6335 Sr Marketing Manager _Lu

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To Unwrap an interdisciplinary intellectual capital An evaluation invitation for Welch Allyn’s management team

Transcript of 6335 Sr Marketing Manager _Lu

  • To Unwrap an interdisciplinaryintellectual capitalAn evaluation invitation for

    Welch Allyns management team

  • Career Pathway to innovative business +6 years working in IT sector with diverse experience on Sales,

    Marketing, Project/Operation management + 4 years in IP monetization across diverse fields for SEMs & start-

    ups strategic planning and alliance consultation Superb relationship building skill for acquiring, expanding and

    managing key corporate A/Cs Track record: (1) contributed 1/3 of annual revenue in 1st year of

    Compal Communicatons, Inc. [ ODM for Motorola, Nokia, Haier,etc] (2) commercialized for a $70B anti-counterfeit drug design (3) provided the entrepreneurship & TT advisory to an oversea Chinese expert (the only Chinese expert on ISO/TC 197 working group)

    the reason to take on challenges & instabilities at start-ups/new BU, is due to the urge of an in-depth participation in the commercializations decision process (i.e to grasp the scopes from the top view), with a challenge job scope where obtains the diverse assignments in a fast changing environment and to achieve the common goals with the team

    Entrepreneur soulEntrepreneur soul

  • Degree:2004 MBA

    Griffith University

    Citizenship:Taiwan, Australia

    Training at NCCU:MMOT (IP Mgt,

    Venture Capital, Tech Transfer)

    Career SummaryExperienced sales and marketing executive with expertise in creating demand for both B2B and B2C products and services. Strengths include:(1) motivating teams, organizations, and individuals to exceed business, operational, and departmental objectives (2) Possess the business acumen to uncover core values and communicate key messages to a targeted audience (3) solid project /account management skills to facilitate business in a prompt scaled-up growth period (4) Versatile in taking different responsibilities as the business needs

    Short Bio

    Works with the dynamic team, to thrive business with suited sales & marketing strategies, to boost the corporate visibility & the earning, to achieve the strategic intent within a robust period

    Core Professional StrengthCore Professional StrengthCore Professional Strength

    Jennie Lu

  • Summary of Skill Set Marketing Communication

    press release, copywriting, media & exhibition evaluation, product launch campaign, e-marketing, marketing collateral

    Departmental Management Operation Optimization, Inbound & Outbound resource

    planning, workflow analysis, process improvement, P&L evaluation

    Product Management brand campaign strategy, industrial & business analysis Upstream marketing, market analysis, product life cycle

    management, marketing mix Business Development & Alliance Formulation

    Key account & Partnership management Skillful in various forms of biz correspondence, horizontal &

    lateral networking & alliance, business requirement analysis

  • Assisted Degill to shine-out from the global leading corporate

    The DuPont Awards for Packaging Innovation is the industrys longest-running, independently judged global awards program honoring packaging materials, technology and service innovations.

    Diamond Winners Exal Corp and Alcoa Rigid Packaging (USA) Entropy Solutions, Inc. (USA)

    Gold Winners Frito-Lay North America, a division of PepsiCo (USA) Team of The Coca Cola Company (USA, Canada, Denmark,

    Japan, Brazil), Imperial College (UK), Michigan State University

    Procter & Gamble (USA) Degill International Corp, MIRDC (Taiwan) biz result as

  • The scope of Degillbusiness

    Big problem, giant market

    patent backup with the Massive Production track record

    Outrank Pfizer's design

    Injectable drugs are expensive (top 10 selling drugs)

    awarded by the global packaging design experts

  • Swiftly assist new venture biz in the emerging market for discovering the hidden demand of integrate service /solution from a bigger spectrum across different sectors !!

    an interdisciplinary human capital

    Sharing a trend of parental packaging in an editorial interview for a prominent magazine, when I was new to the sector within a short period

  • Lead Generation Through Referral (from 1st contact the efficiency in the new field)

    The ability to network and drive the client / key accounts for exchanging and presenting the ideas, thoughts on the business and industrial arena

    Resilux is the global leading company in PET packaging

    *contains non-confidential info, Resilux was also the award winner of 22nd DuPont Awards for Packaging Innovation

  • Past Presentation

  • The methodology for a successful business

    the result of the dynamic execution, the strong cohesion of marketing strategy, development & supporting team, and sales activities, effectively

    leveraging resources, generating synergies through alliances and partnerships