7 Basic Tips

Md. Khairul AlamSenior Product Manager

Nuvista Pharma Limited

Tip # 1

• Be Honest & Stick to the facts

– Doctors seek clear & honest information on a drug: what it can do, as well as what it can not do in a given condition

– Exaggeration may lead to a trial or two, but sooner or later the drug will be discarded if it does not meet expectations

Tip # 2

• Be Clear & Precise

– Doctors are very busy individuals– Information you are providing must be clear, easy

to understand and quick to grasp

Tip # 3

• Use Visuals

– Pictures, illustrations and drawings add value to any form of communication and their use is very important

– A good picture speaks and serves a thousand words

– Visuals must add value to your communication, not detract from it

Tip # 4

• Support your argument with Evidence

– Case studies are far more convincing than hypothetical examples or a barrage of unsupported information

– Use studies as a weapon to convince and to gain credibility

Tip # 5

• Don’t hide or suppress unpleasant information

– Every drug has advantages and as well as disadvantages. Give both sides of the story. Let the doctor decide after knowing all the facts.

Tip # 6

• Maintain constant Communication

– A sale is a seldom concluded in a single encounter. Be in constant communication with the doctor by passing out information, clarifying doubts or encouraging trials.

Tip # 7

• Build Relationship with the doctor

– Earn doctors respect for your integrity and honest communication.

– Although the sale may take longer to conclude, when you gain the doctors support, both the sale and your relationship will be strong and durable.

Thanks