63 Degrees: An Angle on Chaos
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The MA Design Studies Degree Show 2010 Catalog.
Transcript of 63 Degrees: An Angle on Chaos
Brian Davies argues, in an important new book called ‘Why Beliefs Matter: Reflections on the Nature of Science,’ that many of our core beliefs are dependent on our commitment to a mixture of Euclidian geometry and Platonic idealism.
Davies recognizes that “we have little choice but to accept the world view of the civilization in which we were born,” but unlike some scientists he demonstrates an ability to imagine scenarios that are not determined by a conditioned need to maintain the illusion of an ordered universe. Davies is capable of acknowledging the possibility of other scenarios that are not determined by our conditioned allegiance to the comfort of visual symmetry. He hints that the catalyst for real change lies in the development of new way of thinking and doing.
He speculates, “if human beings had not possessed eyes, we might well have developed a sophisticated counting system and even arithmetic but it is difficult to believe that the efflorescence of research into different arrangement of lines and circles that started with Euclid would ever have emerged” (p141, Davies, 2010)
Rather than categorizing sensory deprivation as an inhibition Davies ponders on whether our reliance on vision has simply limited our potential: “Without the spur provided by visual experiences, the study of patterns, and then of group theory, might not have occupied the central place in mathematics that it does today. An intelligent species without eyes but with a more developed senses of smell might have developed chemistry far more deeply and accorded it a central place in our understanding of the world, rather than mathematics.” (p141, Davies, 2010)
For a scientist this is an important, if tentative question but it is exactly the kind of question that this year’s MADS students have given themselves the task of exploring.
Masters of the Uncharted Universe
What is so timely and exciting about this show is the level of courage displayed by students who are prepared to move beyond the known, to let go of the tendency to cling to ‘the established order’ to speculate on what lies beyond the known.
The outcomes of their reflective process offer new possibilities for developing business, social change, community and ethical and moral responsibility.
This is a ‘wake up call’ to politicians and other sectors that believe that cutting back is the route to a more stable future. It demonstrates alternative scenarios that although not totally risk adverse offers a tantalizing sense of what could be rather than the ‘what will be’ predictability of the comfort zone.
So these ‘Masters of the Uncharted Universe’ have served them selves well, they have applied their imagination and laid down the gauntlet. All we have to do is hope that the world recognizes and rewards their initiative. If it does it could just be that 2011 will witness the start of the big and urgent project called a better world
Dr Geoff Crook FRSADirector of MA Applied Imagination in the Creative ArtsCentral Saint MartinsThe University of the Arts
Ref: Davies E B (2010) Why Beliefs Matter: Reflections on the Nature of Science, Oxford
University Press
empowermentBolstering personal and collective potential through design application.
Ravindra Kumar Follheea
How can digital media help communicate social skills to ex offenders to help enhance their social and employment opportunities?
Gillian SnowdonHow can we attach meaning to our buildings to help us understand where we are culturally?
Sarah ChehabHow can a game of exploration of the urban space encourage young women to be more physically active?
Winnie ChenHow can clothing design help improve posture and contribute to overall well-being?
Alex Bradshaw“One man’s rubbish…” How can we create accessible housing using recycled materials?
Inga VilkisiuteHow can design thinking improve team communication in business environment where a group of people have same task?
Laura Navadijos PeralHow can the essence of haute be taught?
Sally Esse How can a home pregnancy test be made more inclusive, so that visually impaired women can take the test on her own and get the results in private?
Jen Ison How can people be empowered to engage with their creativity?
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Oscar SpigolonHow can the process of storytelling and visual metaphor by children unlock dormant imagination energy in creatives?
Nic BurrillHow can we leave a meaningful legacy?
Consuelo Yavar LarrainHow can Spontaneity be used as a tool to uncover potential within organisations?
revivalAdapting traditional practices and values into contemporary culture
Vladica StanojevicHow can design help to enhance the creation and use of contemporary Cyrillic typefaces in Serbia?
Eun Hee JeonHow can the elements from Korean mythologies and folk tales be involved in visual merchandising in Korea?
Niwat AunpruengHow can traditional Thai craft skills be conveyed to a global market in a way that enables its integral value to be recognized?
Qiru HeHow can I re-present ancient Hakka values, giving worth, importance and appeal in modern society amongst the young Hakka generation in the UK?
Anna PisarevaHow can integration of traditional Russian lace into contemporary design of interior environment revive local craftsmanship for Generation Y?
Thais CruzHow can the production of Brazilian Jewellery implement a sustainable agenda?
Reem IsmailHow can the future generation be inspired to build a relationship and preserve skills with the handmade?
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information transferExamining the relationship between message and audience.
