Scuba School

Lil’ Guppies

by

Vito Morlino10/9/16

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Scuba School

Lil’ Guppies

Table of Contents

Table of Contents

Table of Contents 1

Overview 2

Logo Design 3

Specifications (Type and Color) 4

Logo Usage (Do and Don’t) 5

Stationery (Letterhead) 6

Stationery (Business Card & Envelope) 7

Rationale 8-9

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Scuba School

Lil’ Guppies

Overview

Overview

OverviewLil’ Guppies Scuba School is a new business with no history. They are in need of a logo design that will appeal to children and their guardians.

MissionTo provide young children with opportunities to learn how to swim, learn how to scuba dive, and learn water safety.

VisionWe want to give children a fun and safe environment to learn how to swim and scuba dive. We teach the proper techniques for children to become strong swimmers and have a great adventure.

ObjectiveThe client would like a new logo to reflect its business. The logo is to include text of the business name as well as a symbol. The logo needs to be scalable and used on a wide variety of media formats.

Target AudienceThe current audience is parents and guardians who want to enroll their children in swim lessons and scuba lessons.

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Scuba School

Lil’ Guppies

Logo Design

Logo Design

Scuba Schoo

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Lil’ Guppies

Scuba Schoo

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Lil’ Guppies

Black and White

Full Color

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Scuba School

Lil’ Guppies

Specifications

Type and Color Specifications

BuenaParkJFHucklebuckJF

Type Specifications

C 0M 0Y 0

K 100

R 35G 31B 32

C 0M 0Y 0K 0

R 255G 255B 255

C 100M 75Y 35K 0

R 12G 85B 129

C 80M 18Y 31K 0

R 0G 158B 173

C 0M 100Y 100

K 0

R 237G 28B 36

C 0M 43Y 100

K 0

R 249G 160B 27

C 10M 0Y 90K 0

R 237G 233B 55

Color Specifications

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Scuba School

Lil’ Guppies

Logo Usage

Logo Usage

Scuba Schoo

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Lil’ Guppies

Scuba Schoo

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Lil’ Guppies

Don’t move theGuppy within the ring

Do use logoin Black and White

Scuba Schoo

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Lil’ Guppies

Scuba School

Lil’ Guppies

Don’t Distortor Skew the logo

Do keep su�cientempty space around logo

Scuba Schoo

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Lil’ Guppies

Scuba Schoo

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Lil’ Guppies

Don’t move the textor separate from graphic

Scuba Schoo

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Lil’ Guppies

Scuba Schoo

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Lil’ Guppies

Don’t alter the Coloror Stroke of any elements

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Scuba School

Lil’ Guppies

Stationery

Stationery (Letterhead)

Scuba Schoo

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Lil’ Guppies

Swimming LessonsScuba Diving Lessonsand Water SafetyFor Kids!

Letterhead

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Scuba School

Lil’ Guppies

Stationery

Stationery (Business Card and Envelope)

Scuba Schoo

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Lil’ Guppies John Guppy

Owner420-867-5309

J.Guppy@lilguppies.org

123 Main St. Manchester, New Hampshire 54321

Business Card

Scuba Schoo

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Lil’ Guppies

123 Main StreetManchester, NH 54321

Envelope

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Scuba School

Lil’ Guppies

Rationale

Rationale

The company wanted a logo that would stand out and be distinguishable from other designs in black and white, or in color. The black and white version will capture the focus of

children, being cartoony in design. The bright, vibrant, playful colors further grasp their attention. Ignoring color, for now, I attempted to appeal to parents/guardians with a professional/sophisticated-looking font; then made it a bit

more playful, by filling in fun colors.

The fish and the goggles both relate to swimming, and the goggles further relate to scuba-diving. While the snorkel is

most closely related to snorkeling, it’s also a commonly known tool for learning to swim. Bringing it all together, and

adding a relation to water safety, is the life ring buoy. The wonderful thing about the basic outlined life ring is that it not only eases guardians’ safety concerns for their children, but it will most likely be seen, by children, not as a life-saving

buoy, but as a fun, pool floaty.

Look how happy the guppy is in this logo! As an adult looking at this logo, you want your child to be having as

much fun as Lil’ Guppy, while wearing proper eye protection, and following critical water-safety practices. As a

child looking at this logo, you’ll see a friend to play with, someone to show you that swimming and scuba-diving safely

is fun and exciting.

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Scuba School

Lil’ Guppies

Rationale (cont.)

Rationale

I mixed a total of 6 unique colors; orange, dark blue, yellow, light blue, red, and yellow. The warm colors (red, yellow and

orange), evoke energy, positivity, and happiness. Orange represents, in relation to my design, health and vitality. The

orange I created leans more towards yellow than red, creating a more inviting, playful, atmosphere. Yellow

represents happiness and hope, and easily grabs the vision of a viewer. I mixed in some cyan to offset the yellow, just a tad,

to compliment the light blue. The cool colors (blues), are meant to ease the viewer (emotionally). Blue, aside from its

common relation to water, is calming, but light blue, specifically, is known to be refreshing and friendly (adding to the playful theme I was going for across the board). The dark blue is there as an accent to the light blue, which is the main

focus.

With this fun, energetic, playfully-inviting, yet respectfully sophisticated logo, Lil’ Guppies Scuba School will be well on their way to becoming a world-renowned swimming, scuba,

and water safety school for kids!