7 approaches to recruiting with facebook

webcast march 15, 2011

jennifer mcclure president, unbridled talent, llc

#jobvitewebcast @cincyrecruiter

• president of unbridled talent, llc

• 18 years - human resources leader

• 5 years - executive recruiter

• 5 years - social media anthropologist

who am i?

who’s on facebook?

• has 130 friends

• sends 8 friend requests per month

• spends 15 hours & 33 minutes on facebook per month

• connected to 80 community pages, groups & events

>600 million users worldwide ~150 million US

SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

7 approaches to facebook recruiting

1. developing a strategy

2. going old school

3. social recruiting

4. attracting talent

5. content is king

6. managing your time

7. leveraging the social graph

7

developinga strategy

define goals

sample initial goals

branding/marketing• improve brand presence to build awareness• increase positive mentions/sentiment about our

brand

website• increase traffic to careers site

recruiting• attract qualified candidates to our career

opportunities• develop a source for active & passive candidates

measure

http://www.google.com/analytics

http://www.facebook.com/help/?search=insights

SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart

prepare a response strategy *

* before you need it

expect more good than bad

63% of job seekers have a better impression of a company that responds

to negative posts / comments on their

social media site than those who do not

Careerbuilder/Personified survey June 2010

don’t create it & forget it!

Fortune 25

Company

going old school

candidate search

* also search inurl:pages & inurl:groups

contacting non-friends = creepy?

(recruiter)

(potential candidate)

facebook to linkedin

http://apps.facebook.com/marketplace

posting jobs

advertising

http://www.facebook.com/advertising

cost ~ $1,500 / 360 targeted profiles for 30 days

advertising

get what you pay

for?

SOURCE: http://www.emarketer.com/Article.aspx?R=1008238

advertising

socialrecruiting

inform & respond

SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations

community

Careerbuilder/Personified survey June 2010

• 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself

• 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company

SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations

community

Careerbuilder/Personified survey June 2010

• 57% of job seekers expect a company to interact with fans & followers

• Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website

talentattraction

SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-xfactors.aspx

why they “like” you

SOURCE http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx

why they leave

company or careers page?

personal or business profile?

content is king

share your culture

behind the scenes / exclusives

inform & educate

recognize employees

share news

create events

SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html

when to post?

SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html

when to post?

managingtime

build a content calendar

schedule it

share the burden

leveraging the

social graph

“we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates”

Corporate Leadership

Council

employee referrals

employee referrals

http://recruiting.jobvite.com/products/hire/facebook-application.php

social sharing

social sharing

resources

• jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php

• “facebook pages insights guide” - http://pub.vitrue.com/v4h

• “guide to facebook ads” - http://www.facebook.com/adsmarketing/

• webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129

• careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf

• exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup

• exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx

Thank you!

jennifer@unbridledtalent.com

http://unbridledtalent.com

http://www.facebook.com/UnbridledTalent

http://www.linkedin.com/in/jennifermcclure

http://twitter.com/CincyRecruiter