Won-Kee ChoiHow can the experience and purchase of consumable products and brands be improved by creating multi-sensory zones for the visually impaired?
Marie ClarkeHow can an independent website enable brands to be more transparent by communicating the integrity of processes to consumers?
April Renee GravesHow can textiles connect users to (brand)?
Hao QuHow can we achieve greater cultural exchange between UK and China in the creative industry?
George SidaouiHow can wayfinding systems help create safer and more accessible environments for cyclists?
Gary Pyper How can an object’s story enhance its instrumental ability to educate kinaesthetically?
Jingxuan ZhangHow can the identity of Chinese liquor be represented by sensorial experiences?
food revolutionUsing food as a medium for change
Camme HatchettHow can creating a late night dining experience enable and influ-ence a Los Angeles community to maintain healthier eating habits?
Sarah Al AbdulakareemHow can food be used to express art and emotions in creating an experience?
Veerapol SuwankarjankHow can consumers become informed about the health enhancing properties of the herbs used in Thai recipes?
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Alexandra PlesnerHow can the fusion of ice cream and art re-establish the cool of ice cream for a cynical audience who are engaged with dystopian narratives?
Yuzhou LiuHow can Chinese tea culture be involved in cultural exchange in Britain?
heart strings, a turn to comfort Drawing on human sensitivity to bridge a connection between product and consumer
Lorraine Brennan How are lifestyle consumers being driven to spend their discretionary income? Soon-Gul KwonHow can using the emotion of ‘positive surprise’ in design contribute to the user experience?
Laura GonthierHow can a tangible device help one to leave in peace and bid farewell?
Lisa NantatermHow can experience of a commercial space enable people to participate the slower living?
Kanika GuptaHow can the perfume industry capitalize on enhanced emotional experience for the male consumers through the sense of touch?
Emma HeatonHow can stylish heels be comfortable?
self realizationReevaluating identity through the influence of design
Methawee ArunwijitsakunHow can overconsumption of bread be affected in the London audience through visual design?
Tarun DurgaHow can groups generate stories embodying their identity and expectations through play to understand themselves better?
Kristy RevellHow can street film and photography enable us to question our values and realign our perception of societal norms?
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Praew DounglerthaiGiven clothing as a conveyor of meaning and value, how can an individual constructs and expresses her own personality through fashion?
Stefania CurtoHow can photography stimulate the interest of young women in sports, help them find the inspiration to exercise and build communities?
Maria MinevaHow can people develop self-understanding and raise their potential through accepting the metaphor of the astronomical Sun as a teacher?
Steve Wheen How can watching television be a social experience?
Anuja SinghalHow can exploration challenge repetitive patterns and facilitate mental well-being?
disruption Altering perspectives and engendering improvement through Disruption Innovation, the application of strategic interference
Maya KhouriHow can music affect behavior to challenge mundane spaces?
Rein EstigoyHow can engaging the urbanite within their day-to-day routine rouse an awareness of themselves, others and their environment?
Ehsan AlighanbariHow to optimize collaborative creative process?
Akiko Koga How can we transform the local library to a popular destination?
Sakila BanyenHow can interactive design, cultivate and transform cinematic experience of Thai films to captivate Thai audiences?
Wei Feng HuangHow will “Graphic Photography” visualize your London 2012?
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Kenza DahakHow Can the introduction of a commercial, creative strategy stimulate tourist’s perceptions of authentic Morocco?
Marvin Aristotle How can interactive design propel market value in the West Indies?
Myrto KitromilidouHow can I introduce the Cypriot jewellery market to pieces that serve a purpose beyond adornment?
Natasja GiezenHow can I help bring down barriers to enjoying art by designing a profitable business that rents artworks to individuals?
decoding Translating social phenomenon through the application of art & design Paula RebueltaHow can i decode the system of the contemporary art market and come up with a recipe for comercial success?
Vladimir MatlisEnduring glass through figurative old age and cast discourse.
Elizabeth Sawyer How can app technology and visual culture answer the needs of high-end NY-based fashion designers to innovate and execute market relevant sample development?
Priyanka SharmaHow can the body inform the use of ergonomics in the design process for bags carrying the everyday essentials?
Anastasia ZesenkovaHow far can wonder generate a functional product?
Yin ZangHow can a simplified linguistic methodology, aid and expedite the learning of commonly used Chinese characters for native English speakers?
Shuaini ZhangHow can a closed door turn into an emotional platform, being a portal to the user’s inner world?
Marianne Westergaard How can the public realm trigger and enhance user-engagement within a mobile digital game?
