Tuesday at 4 PM?
🔘 Interest: are you interested in learning more about X?
POLL
LAW
#3Ask for Time for In-Pipeline
Opportunities
LAW
#4Do Single-Thread Email Follow-Ups
After Group Calls
Response rates are highest at 2 recipients then decline.
Once the group is 3 participants or more, move to single-threaded emails for follow-up.
LAW
#5Use Email Engagement to Forecast
Your Deals
Winning deals see a 753% increase in email exchanges as they zero in on a signature versus closed-lost deals
LAW
#6Make It About Them
Law #6: Make It About Them
General Terms
Our clients
Users
[COMPANY NAME]
You
You’ll
Your team
vs.
vs.
vs.
Pronouns to Use
LAW
#7Use Words That Sell
Law #7: Use Words That Sell
Their Name“Imagine closing the gap between your top reps, and everyone else.
“Imagine”
Talk about the valuable tasks and ‘jobs’ the product will help the customer do.
Use Case VerbiageUse crisp, decisive, strong language: “Definitely”, “Certainly”, “We can do that”.
Decisive Language and Words
People have been telling you “a person’s favorite sound in the world is the sound of their own name” since the early 1900s.
Don’t be afraid to experiment with
words
● Using ROI language and time in cold emails decreases success rate. Instead, focus on interest and outcomes.
● Follow up individually with each meeting participant after a group call. This will lead to more email engagement to help you forecast your deals.
● Focus on pronoun-heavy emails and keywords that sell to personalize the customer experience.
Recap
If you enjoyed this presentation, would you want to set up a conversation with our team?
🔘 Yes
🔘 No
🔘 I’ll have to think about it.
POLL
Post a Linkedin post with your favorite takeaway,
and we’ll pick two people for an email feedback
session.
*Don’t forget to tag Gong!
GIVEAWAY
P.S. Follow Gong on LinkedIn
All attendees will receive a list of 7 Laws of Highly Effective Sales Emails in the follow up email w/the recording
Forecasting a nightmare?
Hit up Clari.com/demo