Steel SuccessStrategies Europe

To register, or for further information, contact the Metal Bulletin Events team:Tel: +44 (0) 20 7779 8905 Fax: +44 (0) 20 7246 5200Email: mbstore@metalbulletin.com Credit Card Hotline: +44 (0) 20 7779 8905

www.metalbulletinstore.com

1-3 December 2008 • Le Meridien Etoile, Paris, France

6th conference in the series

For sponsorship or exhibition opportunities please callTel: +44 (0) 20 7779 8905 or Email:mbstore@metalbulletin.com

Book before31 Octoberand SAVE€155

Over 30 industry leaders will speak, including:

• George F. Babcoke, President, U.S. Steel Kosice, Slovakia

• Louis Kuijs, Economist, World Bank Beijing, China

• Antonio Marcegaglia, CEO, Marcegaglia, Italy

• Jose Carlos Martins, Executive Director of Ferrous, Vale, Brazil

• Alexei A. Mordashov, Chairman, Severstal, Russia

• Marjan Oudeman, Strip Products Divisional Director, Corus, Netherlands

• Shri S.K. Roongta, Chairman, Sail, India

Over 400 senior level executives expected

Sponsored by:

FREE DelegateMessenger System...Networking OpportunitiesThis is your chance to speak to other registereddelegates and set up important business meetingsat the event.

At Metal Bulletin Events we appreciate theimportance of networking. This is why we havecreated our Delegate Messenger System. Thesystem helps paid delegates to communicate withone another up to one month before the event.Please make sure you include your email addresswhen registering.

Book early to ensure instantaccess to the system when itgoes live on 1 November 2008.

Europe 55%

Middle East & Africa 19%

Americas 15%

Asia & Australasia 11%

55%

11%

15%19%

Where SSSE 2007delegates came from

2%

11%

16%17%

54%

SSSE 2007 delegates’job titles

Managing Director/ExecutiveDirector/President/Chairman/CEO 54%

General Manager/Manager/Commercial Manager/Executive Manager 17%

Senior Vice President/ Vice President/SeniorManager/Partner/Head 16%

Marketing Director/Sales Director/Commercial Director 11%

Other 2%

What are the new strategies for successin the European steel market?Metal Bulletin Events and World Steel Dynamics aredelighted to announce our line up for this year’s SteelSuccess Strategies Europe conference. The Steel SuccessStrategies event series is well established as the onlyforum for global steel giants to discuss the key issuesfacing the sector over two days of engaging debate.

What moves will steel’s majorinternational players make next tomaintain profitability?There is plenty to discuss in a year where crisis hasstruck the world’s financial markets and confidence isfading that commodities can continue their incrediblebull run. We hope that you will be able to join ourexclusive audience of senior steel executives and shareyour views with the industry’s true leaders in our fullyinteractive programme.

Reasons to attend� Hear from expert speakers that lead the globalsteel industry and discuss the market outlookfor 2009

� Seize key networking opportunities with themarket’s most senior decision makers – over350 delegates attended in 2007

� Use the extensive programme to build astrategy for success for your business

Join us to hear this year’s update onthe global steel market and networkwith key people in the industry.

6th Steel Success Strategies Europe • 1-3 Dece

Further speakers to be announcedFor updates please visit:www.metalbulletin.com/events/ssse

Note: This programme is provisional only and both timings and content may be subject to change. © Metal Bulletin Ltd.

Monday 1 December17:00 Registration desk opens

18:00 Welcome reception hosted by

Tuesday 2 December07:30 Registration desk opens

08:35 Welcome address:Gerard Strahan, Managing Director, Metal Bulletin Events, UK

08:45 Keynote presentation:steel’s profit age – who will miss out?Peter F. Marcus and Karlis M. Kirsis, Managing Partners,World Steel Dynamics, USA

09:15 Highlight Speaker:Marjan Oudeman, Strip Products DivisionalDirector, Corus, Netherlands

09:50 Refreshment break

10:30 Panel I:European steel: surprisingly competitive• How can EU producers regain local market share against

global competitors?• How long can steel prices remain buoyant whilst EU

economies look increasingly unstable?• What are the strategies for maintaining profitability whilst

steel demand growth is modest?George F. Babcoke, President, U.S. Steel Kosice, SlovakiaAntonio Marcegaglia, CEO, Marcegaglia, ItalyWillem Plaizier, Vice President, A.T. Kearney, NetherlandsCarl Perry, Regional Manager, BlueScope Steel International, UK