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heart strings, a turn to comfort
decoding
disruption
self realization
food revolution
information transfer
revival
empowerment
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The Unlawful Economy aims to solve problems of the economy and reoffending – seeing as re-offending costs the economy £11billion, and re-offending rates can be reduced by 30-50% through employment, does it not seem logical to employ ex offenders? My solution is a network of tools, tailored to their Visual-Spatial learning style, that teaches ex offenders correct interview etiquette to results in successful interviews. The aim of the Unlawful Economy is to build confidence in ex offenders, and to create recognition of this by employers accredited to the scheme.
www.theunlawfuleconomy.infowww.phd-ldn.com
A project examining how urban buildings create a civic realm and framework in which society’s everyday lives are played out. Through my research in phenomenology and the anthropology of architecture, I began to see buildings as the backdrop to everyday community life. But what about the buildings that lay empty - un-let and un-finished - because of the current economic difficulties? My answer to the latter was a projection art event that I created on the streets of Limerick, Ireland, in which images inspired by the positive cultural changes brought about my recession were projected onto the external facades of the un-let buildings on the streets. The aim of this was to encourage the community to re-imagine their space, place and this recession in a positive way.
Ravindra Foolheea
How can digital media help communicate social skills to ex offenders to help enhance their social and employment opportunities?
Empowerment
Empowerment
How can we attach meaning to our buildings to help us understand where we are culturally? – projecting positive change onto the streets during recession
Gillian Snowdon
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Urban Dreamers is a game of exploration of the urban space, which consists of exercises that lead the gamers through playful walks around their city. It aims at encouraging young women to be more physically active using an alternative way than sports, that being to have playful journeys within the urban realm. The exercises are designed to be applied to any urban space, not one particular city. When you follow those exercises you come across landmarks, which are not the known landmarks of a city. You get to see your city in a new perspective, allowing absurd & surreal things to occur.
My personal journey attempts to describe a design process of Kinesthesia study- the relation of ones own body to the minds they occupy, navigate and interact with. When a viewer encounters my work, I hope to stimulate the recognition of a new path, to re-approach the viewers’ acknowledgement of something as simple as the way that human movement is inspired by the past, to break the circumstances and have a healthy body and by using fashion to bring the awareness of the posture again. I strive to accomplish this while using kinesthesia motion methods which communicate sustainability.
Winnie Chen
How can clothing design help improve posture and contribute to overall well-being?
Empowerment
Empowerment
How can a game of exploration of the urban space encourage young women to be more physically active?
Sarah Chehab
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Communication is one of the most powerful tools known by human beings. People see how important is to put their forces together for achieving the best result by going through this process.This project is the process of communication improvement in the environment where a group of people has the same task to complete. People are different and it gives the variety of options, but to apply the idea for one individual is very complicated, this project shows the importance of seeing problems and issues from different perspectives. Design Thinking DNA is designed to be tool, which leads to understanding of a need to communicate, be more open for communication using visual examples.
My proposal revolves around the creation of simple, renewable building materials from local recycling in developing countries, where often there is a shortage of skilled labour and adequate family housing.The end product has to be within the frame of reference of the consumers in that country and not a straight forward translation of a European idea. The fact that it is recycled becomes secondary to its new use; an inexpensive building material that can create housing people will be proud to call home.
How can design thinking improve team communication in business environment where a group of people have same task?
Inga Vilkisiute
“One man’s rubbish…” How can we create accessible housing using recycled materials?
Alex Bradshaw
Empowerment
Empowerment16
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A visually impaired woman takes a home pregnancy test, but needs another person to read the result. Her privacy is lost - a positive test might not be the result that all women want. Redesigned tests that aim for inclusion would make better use of tactile information, sound and contrast. There can be no one easy-fit solution to this problem but a series of processes, amendments to existing designs, new procedures and access to further information for disabled parents. Could a new approach disrupt what we have come to expect of mainstream design altogether?
My main interest is in the world of top end luxury and the project has researched diverse haute disciplines like haute couture and haute cuisine in an attempt to discover the connections between them and determine if there exists a common DNA that manages to transform the ordinary into extraordinary. In my opinion the definition of what haute is makes possible to understand its raison d’être and to have a discriminating understanding of what the DNA of haute is makes possible to define how it can be taught and such became the question of the project.
How can a home pregnancy test be made more inclusive, so that visually impaired women can take the test on her own and get the results in private?
Sally Esse
How can the essence of haute be taught?
Laura Navadijos Peral
Empowerment
Empowerment
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Children’s thinking is not merely some embryonic and simple form of adults’ thinking but has distinctive characteristics of its own. With time, a natural disconnection between the adult and child minds could prevent bold ideas and wild, limitless creativity. Under supervised conditions and using similar visual symbols, children were encouraged to tell stories freely, and the resulting stories were compiled on a book called ‘Tiger Sun’. The very simple system designed for this experiment could be reproduced by creative professionals to assist on those complex tasks were a fresh approach and asymmetrical ways of thought are necessary.
