7 AdWords Shortcuts to Simplify Your Life & Save Time [Webinar]
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Transcript of 7 AdWords Shortcuts to Simplify Your Life & Save Time [Webinar]
7 AdWords Shortcuts to Simplify Your
Life & Save Time
Brought to you by:
www.wordstream.com/learn#PPCLife @erinsagin @larrykim
Join the conversation on Twitter
#PPCLife
@WordStream
@larrykim
@erinsagin
#PPCLife @erinsagin @larrykim
Meet our WordStream Experts
Larry KimFounder & CTO
@larrykim
• Named ‘most influential PPC expert’ 2 years running
• Cited in over 10k publications & regular speaker at industry events
• Recently had a baby aka #PPCKid
Erin SaginCustomer Success Manager
@erinsagin
• Spoke at PubCon in Las Vegas & speaking at the upcoming SMX West
• Has specialized in paid search for 3+ years
• Team consults for over 1,000 agencies
#PPCLife @erinsagin @larrykim
Poll Question:
1. What is your biggest time suck?
• Ad Text Optimization
• Keyword Research
• Bid Management
• Reporting
• Landing Page Optimization
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Accounts with Tons of Keywords Have Slightly Higher Conversion Rates …
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Key Takeaways
• Marginal positive benefit for maintaining accounts
• Comes at comes at a huge cost:• Campaign Management
• Reporting
• Keyword expansion still matters –Keep trying out new keywords• Just delete the ones that don’t work
out!
• Don’t over-do it!
#PPCLife @erinsagin @larrykim
Don’t Feel Bad if You Don’t Have 7000 Ads…
The Typical
Small Business
Advertiser has
Just 18 Ads
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Disclaimer: Dynamic Keyword Insertion Gets You to “Above Average”, not “Top 1%”
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Key Takeaways
• Just a few ads soak up most of the ad impressions!
• For most small businesses, one great ad is enough (Quality matters, not Quantity)
• Dynamic Keyword Insertion is a ridiculously powerful short-cut to get above avg. performing ads!
#PPCLife @erinsagin @larrykim
Simplify Your Landing Page Life
The Typical
Small Business
Advertiser has
Just 3 Landing
Pages
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Key Takeaways
• Just a few landing pages soak up most of the ad impressions
• For most small businesses, one great landing page is enough (Quality matters, not Quantity)
• Use our conversion rate table to figure out if your landing page stinks
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Call Extensions
Users are 9x more likely
to place a call from a
mobile SERP than a
desktop.
Bypass the landing
page altogether!
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Automate Repetitive Ad Updates
6 months ago, if your boss asked you to create and update this ad, how would you feel?
Daily Countdown
Up-to-date Model Number
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How They Work• Model
• Brand
• Price
• Starting Price
• Countdown
YOU CAN EVEN SET SCHEDULES FOR CUSTOM ATTRIBUTES TO
SHOW!
It’s like DKI
on steroids!
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How They Work
AdWords Scripts = snippets of code that can be used to create custom reports or make automated edits to your account
Don’t panic!
They’re not THAT
intimidating…
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Let Others Do the Dirty Work For You
• Google AdWords Scripts Community
• Search Factory Roundup
• FreeAdWordsScripts.Com
• Need something super special? Ask a freelancer for help!
#PPCLife @erinsagin @larrykim
Pre-Made Script Report Examples
• Track historical Quality Score
• Track drastic increases in spend
• Identify underperforming keywords
• Run account “health checks”
• For each of these, you can set custom thresholds and enable alerts!
#PPCLife @erinsagin @larrykim
Check Out WordStream!
• 20 Minutes a week will save you 20% or more on PPC Marketing™
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The 20 Minute PPC Work Week
• Literally Tells You What to Do to Optimize Your Account
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Special Offers
I would like…
A. FREE Live demo of the WordStream Advisor
B. 1-1 AdWords Assessment
C. I don’t need help with my PPC
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