7 Greatest Social Media Myths
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7 GREATEST SOCIAL MEDIA MYTHS EVER TOLD Britttany N. Bluford (Writing for a Ca www.Brit tanynBluford.com www.facebook.com/brittanynbluford [email protected] © October 2012 Brittany N. Bluford
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Transcript of 7 Greatest Social Media Myths
7 GREATEST SOCIAL MEDIA MYTHS EVER TOLD
Britttany N. Bluford (Writing for a Cause)www.BrittanynBluford.comwww.facebook.com/[email protected]
© October 2012 Brittany N. Bluford
“Social media connects my business with people.”
MYTH #1
THE REALITY
Social Media is not about your business connecting with people, it’s about the people behind your business building a relationship with others.
Taking off the company “mask” and revealing who you are is the best way to be successful in the social media world.
MYTH #2
“It’s all about technology.”
THE REALITY
Despite the fact that we connect to social media sites from our computers and smartphones, social media has little to do with technology. It’s all about relationships.
In essence, social media is a network of people who have the same interests.
MYTH #3
“It’s all about content.”
THE REALITY
I’ve heard about the importance of content many times, and I beg to differ.
Content is a supporting actor in the social media movie. The lead role shares, engages and interacts with other people.
MYTH #4
“You have to be an expert to see results.”
THE REALITY
The key to being successful in social media is to know your audience, set goals, and be active.
No expertise required.
If you are willing to devote time and energy you will soon know what works and what does not work.
MYTH #5
“It doesn’t take much time.”
THE REALITY
Social media takes up way more time than many of us have if you’re doing it the right way. Sure it doesn’t take a lot if you’re logging on, posting messages and logging off.
If you’re really engaging then it’s going to be very time consuming but very worth it.
MYTH #6
“I don’t need social media to reach my customers.”
THE REALITY
Millions of people from all demographics and backgrounds are on social media sites each day.
It’s no longer about college students killing time. It’s about consumers following their favorite brands.
MYTH #7
“If you don’t join all of them, you’re missing out.”
THE REALITY
Social media is for everyone, but not all social media is for everyone.
You have to find the best network that works for your personal goals. Where is your target audience? Chances are they’re not on every single network, so you shouldn’t be either.
Britttany N. Bluford (Writing for a Cause)
www.BrittanynBluford.comwww.facebook.com/[email protected]
© October 2012 Brittany N. Bluford