My project has led me to devise and iterate a successful methodology for empowering people to engage with their creativity.I have achieved this by holding creative workshops with the general public on Brighton Beach, by organising Creative Arts Brighton, which has evolved to become a self-sustained creative group with over 90 members and through one on one creative mentoring sessions.
How can the process of storytelling and visual metaphor by children unlock dormant imagination energy in creatives?
Oscar Spigolon
How can people be empowered to engage with their creativity?
Jen Ison
Empowerment
Empowerment51
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Empowerment
How can we leave a meaningful legacy?This project is about whether a legacy can be left, however, not a typical modern consumer-orientated legacy of money,possessions or property but a legacy that you can leave for your family and friends, as well as for future generations.
How can you leave a meaningful legacy ?
Nic Burrill
Turn on the lights. Unveil hidden issues and opportunities.One of the core ideas behind SpontLab is that organisational knowledge and wisdom usually hides beneath the surface, invisible to many. Therefore, special tools are needed to actually making it present for all. However, conventional methods fail to do so, mainly because they trigger automated and socially desirable answers. That’s why SpontLab provides unstructured tactics to avoid conscious control and reveal the hidden treasures everybody in an organisation holds. A platform that might be described as a project that trigger projects.
How can Spontaneity be used as a tool to uncover potential within organizations?
Consuelo Yavar Larrain
Empowerment39
57
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This project attempts to discover approaches to give as much as attention to Cyrillic fonts which are equally used in Serbian alphabet as mostly used Latin ones. Through design of Estuary, contemporary typeface and its promotion, research led the project towards creation of Typodrome , typographic biennale and its hosting website, as a knowledge base. In their final form, Typodrome should reveal possibilities to create links and dialogues among people in creative industries, especially in type design field. This exchange should bring various changes and hopefully promote this field of design and newly produced and modern Cyrillic typefaces in Serbia.
How can design help promote contemporary Cyrillic typefaces in Serbia and enhance their creation and use?
Vladica Stanojevic
Revival44
The object of this project is to challenge Korean visual merchandising and bring it out of its comfort zone. The younger generation in Korea is losing their traditional culture and sense of national identity. There is a real opportunity to exploit the relationship between historical and modern Korea in Visual Merchandising. London offers many examples of co-existence of traditional and postmodern/multinational cultures, which is the motivation for this project. My vision therefore is to create visual merchandising formulae for them that promote pride and connectivity as the leading Korean brands. The Korean myths and folklore would be the central theme of my creation and they would be modified to add modern and historical for different industries and represent an identity of Korea.
How can the elements from Korean mythologies and folk tales be involved in visual merchandising in Korea?
Eun-Hee Jeon
Revival55
21
This project aims to reintroduce the ancient Hakka values to the younger Chinese generation who were born in the UK. I hope to establish a platform for the young Hakka generation to share their ancient culture and learn how the Hakka heritage in terms of language, architecture, fashion and music in order to bridge the past and present to create a better future. I also wish to use this unique opportunity to promote cultural diversity by setting up the first online space which brings together a wide range of audience who share an interest in the Hakka culture.
Folklore Object is a M.A project aims to designed to investigate the expressive potential of traditional Thai craft skills to a Global market. Focusing on Thai local knowledge through “ weaving” to create modern contemporary object and create awareness of value by “ the power of hands” . The concept of “ mats” attempts to demonstrate the exclusivity of Thai pattern through “ weaving”, also used new the unconventional of material in this instance conveys the” innovation” . What is more, these are capable of presenting divers of form , function and aesthetic expression through manipulation by hands. People sitting, lying down can interact with patterns, colors, textures and forms. This is physical connection with object. I intend this physical communication with the object to have an impact on user.
How can I re-present ancient Hakka values, giving worth, importance and appeal in modern society amongst the young Hakka generation in the UK?
Qiru He
How can traditional Thai craft skills be conveyed to a global market in a way that enables its integral value to be recognized?
Niwat Aunprueng
Revival
Revival33
30
22
‘Not only diamonds should be forever’ project is a holistic design strategy to enhance values as ethics and respect in the Brazilian jewellery market. The aim of this study is to question the established procedures in the Brazilian jewellery industry, to bring awareness to the Brazilian consumer and help to better develop the country, protecting our environment and strengthening our society. It is based on two steps: rethink the Brazilian jewellery production chain and how to introduce this new concept in the Brazilian market.
Traditional Russian lace is a genuine national art form, which survived several centuries and managed to keep its originality represented by its patterns. As many ancient and traditional crafts, it can disappear with time and together with it we can lose its patterns. The aim if the project is to explore and reinterpret the use of traditional Russian lace and its patters in order to make it more functional for the modern world while respecting traditional characteristic of this ancient craft. My intention is to integrate and sustain the lace into contemporary product design.