Moderated by:Raju Daswani, Publisher, Metal Bulletin & American MetalMarket, UK/US

12:00 Highlight Speaker:Senior Representative, ArcelorMittal, UK

12:45 Lunch

14:15 Panel II:CIS, Middle East and North African steel:old challenges – new opportunities• What will be the next steps of Russian and CIS steelmakers

as they build global steel empires?• Who will emerge as the major players in the Gulf as

investment in new steelmaking capacity continues?• Why are traders and producers looking to North Africa as an

exciting new steel market?Alexei A. Mordashov, Chairman, Severstal, RussiaMaxim Gubiev, Chief Executive Officer, Metalloinvest, RussiaRob Edwards, Managing Director, Metals & Mining,Renaissance Capital, RussiaJavier Cortina, Partner, Accenture, SpainFurther panellists to be confirmed

Moderated by:Karlis M. Kirsis, Managing Partner, World Steel Dynamics, USA

15:30 Refreshment break

16:00 Panel III:steel buyers: can they break the mill’s‘pricing power?’• What is the balance of power in the steel trade?• Will steel buyers be able to continue to absorb high prices?• How can buyers and sellers cooperate to ensure sustained

success for all?Igor Konovalov, Board Chairman, Inprom, RussiaMiroslav Horak, Vice President – Eurometal and Director Sales– Ferona, Czech RepublicNasser Alaghband, CEO, Balli Group, U.KMichelle Applebaum, Michelle Applebaum ResearchInc,(invited)Thomas Ludwig, Vice President, Klöckner & Co., Germany

Moderated by:Peter F. Marcus, Managing Partner, World Steel Dynamics, USA

17:30 Close of day one

ember 2008 • Le Meridien Etoile, Paris, France

Venue: Le Meridien Etoile, Paris, FranceSet on Paris’s “Rive Droite” (“right bank”) of the Seine, Le Méridien Etoile is opposite the Palais desCongrès, and business travelers can reach the business district of the city, La Défense, by way of thePorte Maillot metro station just one minute away.

Contact details:81 Boulevard Gouvion Saint-Cyr 75848 Cedex 17 Paris, 75017 • France Phone (33)(1) 40 68 34 34• Fax (33)(1) 40 68 31 31

Booking accommodation:Upon registration, delegates will be emailed an accommodation booking form at discounted ratesalong with their confirmation to be completed and returned to the hotel.

Wednesday 3 December08:00 Registration desk opens

08:30 Panel IV:raw materials costs – components, outlookand cost management• Can we expect another year of soaring raw material costs?• Have ferrous scrap prices seen their peak?• Is there a future for annual benchwork price negotiations?Daniel Brebner, Executive Director – Commodities Research, UBS, UKJohn Kopfle, Director of Corporate Development, Midrex, USARod Beddows, Chairman, Hatch Beddows, UKJose Carlos Martins, Executive Director of Ferrous, Vale, BrazilSenior Representative, China Coal and Coke HoldingsLimited, China

Moderated by:Peter Marcus, Managing Partner, World Steel Dynamics, USA

09:45 Highlight Speaker:Shri S. K. Roongta, Chairman, Sail, India

10:15 Refreshment break

10:45 Panel V:Asian steel: new developments and futurestars• What’s the outlook for Chinese domestic demand and how is

it impacting export prices?• Where are the raw materials coming from to maintain India’s

ambitions for growth?• Why are international players investing so heavily in South

East Asia’s steel industry?Ryuzo Ogino, President, G Steel, ThailandLouis Kuijs, Economist, World Bank Beijing, ChinaLi Xinchuang, Vice President, China Iron & Steel PlanningInstitute, ChinaGeoff Boyd, Head of Automotive and Steel Research, CLSAAsia Pacific, SingaporeJayant Acharya, President – Sales & Marketing, JSW SteelLimited, IndiaWenzhang Wu, President, Shanghai Steelhome, China

