7 Insights to Off the Plan Marketing Strategies for Property Development
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Transcript of 7 Insights to Off the Plan Marketing Strategies for Property Development
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property development
insights to off the plan
marketing strategies for
by stan zaslavsky
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Apartment Development
Artist Impression (this is not a photo)
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www.eaglevision.com.au
Eagle Vision® Property is a 3D Visualisation Studio
specialising in the Property & Real Estate Industry.
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www.eaglevision.com.au
“Vision is the art of seeing the invisible.”— Jonathan Swift
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www.eaglevision.com.au
1 Target Market Why knowing who you are selling
to before you sell is critical
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www.eaglevision.com.au
Cater the 3Ds of a project to the demographics and target market
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www.eaglevision.com.au
“Being clear on your target market is like shooting an
arrow at a target - you know exactly what to aim for”
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3D Strategy Audit ; Get Clear on Your 3D Marketing Imagery
; Put together Strategy for Delivery of 3D Collateral to Your Target Market
; Keep Abreast of Innovation & Effective Strategies in Digital Project Marketing
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www.eaglevision.com.au
2Brand Your Project
How to create a point of difference for your project and
stand out of the crowd
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www.eaglevision.com.au
Create a Unique Brand & Stand
out of the Crowd
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“branding a project is like becoming an instant
celebrity - there is no way getting away from attention
& everywhere you go, you stand out of the crowd.”
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www.eaglevision.com.au
3Style Your World Have all the information ready
to speed up delivery
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Prepare Styling & Mood Boards
to Speed up High Quality Delivery
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www.eaglevision.com.au
“Keeping the style of your project consistent & all elements prepared is like
completing a puzzle - all the pieces match up together and it
looks great as a picture.”
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www.eaglevision.com.au
4online & offline Be prepared for online & offline project marketing strategy for
maximum impact
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www.eaglevision.com.au
Create Strategy & Appropriate Collateral for Online & Offline Marketing
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www.eaglevision.com.au
“Recognising and utilising the power of new online & offline marketing methods is just like when the ice
age was upon the dinosaurs - they had an opportunity to evolve or
disappear.”
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3D Strategy Audit ; Get Clear on Your 3D Marketing Imagery
; Put together Strategy for Delivery of 3D Collateral to Your Target Market
; Keep Abreast of Innovation & Effective Strategies in Digital Project Marketing
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www.eaglevision.com.au
5Value or Cost how the value of high quality artist impressions is more important than
saving costs with cheap suppliers
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Consider Time & Loan Costs if Delays with 3D Renders Delivery Occur
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“You often get what you pay for and it’s never more
true than in marketing development projects.”
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www.eaglevision.com.au
6Complete the Picture
Why launching all marketing collateral at once is vital to the
success of your campaign
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Launch All Marketing At Once for Maximum Impact
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www.eaglevision.com.au
“Launching a project with a complete picture is like creating a delicious cake with all the ingredients
blending together to create the unforgettable experience”
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www.eaglevision.com.au
7work with an expert
How working with an expert prevents costly mistakes and
saves your time
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www.eaglevision.com.au
Work with 3D Specialists to Save Your Time & Increase Profits
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www.eaglevision.com.au
“Working with an expert is like driving an expensive European car - everything works smoothly at high
speed & quality”
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www.eaglevision.com.au
Where To Next?
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3D Strategy Audit ; Get Clear on Your 3D Marketing Imagery
; Put together Strategy for Delivery of 3D Collateral to Your Target Market
; Keep Abreast of Innovation & Effective Strategies in Digital Project Marketing
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www.eaglevision.com.au
Congratulations for making it this far and I just wanted to thank you again for investing your time and energy into this
guide and I’m certain you will get value if you implement the insights as discussed.
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Learn more