[email protected]://www.annapisareva.co.uk/
How can the production of Brazilian Jewellery implement a sustainable agenda?
Thais Cruz
Anna Pisareva
How can integration of traditional Russian lace into contemporary design of interior environment revive local craftsmanship for Generation Y?
Revival
Revival59
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23
According to the research from the R.N.I.B (Royal National Institute of Blind people) informs that blind and partially sighted people, along with many of the general population, have a lot of difficulty when even finding products in the market, reading packs, as well as using them. This fact demonstrates that clearly, effective methods of feeding directive, easy marketing approach towards customers in order to gain successful ‘brand recognition’. What I would like to propose is that visual effects are not the only methods, but also by introducing multi-sensory zone can enhance the potential of more directive, effective marketing solutions
How can the experience and purchase of consumable products and brands be improved by creating multi-sensory zones for the visually impaired?
Won-Kee Choi
Information transfer12
My journey through out this year began with a personal wish of mine to create using my hands.I took courses in ceramics and I’ve re-discovered my culture, studied the history, food and inherited pottery, and then went from wanting to design a “Lebanese bowl” to saving pottery in my country. After hearing about ceramic departments closing down in London, I’ve re-located my mission to UK and expanded from ceramics only to handcraft in general. Now I aim to find balance between hand creation and machine making through educating the young generations about their natural abilities before they build techno-extensions.
How can the future generation be inspired to build a relationship and preserve skills with the handmade?
Reem Ismail
Revival13
24
WikiBrand.org taps into the collective intelligence of consumers, creating a platform for consumers to pose questions to brands.Brands are able to respond on this site. This serves to open up their processes, shift how they are perceived and give them a valuable insight into their customers. WikiBrand enables companies to evolve quickly and easily, helping them become more relevant in the marketplace and increase their profits. WikiBrand was developed to help brands and consumers but also to increase trustworthiness, transparency and corporate responsibility and integrity in society.
How can an independent website enable brands to be more transparent by communicating the integrity of processes to consumers?
Marie Clarke
Information transfer20
[email protected]://www.agraves.com/TIM
Through considering the evocation of emotional responses, this study aims to uncover textiles’ as a branding tool and its potential to create long-term relationships between consumers and brands. The purpose is to investigate textiles’ (sometimes very subtle) qualities and how those properties can be applied to reflect a brand’s essence, philosophy and/or product. In the era of digital transformation, textile medium and platform innovations are crucial resources for multisensory media practices with higher user engagement. If a brand were a textile which textile would it be?
How can textiles connect users to (brand)?
April Renee Graves
Information transfer18
25
My question is inspired by the current status of cycling as the future of intercity transportation around the world. It bridges the relationship between cycling as a means of transport and the nature of the urban infrastructure. In London for instance, bicycle lanes around most areas are juxtaposed on bus lanes, carriageways and pedestrian crossing points - thus creating a state of urban navigational chaos worth looking into and developing an alternative solution for. People-Centric Transport is a wayfinding scheme, a subset of an integrated transportation program that embraces the shift towards a greener way of transport and respects everyone on the road.
How can wayfinding systems help create safer and more accessible environments for cyclists?
George Sidaoui
Information transfer45
UK firstly propose the concept of creative industry, which can provide valuable revelation and reference on the development of china creative industry. China is the most rapidly developing country which could be the future market towards UK creative industry. At present, the creative industries in two countries are lack of knowledge exchange. My project is aim to find a way of communication. Artgap is a platform of cooperation and communication for creative people, organizations and companies in UK and China. So far, Artgap has gone into partnership with D&Ad and other corporations, and going to start issue 2 according to the feedback.
How can we achieve greater cultural exchange between UK and China in the creative industry?
Hao Qu
Information transfer10
26
The project is an interpretation of Characteristic, qualities of Chinese liquor. This project aims at establishing a whole authentic sensorial perception for Chinese liquor, which including our three sensorial experiences (visual, auditory and tactile) as representatives to sense of taste and sense of smell. By doing so, Chinese liquor can be cognitively processed faster by those who are unfamiliar with it. Aroma, taste and texture are three main elements for people to recognize the characteristics of liquor and define them as the identity of the given spirit. This sensory experience is undoubtedly effective and intuitive driver for liquor interpretation.
How can the identity of Chinese liquor be represented by sensorial experiences?
Jingxuan Zhang
Information transfer8
[email protected]@timetelescope.com
I am a collector of objects. Each object teaches me a lesson about the person I am and the world I inhabit. Objects are increasingly being consumed and destroyed without proper interrogationI fear that emerging generations will lose the ability to interrogate the world physically and sensually, Without a story / documented past, an objects an empty vessel, a book that cannot be read. By bestowing the object with “story”, its “lesson” and true value can be illuminated, enhancing its instrumental ability to enlighten and educate.My Project is the translator for that unreadable book.