Moderated by:Patrick A. McCormick, Managing Partner, World SteelDynamics, USA

12:15 Lunch

14:30 Panel VI:steel financials/futures to be inexorablyintertwined• Risk management tools available to sellers, buyers and

traders• Can steel futures stifle volatility?• What is the effect of the current financial climate?Laurent Charbonnier, Managing Director, UBS Securities, USARobert M. Miller, Managing Director, Miller Mathis & Co., USAMartin Abbott, CEO, London Metals Exchange, UKMike Frawley, Global Head of Metals, Newedge Group, UKPatrick McCormick, Managing Partner, World Steel Dynamics,USAVadim Makhov, Board Member, Severstal, Russia (invited)

Moderated by:Phil Price, Steel Editor, Metal Bulletin, UK

15:15 Panel VII:steel’s technological revolution: what’snew?• A review of new equipment available for modern efficient

steelmaking• Opportunities for generating value through new technologies• Can investment in new technology impact steel market

dynamics?Gianpietro Benedetti, President & CEO, Danieli & C. SPA, ItalyKay Mayland, President & CEO, SMS Demag AG, GermanyFrank Fisher, President, Castrip, USAKarl Schwaha, Consultant to the President of Finarvedi,Finarvedi, AustriaToyotsugu Masuda, Executive Vice President, Mitsubishi-Hitachi Metals Machinery Inc. Japan

Moderated by:Peter F. Marcus, Managing Partner, World Steel Dynamics, USA

16:30 Refreshments

17:00 Close of conference

What’s available?

Many other sponsorship packages can be designed by ourteam to ensure that the event meets your market goals.

Host a Reception…Hosting an evening reception during theconference is the perfect way to entertain potentialclients and leave them with a night to remembercourtesy of your organisation.

Host a Lunch…This is an excellent way to interact with existingand potential clients as they relax on a social, non-business level.

Host a Refreshment Break…This is a high profile opportunity to place yourcompany name at the forefront of the delegates’minds, raising awareness and placing you one stepahead of your competitors.

Take an Exhibition Stand…An exhibition stand gives you the platform to meetface to face with key industry figures and discussthe products and services your company has tooffer. Stands are located in a prominent positionvisible to every attendee.

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Exhibition FloorplanChoose your stand...

Coffee / RefreshmentBreak Area

InternetCafe

Entrance

Sponsorship and Exhibition OpportunitiesAlongside the presentation sessions, this event offers the opportunity totake an exhibition stand or sponsorship package.Sponsorship gets your brand in front of the audience and associates your company with the eventright through our pre and post event marketing campaigns. We have an unparalleled internationalreadership and attract large audiences of high level executives, this is a unique chance to raise yourcompany’s profile, stay ahead of the competition and ensure maximum exposure.

Forthcoming events24th International Ferro-Alloys Conference • 4-6 Nov 08 • Hilton Hotel, Athens, Greece

Indian Steelmaking Raw Materials Conference • 10-12 Nov 08 • Taj Krishna, Hyderabad, India

12th Middle East Iron & Steel Conference • 14-16 Dec 08 • Grand Hyatt, Dubai, UAE

Indian Stainless Steel Conference • 16-18 Feb 09 • Taj Lands End, Mumbai, India

For more information please visit:www.metalbulletinstore.comor email:mbstore@metalbulletin.com

� YES! Please register me for the6th Steel Success Strategies Europe Conference

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Registration RatesOn or before 31 October 2008 � €1,315Thereafter � €1,470Fee: The fee includes attendance to all conference sessions, welcome receptions, lunch,refreshments and conference documentation.

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BOOKING CONDITIONS

Registrations can only be confirmed upon receipt of payment or proof of payment and discounted fees will only applywhen payment is received within the offer period. If payment is not received before the conference, delegates will beasked to guarantee payment at registration with a personal credit card. If you are not able to attend, a substitutedelegate will be accepted. Cancellations must be received in writing prior to 3 November 2008 to qualify for a full refundless €125 administration fee. It may be necessary for reasons beyond the control of the organisers to alter the content,timing and venue. In the unlikely event of the conference being cancelled or curtailed due to any reason beyond thecontrol of Metal Bulletin Ltd., or it is necessary or advisable to relocate or change the date and/or location of the event,neither Metal Bulletin Ltd., nor its employees will be held liable for refunds, damages and/or additional expenses whichmay incurred by delegates.We therefore recommend prospective delegates to arrange appropriate insurance cover.

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Steel SuccessStrategies Europe1-3 December 2008 • Le Meridien Etoile, Paris, France