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7/17/2020 Cover
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Overnight Visitor Factsheet 2017/18/19
Prepared by Tourism WA Strategy and ResearchJuly 2020
The Great Southern
7/17/2020 Overview
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Intrastate
Interstate
InternationalTotal
3.3 3.2
7.7
3.7
Visitors by Market Average length of stay (nights)Overnight Visitors - Rolling Three Year Average
The data in this factsheet refers to visitors who have spent at least one night in The Great Southern Development Commission Area
2013-15 2014-16 2015-17 2016-18 2017-1949,000 55,000 55,000 59,000 61,00060,000 60,000 57,000 57,000 67,000
544,000622,000 602,000 586,000
616,000
Market International Interstate Intrastate
84%
8%8%
Market Intrastate Interstate International
Market 2013-15
2014-16
2015-17
2016-18
2017-19
IntrastateInterstateInternational
544,00060,00049,000
622,00060,00055,000
602,00057,00055,000
586,00057,00059,000
616,00067,00061,000
Total 653,000 737,000 714,000 702,000 744,000
Market 2013-15
2014-16
2015-17
2016-18
2017-19
IntrastateInterstateInternational
1,874,000202,000559,000
2,250,000218,000560,000
2,234,000225,000527,000
2,127,000218,000500,000
2,046,000217,000471,000
Total 2,635,000 3,028,000 2,986,000 2,845,000 2,734,000
Visitors
Nights
Three Year Average - 2017/18/19
Domestic International Total
$628$593
$626
*Four year average 2015/16/17/18Domestic International Total
$175
$66
$155
Average trip spend* Average daily spend*
Average AnnualVisitors
744,000
Average AnnualNights
2.73M
Average AnnualSpend(Million)*
$248*Four year average 2015/16/17/18
Overnight Visitor Summary - The Great Southern
7/17/2020 Demographics and Trip Details - Intrastate
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Three Year Average - 2017/18/19The data in this factsheet refers to visitors who have spent at least one night in The Great Southern Development Commission Area
53%
27%
17%
3%
Holiday
VFR(Visiting
Friends &
Relatives)
Business
Other
Sum of purpose may add to more than 100% as overnight visitors can visit
the LGA for more than one reason.
Travel Party
%GT Visitors
Travelling aloneAdult coupleFamily groupFriends/relativesOther
24%32%15%23%6%
LOS %GT Visitors
1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights
80%14%6%0%
50% 50%
Domestic Visitors (Intrastate): Western Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home. Note, intra-regional travel is included, i.e. the home and stay may fall within the same region.
Definitions
Purpose of Travel Age
Travel Party
Length of Stay
Gender
Top 3 accommodation (% of nights)Accommodation % of
nights
Friends or relatives propertyCaravan park or commercial camping groundHotel/resort/motel or motor Inn
33%24%13%
Intrastate Visitors(Average Annual 2017-19)
616,000
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●●●●●
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Age
% Visitors
15-19 years20-34 years35-49 years50-64 years65+ years
3%30%23%26%18%
Activity % of visitors
Eat out / dine at a restaurant and/or cafeGo to the beachVisit friends & relatives
62%41%40%
Top 3 leisure activities during trip
Intrastate Nights(Average Annual 2017-19)
2.05M
Instrastate Visitor Summary - The Great Southern
7/17/2020 Demographics and Trip Details - Interstate
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Three Year Average - 2017/18/19The data in this factsheet refers to visitors who have spent at least one night in The Great Southern Development Commission Area
67%
19%
12%
0%
Holiday
VFR(Visiting
Friends &
Relatives)
Business
Other
Sum of purpose may add to more than 100% as overnight visitors can visit
the LGA for more than one reason.
Travel Party
%GT Visitors
Travelling aloneAdult coupleFamily groupFriends/relativesOther
7%58%15%13%6%
LOS %GT Visitors
1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights
71%24%4%1%
38% 62%
Domestic Visitors (Interstate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home.