How can an object’s story enhance its instrumental ability to educate kinaesthetically?
Gary Pyper
Information transfer28
27
[email protected]://fooding.carbonmade.com/
Although nutrition in essence means survival it is so much more than that for us. Since the dawn of humanity we have been struggling to secure food resources and this struggle has defined our evolution as a species. Although in much of the western world the problem of adequate food supplies has been solved (and thus the problem of survival) food is still a centre-point of our lives just because it is one of the most pleasurable experiences known to man. The initial aim of my project was to establish how humans enjoy food and how flavor perception can be enhanced or deteriorated by various chemosensory and cognitive information that are not directly related to taste.
How can food be used to express art and emotions in creating an experience?
Sarah Al-Abdulkareem
Food revolution19
Fisso is a Los Angeles based collective that comes together to reconsider the dining room table. When local restaurants are closed, my aim is to provide healthy food in non-traditional and experimental settings. This new environment can allow the community to engage with one another and maintain a healthier eating regime. The project is comprised of a series of late night dining events that has 3 cycles: store bought ingredients to complete the menu, redistributing surplus food from a renowned local cafe, and organising a food drive to collect perishables from the local’s homes to create the dishes to help eliminate food waste.
Camme Hatchett
Food revolution1
How can creating a late night din-ing experience enable and influ-ence a Los Angeles communi-ty to maintain healthier eating hab-its?
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The prevailing aim behind the project centers on the reinvention of ice cream, creating new levels of action, reaction, and interaction above and beyond the original premise through art. I was born to a family of artisans and ice cream makers. Helping keep this vital tradition alive, has installed in me an undimmed faith in the restorative power of pure, fresh boutique ice cream. The I Scream Factory collective was formed earlier this year and is showing a potential to re-establish ice cream through art and to challenge the individual with a subversive revolution, that help society’s growth towards utopia rather than decline into dystopia.
How can the fusion of ice cream and art re-establish the cool of ice cream for acynical audience who are engaged with dystopian narratives?
Alexandra Plesner
Food revolution38
Thai food is well-known for hot and delicious taste, but how many people would know the benefits and properties of the food. Most Thai food use herbs as cooking ingredients which are helpful for preventing and relieving illness and pain. How can Thai food consumers become aware and understand the properties of Thai herbs, and realize that not only the good taste of Thai food, but also its healthy benefits that are extraordinary. The main goal of providing knowledge and information regarding properties of herbs in Thai food that based on the communication model between food and human by combining the theory of five senses.
How can consumers become informed about the health enhancing properties of the use of herbs in Thai recipes?
Veerapol Suwankarjank
Food revolution60
29
The aim of the Multea Culture project is to innovate traditional promotion Chinese tea culture, which provides a new perspective and educates specific target audiences.Chinese tea can be offered in many British afternoon tea stores such as Fortnum & Mason and Sketch; however, many British people drink on their own.Although this cultural misunderstanding can be found frequently, most British tea drinkers would still like to understand authentic Chinese tea culture.Therefore, the motivation of this project is to communicate Chinese tea culture to British tea lovers.
How can Chinese tea culture be involved in cultural exchange in Britain?
Yuzhou Liu
Food revolution50
My project aims to explore the never-ending cycle of product longing and coveting - starting with the initial product desire, the longing for and eventual consumer consumption by product purchase. Once this is achieved the cycle starts over again; our appetite can never be satiated. Focusing on the role of escapism, hope and fantasy the concept is further explored via a perpetual artefact that is as elusive as the hopes and dreams of the consumers.
How are lifestyle consumers being driven to spend their discretionary income?
Lorraine Brennan
Heart strings61
30
My project addresses a fundamental question of life: how do we approach death and how can we give the abstract thought of loss a tangible body. The idea is to create an individually designed object that provides an interior for thoughts concerning our life and our loved ones: a life object. A life object is a collector of emotions, thoughts and objects we think to be essential to our lives. Things, which are too precious to just let go or even be unspoken of because of death.
How can a tangible device help one to leave in peace and bid farewell?
Laura Gonthier
Heart strings47
If positive surprise is applied appropriately to product design, its user may have a longer-lasting and pleasing memory of the product more than esthetics or functionality. In order to test this concept, a lamp shade was made out of rice. This is because surprise would be most effective if it was applied to everyday products. Secondly, using food such as rice for the material of the product will bring about the emotion of surprise. The findings can be adopted by electronic product industry such as MP3 players and mobile phones where competition is very fierce.
