7 Habits of Highly Effective Websites
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Transcript of 7 Habits of Highly Effective Websites
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7 HABITS OF HIGHLY EFFECTIVE WEBSITES
Herb Jones & Drew Allen
#OPinar
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ONLINE POTENTIAL IS THE ONLY MARKETING AGENCY IN NORTH FLORIDA THAT FOCUSES
EXCLUSIVELY ON INTERNET BASED SALES AND GROWTH. WE INCREASE WEBSITE TRAFFIC,
BRAND RECOGNITION AND MOST IMPORTANTLY YOUR BOTTOM LINE.
#OPinar
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WHO IS DREW ALLEN?
Talk to me: @drewplaysdrums [email protected]
I’m pictured (on the left).I’m 30 years old.I just married a hot CPA.I love helping people use the web better.
#OPinar
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“If you want to be successful, find
someone who has achieved the results you want and copy what they do and you'll achieve the
same results.”
- Tony Robbins(Possibly stolen from Matt Foley)
Photo: Randy Stewart
#OPinar
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IT’S NOT ALWAYS THAT SIMPLE.
Image Credit
#OPinar
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IT’S STILL A GOOD PLACE TO START.
#OPinar
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BEGIN WITH THE END IN MIND.Determine the Purpose of your Website.
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HIGHLY EFFECTIVE
WEBSITES HAVE A CLEAR AND
OBVIOUS PURPOSE.
#OPinar
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HOMEWORKWrite down the 3 things you’d want a
person to do when they visit your website, in order of importance.
Now you can focus (only) on how to best set up your website for those things to happen.
#OPinar
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PUT FIRST THINGS
FIRST: Make sure your website is visitor-friendly.
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HIGHLY EFFECTIVE WEBSITES ARE
EASY TO NAVIGATE AND UNDERSTAND.
They just work.
#OPinar
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DESIGN IS STILL IMPORTANT, BUT...
#OPinar
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WHAT IF THIS CAR HAD NO DOORS?
IMAGE CREDIT
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FUNCTION
IMAGE CREDIT
>FORM
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WHERE DO YOU CLICK?
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AVOIDING FLASH
MOBILE FRIENDLY
SEARCH ENGINE FRIENDLY
#OPinar
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HOMEWORKAccess your website from 3 different
mobile phones.
Is it easy to navigate? Easy to read through?
How hard is it to do any of your goals from Habit 1?
#OPinar
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SYNERGIZE (AND SUPERCHARGE YOUR CONTENT)
Grab their attention, and DON’T LET GO!
Image Credit
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HIGHLY EFFECTIVE WEBSITES ARE
WRITTEN WELL TO BE ENTERTAINING,
INFORMATIVE, AND IMPACTFUL TO YOUR
READERS. Seriously.
#OPinar
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WHICH WOULD YOU CLICK?“our new blog post is great. we loved it, hope
you will to!”
OR
“20 MINDBLOWING ideas you can steal from pizzas!”
< Not a hint. Ok, maybe it is.
#OPinar
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LEVERAGE YOUR EXPERTISE.
THERE IS NO “I” IN TEAM.
DEFENSE WINS CHAMPIONSHIPS.
Wait, what?#OPinar
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HOMEWORKA. Spellcheck and proofread every tweet, email, blog post, and facebook update you
write.
B. Read some of your blog posts. Were they entertaining to you? Like, really
entertaining?
#OPinar
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SEEK FIRST TO UNDERSTAND (YOUR CUSTOMERS),
THEN TO BE UNDERSTOOD.
Image CreditListen to your customers.
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HIGHLY EFFECTIVE WEBSITES ARE WELL EQUIPPED TO VIEW
AND RESEARCH THE ACTIONS AND
INTENTS OF THEIR VISITORS.
#OPinar
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AN
It’s “Analytics.”#OPinar
A
LYT
ICS.
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WHAT ARE YOUR VISITORS SEARCHING
FOR?
WHAT ARE THEY READING?
WHAT ARE THEY NOT READING?
#OPinar
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TWO MORE WORDS.
SIR. VEYS.
OK, ONE WORD.
SURVEYS.When did you last have any customers fill
out any surveys on your products or services?
#OPinar
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HOMEWORKA. Install Google Analytics on your
website.
B. Send a survey to your past customers or email list about your website
specifically.
#OPinar
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BE PROACTIVE: TAKE RESPONSIBILITY,
TAKE OWNERSHIP.Make your website about real people.
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HIGHLY EFFECTIVE WEBSITES HAVE BRANDS AND BIOGRAPHIES,
NAMES AND FACES. THEY TELL STORIES. Because everyone loves a good story.
#OPinar
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Photo Credit
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AMAZON
Photo Credit
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APPLE
Photo Credit
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KFC
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MCDONALD’S
Photo Credit
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HOMEWORKRevamp your “About Us” page.
Include a real name, a real face, and some actual history about how your company
first got started.
#OPinar
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THINK WIN-WIN
Be generous. Just be generous.
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HIGHLY EFFECTIVE WEBSITES ARE OFTEN
CHARITABLE AND ARE ALWAYS
RESOURCE-DRIVEN.
Karma’s a beach. Seriously. Enjoy it.
#OPinar
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CHARITY Sponsor Local Events.
Indiegogo & Kickstarter
Host a Fundraiser Event
#OPinar
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RESOURCITY Publish Guides
Mine Your Data
Host an Industry Forum
#OPinar
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HOMEWORKA. Write 400 words about your favorite
charity or non-profit organization.Donate significantly to it.
B. Write 400 words (or more) on where you think your business niche is headed
in 2013 and beyond.
#OPinar
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SHARPEN THE (SOCIAL) SAW
Integrate Social Media into your website.
Photo Credit
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HIGHLY EFFECTIVE WEBSITES USE
SOCIAL MEDIA TO ALLOW VISITORS TO
ENGAGE WITH THEIR WEBSITE AND THE CONTENT ON IT,
QUICKLY AND EASILY. #OPinar
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ACCORDING TO A RECENT STUDY, THE AVERAGE PERSON SPENDS 3 HOURS EVERY DAY ON SOCIAL MEDIA. They may as well be seeing
your content.Or going outside. They should really go outside.
#OPinar
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SOCIAL MEDIAFacebook Comments
Google+ Authorship
Twitter Stream
Pinnable Images#OPinar
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HOMEWORKA. Make a Google+ Business Page.
B. Add a Like button to your blog posts.
C. Start actually using Pinterest.
#OPinar
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A WEBSITE IS BEST OPTIMIZED FOR
SEARCH ENGINES WHEN IT’S BEST
OPTIMIZED PERIOD.
And that’s what we do best.
#OPinar
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ANYQUESTIONS?
#OPinar
www.gainesville-marketing.com
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