7. Improving Blog Content - Nikki Parkinson

Improving blog content• Get organised• Write in your own voice

© www.stylingyou.com.au

Get organised!


How often will you post?

The minimum should be once a week.

Get consistent about when you are going to post.

Readers are creatures of habit.

But consider the “surprise” unscheduled post as well!


Mixing it upDoes your blog cover a number of different

categories within a niche?

Make a conscious effort to cover all of those categories over the course of a week and a month.

For example, I blog about fashion, beauty and blogging.

Blogging: Saturdays; Fashion 2-3 times a week; Beauty 2-3 times a week.


Tools of the trade

Keep a notebook handy at all times – or use the notes function of your phone.

Write and schedule posts to keep consistency.

WordPress users: install the WordPress Editorial Calendar plugin to help you keep variety and diversity in your blog posts.


Write in your own voice In any given niche there are hundreds maybe

thousands of blogs.

How do you stand out from the pack?

What makes your blog different from the rest?


You!


It’s a conversationWrite as you speak; imagine having a chat with

your readers in a café or bar

Give us an insight into your life through your words

Make us laugh

Make us cry

Make us think

Make us want to connect


Make us laughwww.bernmorley.blogspot.com


Make us crywww.rrsahm.com


Make us thinkwww.edenriley.com


Make us want to connectwww.woogsworld.com


http://www.woogsworld.com/

But I write a business blogSo do I!

The same principles of conversation and connection apply.

It’s no longer enough to have a great product or service.

Your future customers want a piece of you – not just what you’re selling.

Let them connect through your writing voice.


7. Improving Blog Content - Nikki Parkinson

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