7 FACES OFPHILANTHROPY

Based on research by Prince & File

Donor giving comes primarily from one of these seven motivations.

The Devout

Altruist Repayer Dynast

Investor SocialiteCommunitarian

How well do you know why your donors give?

Typically serveon a board

Don’t want tobe recognized

Have local history and roots

Gives to lots of local groups

Success tied to success of community

Supports outreach and mission work

Moral obligation

to give

Acts on faith in

institutions

“Doing Good Makes Good Sense”

“Doing Good is God’s Will”

The Devout

Responds to client testimonies

HIGH HIGH

Values knowing other donors

Responds to client testimonies

HIGH MEDIUM

Values knowing other donors

21%of donors are

Devout

26%of donors are

Communitarians

Communitarian

Socialite

Put them to work on event fundraisers

Have creative ways to get people to give

Follow-up with people brought to events

Expect sterling reputation

Wants to be host

Often not interestedin being on board

“Doing Good is Good Business”

“Doing Good is Fun”

Investors

Gives carefully after investigation

Looks for measurable returns on investment

Philanthropy is a business relationship

Not seen as charitable gift

Prospect for anyone who can show bottom

line / results

Motivated by creativity of

event planning

Like to be honored among their social

network

Want special status/attention

from the staff

Responds to client testimonies

HIGH HIGH

Values knowing other donors

Responds to client testimonies

HIGH HIGH

Values knowing other donors

15%of donors are

Investors

11%of donors are

Socialites

Altruist

Repayer

“Doing Good Feels Right”

“Doing Good in Return”

Direct service volunteersoften are here

Spontaneous donors

Believe wealthy have obligation to give

Prefer to be anonymous

Rarely serve on BoardGenuine selfless

donor

Doesn’t seek attention

Reponse to life-changing experience

Emphasis on results and beneficiaries

Like low involvement in organization

Responds to client testimonies

MEDIUM HIGH

Values knowing other donors

Responds to client testimonies

HIGH LOW

Values knowing other donors

9%of donors are

Altruists

10%of donors are

Repayers

Dynast

Will use outside advisors

Like to help economically disadvantaged

“Doing Good is a Family Tradition”

Philanthropy is a strong

family value

Most careful and selective

of all

Focus on core mission of institution

Responds to client testimonies

HIGH HIGH

Values knowing other donors

8%of donors are

Dynasts

thevargagroup.com