Color Theory

Color in Textiles and Fashion

Hue The specific name of a colorEach color on the color wheel is a hueBlack, white, and gray do not appear on the color wheel because they have no hueIntensity/ChromaThe brightness or dullness of a colorYou can lessen a colors intensity by mixing it with its complement the color on the opposite of the color wheelColors of low intensity are more muted and called tones, and colors of high intensity are intense or pureValueLightness or darkness of a colorTint adding white to a hue raises its value or lightens itShade adding black to a hue lowers its value or darkens itThe Language of Color

Intensity versus valueMix the colors complement

Tint, Shade and ToneTintShadeTone

Color Characteristics

Warm and Cool ColorsWarm ColorsColors of the sunRed, Orange, and yellowRed-orange the warmest colorCool ColorsColors of the oceanBlues and greens

Warm and Cool

Color and Psychology

The Magic of ColorSetting the MoodRed Make people feel bold, excited or even nervous, can stimulate eating and drinkingOrange Less aggressive, feel friendly, hopeful, and full of energyBlue Subdued and calming, can also be depressing, bright blue can lower blood pressure, body temperature and pulse rateGreen CalmingYellow Cheerfulness and happiness, gold is more formalNeutral colors White, clean and isolation Gray, lack of energy, silver indicates high technology

Color and Cultures

Branding and color

Color and Design

Color and Texture

Color and Proportion

Color Systems

Viewing Color

Additive Color System

Subtractive Color Theory

The Brewster System

Color Wheel

Secondary ColorsOrange, purple, and greenCreated by mixing equal parts of two primary colors.PurpleOrangeGreen

Secondary Colors

Tertiary ColorsLocated between a primary and a secondary color.Yellow-orange, red-orange, red-violet, blue-violet, blue-green, and yellow-green.Tertiary colors are made by combining a primary color with a neighboring secondary color

The Ostwald System

The Munsell System

Color Harmonies

Color Schemes

MonochromaticColor scheme uses tints and shades of one color on the color wheel

Color SchemesAnalogousColor scheme uses colors that are next to each other on the color wheel

Color Harmonies

Complementary Color SchemeColor scheme uses two colors that are directly opposite each other on the color wheel

Color scheme uses three colors. It combines one color with the two colors on each side of its complement.Split Complementary Color Scheme

Color Harmonies

Triad Color SchemeColor scheme uses any three hues that are an equal distance apart on the color wheel.

Tetrad

Neutral SchemeColor scheme uses neutral elements such as tans, black, white or grey.

Inspiration for Colors Schemes

Inspiration for Colors Schemes

Color Theory

Color Name and Measurement

Names

Measurement

Trend Forecasting

Forecasting Color

Forecasting Surface Interest

Trade shows

Cool hunters

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