7 Considerations for Your Enterprise Mobile Strategy
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Transcript of 7 Considerations for Your Enterprise Mobile Strategy
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7 Considerations for your Enterprise Mobile Strategy June 27th, 2013
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Propelics Background – About Us
• 15+ year track record • Fortune 500 clients • Global experience • 100% focused on mobile
for the Enterprise • San Jose, Boston,
Pittsburgh
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Propelics creates mobile strategies and world class �Apps for the Enterprise.�
�Trusted by companies like yours:
• Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility BYOD and MDM Strategy Innovation through visualization Center of Excellence Creation
• Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements
• Mobile App Development UX Design Onshore and Offshore App Development Mobile App Architecture Prototype Factory
What We Do
Founded in 2007
Mountain View London Tokyo Beijing
148 Employees
$50M Mayfield,
Translink, Storm, Sierra, eBay,
Red Hat
GSMA Global Mobile Awards
2012 Winner
Gartner 2012 Magic Quadrant
Visionary for Mobile Application
Development Platform
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Appcelerator offers the only delivery platform built for a mobile first world
Dashboard
Cloud Test Performance Analytics
Foundation
DESIGNER DEVELOPER QA ENGINEER PRODUCT MANAGER
EXECUTIVE
475K Developers
56K Apps
120M Devices
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Shahab Choudhry: Partner - Propelics
Shahab is a visionary thought leader who has been at the forefront of trying to make sense of the various technology shifts in the past two decades.
He has advised several startups, early stage companies and Fortune 500 companies in making the most of these technology shifts. He continues to be a “Trusted Advisor” to some of the leading brands around the world. Shahab is frequent speaker at conferences related to mobile.
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Gamiel Gran: VP Business Development - Appcelerator
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In addition to his role as VP of business development at Appcelerator, Gamiel has led the Sierra Ventures CIO Advisory Board for the past five years. This Board includes more than ninety Fortune 500 CIOs and CTOs.
With access to seasoned leaders from companies like eBay, Facebook, and Merck, as well as cutting-edge entrepreneurs, Gamiel is a close participant in the collective conversation on achieving mobility in the enterprise.
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(Official “mobile is big” slide)
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Hypothesis: an inflection point in innovation
Total legacy spend
2013
$1T
2014 2015
$2T
$3T
Global IT spend
Source: Gartner: High Tech Tuesday Webinar Worldwide IT Spending Forecast 2Q July 2012; Garter Forecast Alert: IT Spending, Worldwide 2008-20014 January 2011.
(Specula8ve) (Specula8ve)
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Innova5on inflec5on?
• Desktop refresh rate • Server consolida5on • BYOD • Cloud services
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Where innovation is concerned, mobile leads
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1.5 2
2.5 3
3.5 4
4.5
Mobile Big Data Cloud Social Other IT Consumeriza5on,
Payments, Security, EHR, Data Virtualiza5on, Iden5fy Mgmt.
Rank
Source: CIO instant poll, Evanta Leadership Series Keynote, June 2013
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From closed & rigid to open & rich
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“Systems of Record” “Systems of Engagement”
Heavy business process Sufficient business process Targeted process (3-‐click rule)
On premise Public or Virtual Private Cloud Public or Virtual Private Cloud
Rigid tradi5onal IT stack Connectors or APIs to legacy APIs to legacy, SaaS, cloud
Proprietary tools Proprietary tools Open source / freemium tools
High ini5al & ongoing costs Quick deploy, low entry costs New dev environment, low cost
“Feed the machine”: user experience an aaerthought
Richer UI, web-‐based for flexible access
“User is king”: experience separates winners & losers
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Everyone wants mobile, but most companies aren’t sure where to start.
7 Considerations for your Enterprise Mobile
Strategy
1. An App is Not a Strategy
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Avoiding the “One and Done” phenomenon
Random Acts of Mobile = Mobile Strategy
Strategy is more than a collection of apps
New Channels, New Customers, New Business Models, New Use Cases
1. An App is Not a Strategy
2. Avoid the Wild West of App Development
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2. Avoid the Wild West of App Development
Barrier to entry for app development is low, “Cool” Factor is high
Resist the urge to be a rebel
Most companies will develop between 3-5 apps before a mobile strategy is put in place
Apps that provide some great features but do not deliver value
Rationalize the demand, understand the value across the app portfolio
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3. Mobility is Not a Bolt On
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3. Mobility is Not a Bolt On
Mobile for the sake of justifying the mobile device
Desktop Virtualization – device bolt on Access to data stores – technology bolt on
Mobile as an afterthought – project plan bolt on Web access to enterprise apps – UI bolt on
Innovation and Ideation with mobile first mentality
4. Think Beyond Consumer Apps
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Customer Employee 1 on 1
Partner Reseller
4. Think Beyond Consumer Apps
5. Simplify the Enterprise
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5. Simplify the Enterprise
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Dichotomy between the �Complex Enterprise and the �
Simple Elegance of mobile solutions
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UX = UI
6. Assess the Readiness for Mobile
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6. Assess the Readiness for Mobile
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Maturity Ranking Mobile Maturity Matrix
Mobility Strategy
Enterprise Info. Mgmt.
IT Delivery & Support
Policy Definition & Governance
Network Infrastructure
App development platform
Mobile Device Mgmt. Platform
Telecom Expense Mgmt.
Wireless Svc. Mgmt.
Security Infrastructure
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7. Establish a MCOE to Provide Guidance
Mobile Web Services
BYOD
MDM Testing
Mobile Analytics Governance
Apps vs. Web
Mobile Innovation UX Guidelines
Mobile SDLC
Supported Devices
App Deployment
Wireframe / Prototyping
Help Desk
Mobile App Inventory
Security
Version Control
Mobile COE Coverage
TEM
Mobile App Dev Platform
App Architecture Mobile Policies
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7. Establish a MCOE to Provide Guidance
Unclear if MCOE should be a part of IT
COEs are not new so what is the issue?
Mobile is still a bolt on
Guidance vs. Governance
1. An App is Not a Strategy
2. Avoid the Wild West of App Development
3. Mobility is Not a Bolt on
4. Think beyond Consumer Apps
5. Simplify the Enterprise
6. Assess the Readiness for Mobile
7. Establish a MCOE to Provide Guidance
One More Consideration:
The cost of doing nothing due to
“Analysis Paralysis” Mobile App Strategy Kickstart = 2-3 Week
Business Drivers
INNOVATION HOTSPot
Innovation thru
Visualization
Market Opportunity
Innovation Strategy & Alignment
Business Segments, Verticals, Channel,
solutions
Mobile Strategy: Approach
Action Plan
Recommend
App Roadmap
Mobile App and BYOD
Risk Profile
Technology Maturity
Assessment
Business & IT Roadmap
Step I: Direction Setting
Step II: Ideation, Assessment, Risk Analysis, Visualization
Step III: Roadmap & Next Steps
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Propelics Kickstarts
Special Offer Free 1 Hour Mobile
Advisory Call [email protected]
Mobile App Scoping and
Planning
MDM/BYOD Kickstart
Mobile App Rapid
Prototyping
IT Readiness for Mobile Kickstart
Prototype Factory
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Mobile App Roadmap Kickstart
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Thank you