How can using the emotion of positive surprise in product design contribute to its user experience?
Soongul Kwon
Heart strings58
31
How do people appreciate their surroundings in modern world where productivity and competitive advantages have become the central idea of efficiency? When we rush, we skim the surface and fail to make real connections with the world and other people. We have developed an inner psychology of speed, of saving time and maximizing efficiency and, during the process, we forgetting how to look forwards to things, and how to enjoy the different details in life. The project is to transform spaces for people to participate and appreciate the slower living.
How can experience of a commercial space enable people to participate the slower living?
Lisa Nantaterm
Heart strings43
More than 200 perfumes are launched every year and the industry is looking at creating a deeper impact on its consumers. This project is a journey of understanding the impact of tactile surfaces on consumer buying behavior. It asks if the human mind embraces the experiences created by touching different surfaces and deepen the connections to a given object, in this case a perfume. Human Beings are irrational and thus, if the hedonistic properties of the perfume can enthrall the consumers through narratives, it leads to a new set of trends as to how people experience brands.
How can the perfume industry capitalize on enhanced emotional experience for the male consumer through the sense of touch?
Kanika Gupta
Heart strings24
32
Bread is considered to be one of the most common food wastes especially in the urban area. The higher level of disposal reflects the behaviour of urban residents over the food consumption, as we tend to purchase more than what is necessity. My project is aimed to communicate an awareness of how bread wastes can affect our lives, society and the global environment.
Methawee Arunwijitsakun
How can overconsumption of bread be affected in the London audience through visual design?
Self realization46
With this project I set out to investigate the female attitude towards wearing high heels and the industry behind them. In this way I could understand why women adore heels and why they continue to wear them ignoring the obvious discomforts and pain. Is it acceptable that what is on the market today, what is on trend and what is ultimately affordable; is the only high heel we should be wearing?
How can Stylish heels be comfortable?
Emma Heaton
Heart strings54
33
The values we hold, the judgments we pass and the way in which we perceive society are all influenced by capitalism. The reach of capitalism and the effect this has on our judgments and perceptions has been explored through film and street photography. This work aims to enable us to think about the societal norms conceived under capitalism, and question them.This research has stretched four continents: Africa, Latin America, Europe and Asia and interrogated the topic through a series of artefacts culminating in the participatory exhibition ‘realignment’ and the experimental film ‘slant’.
How can street film and photography enable us to question our values and realign our perception of societal norms?
[email protected] [email protected]://realignment.posterous.com/
Kristy Revell
t takes a thousand voices to tell a single story. We use stories to explain our world and our place in it. Mapping Tales Project is a story building process in the form of a game. It enables groups to quickly generate meaningful stories. The DNA of the game is based on the Hero’s Journey, an intuitive storytelling format, with elements of impro theatre and participative decision making processes. The game can be customized to suit a whole range of scenarios from identity building to creation of brand stories and relationship guidance.
How can groups generate stories embodying their identity and expectations through play to understand themselves better?
Tarun Durga
Self realization
Self realization6
29
34
‘Sorsi di Sport’ is a project aimed at making young women more interested in sports through the use of photography.Photography is utilized as an active part of the workout, a way to help distract women from the physical activity part that could be painful or boring at times: women are invitedto take photos while running in order to share a more interesting and enjoyable experience.Different social platforms and a website connected together allow people to get inspiration, stay in touch to each other and help them feel part of a community.
How can photography stimulate the interest of young women in sports, help them find the inspiration to exercise and build communities?
Stefania Curto
‘Shades and Shadows’ is created to become a platform that offers fashion consumer the process in which it takes to understand oneself. Moreover, it provides tools that create awareness of self-expression. It attempts to investigate the way to express oneself by using individual decisions and less interwoven with social conditions. It aims to explore the relationship between personal identity and its representation in fashion. In order to understand a self-representation in fashion, an individual needs to be able to articulate and understand functions of fashion. Therefore, building self-narratives to communicate connection between self and clothes in the world they experience.
Dounglerthai Tatiyawongpaibul
Given clothing as a conveyor of meaning and value, how can an individual constructs and expresses her own personality through fashion?
Self realization
Self realization7
3
35
The way audiences watch Television and engage with other viewers is evolving. Television 2.0 is just around the corner, and as the internet advanced with Web 2.0 technologies, this project looks at the possibilities that similar innovations might have on television from different perspectives including advertising, television promotions and education.My primary artefact, Banterbox, is a social television platform that integrates existing social media networks to deliver an enhanced viewing platform. Banterbox converges social networking, commentary, advertising, television promotions, video playlists and more.
How can watching television be a social experience?
