7 Benefits of a Content Marketing Editorial Calendar
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Transcript of 7 Benefits of a Content Marketing Editorial Calendar
7 BENEFITS OF A CONTENT MARKETING
EDITORIAL CALENDAR
Don’t rest your content creation on inspiration.
!
It’s a nice thought, but it’s not realistic.
Editorial calendars focus your content marketing efforts.
Editorial calendars represent publishing systems—and systems
can be measured, monitored, and modified over time to create
the outcome(s) you desire.
AN EDITORIAL CALENDAR HELPS YOU:
1 TAKE THE GUESSWORK OUT OF WHAT YOU WILL WRITE.
2 AVOID PLACING TOO MUCH EMPHASIS ON ONE THING INSTEAD OF PROVIDING A BALANCE ACROSS SEVERAL AREAS OF INFLUENCE.
3 MAKE IT EASIER TO HIRE FREELANCE WRITERS.
4 FOLLOW A PREDETERMINED PLAN AND KNOW THAT YOU’RE MOVING FORWARD, WHETHER OR NOT IT ACTUALLY FEELS LIKE THAT.
5 ALIGN CORE BUSINESS CYCLES WITH CONTENT THAT WILL SUPPORT YOUR CLIENT ENGAGEMENT PROCESS.
What does this mean for your brand, business, or cause?
Takeaway #1: !
Keep an editorial calendar that looks at least three months
ahead.
Takeaway #2: !
Make detailed content plans at least one month in advance.
Takeaway #3: !
Don’t hire a content marketer or agency who doesn’t understand
and use editorial calendars.
Effective content marketing is about creating publishing
systems—not waiting on creative inspiration.
TWITTER: @ben_stroup LINKEDIN: Ben Stroup E-MAIL: [email protected] !
GOOGLE+: +Ben Stroup Enterprises WEB: benstroup.com
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