7 key imperatives for B2B marketers
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- 1. 7 KEY IMPERATIVES FOR B2B MARKETERS THE DIGITAL MARKETING LANDSCAPE
2. www.siftmedia.co.uk/digital-landscape/report 3. key imperatives for B2B marketers 4. 1. EXPAND CONTENT TO IMAGES AND VIDEOS Content marketing is a top priority for B2B marketers. 36% of respondents suggest that copywriting is key, but image and video production are considered greater priorities for improvement. 5. 2. AMPLIFY DIGITAL ROI Digital strategy is the second most important priority for digital marketers right now. Investment and stakeholder buy-in is claimed by 57% to be a limiting factor in developing a stronger digital footprint. 6. 3. FOCUS ON MOBILE NOW 100% of marketers say this is a top priority in the future. There is awareness of the challenges and opportunities posed by mobile devices, but the transition to implementation is happening very slowly. 39% are developing strategies for mobile now 7. 4. STUDY COMPETITORS Most B2B marketers consider their digital presence to be greater than that of their competitors, despite carrying out no benchmarking activity. 67% admit this is something they should be doing 8. 5. ENGAGE YOUR CUSTOMERS Despite 64% considering it important to consult with customers to improve their user experience, just 40% are actually doing so. 60% think UX is one of the most important areas for improvement. 9. 6. EXPERIMENT, LEARN AND APPLY There is a notable difference between the understanding of digital marketing and the translation into actual results. 10. 7. CREATE A UNIFIED DIGITAL BRAND Despite having digital brand guidelines, fewer than 18% consider their brand to be enhanced by their existing online presence.