Definitions
Purpose of Travel Age
Travel Party
Length of Stay
Gender
Top 3 accommodation (% of nights)
Accommodation % of nights
Hotel/resort/motel or motor InnFriends or relatives propertyRented house/apartment/flat or unit
42%24%12%
Interstate Visitors(Average Annual 2017-19)
67,000
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Age
% Visitors
15-19 years20-34 years35-49 years50-64 years65+ years
6%13%19%32%29%
Activity % of visitors
Eat out / dine at a restaurant and/or cafeGo to the beachSightseeing/looking aroundVisit national parks / state parks
55%51%42%42%
Top 3 leisure activities during trip
Interstate Nights(Average Annual 2017-19)
217,000
Interstate Visitor Summary - The Great Southern
7/17/2020 Demographics and Trip Details - International
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Three Year Average - 2017/18/19The data in this factsheet refers to visitors who have spent at least one night in The Great Southern Development Commission Area
88%
10%
1%
3%
Holiday
VFR(Visiting
Friends &
Relatives)
Business
Other
Sum of purpose may add to more than 100% as overnight visitors can visit
the LGA for more than one reason.
Travel Party
%GT Visitors
Travelling aloneAdult coupleFamily groupFriends/relativesOther
42%34%13%10%2%
LOS
%GT Visitors
1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights
75%16%3%6%
54% 46%
Domestic Visitors (International): International visitors aged 15 years and over who spent at least one night in the region and are staying inAustralia for 12 months or less.
Definitions
Purpose of Travel Age
Travel Party
Length of Stay
Gender
Top 3 accommodation (% of nights)
Accommodation % of nights
Friends or relatives propertyOther Private AccommodationRented house/apartment/flat or unit
28%25%17%
International Visitors(Average Annual 2017-19)
61,000
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Age
% Visitors
15-19 years20-34 years35-49 years50-64 years65+ years
3%34%18%28%16%
Activity % of visitors
Eat out / dine at a restaurant and/or cafeGo to the beachSightseeing/looking around
95%90%89%
International Nights(Average Annual 2017-19)
471,000
International Visitor Summary - The Great Southern
*International visitors may have undertaken the activity in the region or elsewhere in Australia
Top 3 leisure activities during trip*
7/17/2020 Notes
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Visitor Factsheet - Further Information
Important Note
All data is sourced from Tourism Research Australia’s National and International Visitor Surveys (NVS and IVS).
To increase the sample size and hence improve the reliability of the data, estimates in this document are based on an average of the past three calendar years (2017, 2018 and 2019).
Interstate estimates are based on smaller sample sizes than either the intrastate or international measures, and can fluctuate significantly.
It is recommended by Tourism WA that the visitation statistics in this fact sheet are used in conjunction with other information sources that you have access to. This might include population statistics from the Australian Bureau of Statistics, feedback from local operators, information from local Visitor Centres, data from local councils etc.
Since 2018, changes have been made to both the IVS and the NVS. As such, estimates in this factsheet are not comparable to previous factsheets. For further information, see NVS Methodology or IVS Methodology on Tourism Research Australia's website.
Definititions
Domestic Visitors (Intrastate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home. Note, intra-regional travel is included, i.e. the home and stay may fall within the same region.
Domestic Visitors (Interstate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home.
International Visitors: International visitors aged 15 years and over who spent at least one night in the region and are staying in Australia for 12 months or less.
Sample 2017/18/19
Market Sample Size
95% ConfidenceInterval Visitors (±)
95% ConfidenceInterval Nights (±)
InternationalIntrastateInterstate
1,13792998
7.4%8.0%
23.9%
23.1%13.2%40.1%
Source
Tourism Research Australia, National and International Visitor Surveys, 2019.
Local Government Agencies included to make up The Great Southern Region:City of Albany, Shire of Broomehill-Tambellup, Shire of Cranbrook, Shire of Denmark, Shire of Gnowangerup, Shire of Jerramungup, Shire of Katanning, Shire of Kent, Shire of Kojonup, Shire of Plantagenet, Shire of Wooadanilling
Note: Estimates in this factsheet need to be considered within the Confidence Intervals in this table. Data has not been provided where the Sample Size is less than 40 or the Confidence Interval is greater than ±50% (highlighted in red)