Steve Wheen
At certain point in my life I realized how enormous the human potential is, so I started working obsessively on myself in order to develop mine. There are various ways for a person to do that, so I felt instigated to focus and explore on more unconventional methods in order to achieve qualitative success and interest people easier. I personally have a special connection with the Sun, so I decided to metaphorically represent it as a teacher and dig deeper in order to explore the best ways of translating its “lessons” to anyone who is ready and open to listen.
Maria A. Mineva
How can people develop self-understanding and raise their potential through accepting the metaphor of the astronomical Sun as a teacher?
Self realization
Self realization17
31
36
“The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” - Marcel Proust ‘In Search of Lost time’ (1909)Curiosity is one of the main ingredients to pursue the act of exploration. This case study is challenging the patterned lifestyle people in an urban city follow and aims to establish tools that support the idea of exploration.This is to achieve a long term behavioral change that builds curiosity and in turn facilitates mental well-being.
How can curiosity facilitate mental well-being through disruption of repetitive behavior?
[email protected] www.openpossibility.wordpress.com
Anuja Singhal
Self realization11
The soul of music is interpreted through an improvisational building exercise. This modular design has the ability to create a multitude of forms, and separate spaces. Somewhat like a ‘jam session’, the process of improvisation facilitates unprecedented moments, causing a break in pattern. These slight disruptions lead to unique spatial arrangements.
How can music affect behavior to challenge mundane spaces?
Maya Khoury
Disruption2
37
This project interrogates our relationship with day-today life using Blips. Transient in nature, Blips are momentary experiences, installed in day-to-day environments defined by space, time or both. (e.g. lunch time, commuting, checking mail, train stations). They act as momentary diversions, designed to evoke new patterns of thought by interrupting cognitive autopilot.
[email protected]+44 7895 766 570
Rein Estigoy
How can engaging the urbanite within their day-to-day routine rouse an awareness of themselves, others and their environment?
Disruption56
Finding ways for groups to be more creative is increasingly important to us, as we have to do more with less, and speed and agility become increasingly important to business success. The real problem is that if good ideas don’t surface in the time allotted, bad ones will get through. Today companies and their creative teams must make more effective use of limited time. Complex nature of this field of knowledge has delayed its emergence, but has also possibly offered our generation a chance to witness one of the greatest achievements in the history of human knowledge, realizing capabilities and limitations of the very source of every single thing we imagined and then made it happen, our creativity.
How to optimize collaborative creative process?
Ehsan Alighanbari
Disruption32
38
Thai films have been long labeled for their bad plot, poor scripts and terrible production especially by the educated, urban Thai audience. However, they often indicate the value of Thai films by the ‘entertainment’ value whereas filmmakers’ vision and creation does not seem to be considered.Behind The Screen is a creative platform highlighting on the value of filmmakers’ vision. The project’s objective is to investigate and create an interactive device that allows Thai audiences to heighten their perception and relationship with Thai films. Moreover it is aimed to encourage Thai audiences to be involved in the critical thinking process in order to understand the intellectual and subjective decision of filmmakers, transforming their cinematic experience.
How can interactive design, cultivate and transform cinematic experience of Thai films to captivate Thai audiences?
www.sakilabanyen.com
Sakila Banyen
Disruption27
In response to the all-pervading Digital Revolution, libraries are trying to recapture the public imagination. Whilst recognising reducing the digital divide as essential, they have little space to encourage exchanging knowledge obtained in schools, offices and elsewhere.Providing an interactive learning platform and encouraging a ‘sharing culture’ is a critical focal point for the local library, cutting across social and intellectual divisions and leading to a sense of inclusiveness.I identified four elements - Introducing Music, A ‘Book Buddy’ scheme, Developing the Mobile library and Developing Business Partnerships - that could change current perceptions of the library and encourage more interaction.
How can we transform the local library to a popular destination?
[email protected] http://library2020.co.uk/
Akiko Koga
Disruption22
39
iMorocco Campaign is a mirror of the Authentic Morocco. It aims to shed light on different angles of the Moroccan culture and goes beyond the commercial representation. Its strategy is to implement unfamiliar activities within routine environment and thus, triggering curiosity amongst the audience. Any interaction with these activities is a direct link to the Moroccan culture, allowing them to discover it on a different basis. The artefacts are only an intermediation to a bigger information forum which is the website. The concept of the project is to bring Morocco to you, where you are: ‘Morocco Goes Global’!
How Can the introduction of a commercial, creative strategy stimulate tourist’s perceptions of authentic Morocco?
Kenza Dahak
Disruption63
Graphic photography is a concept which is based on using digital process to permeate the photographer’s self-consciousness into their works: to combine both the portrait of reality and the freedom of imagination, without limitation of time and space.What graphic arts emphasize on the process is that the images are deconstructed and reconstructed by logic composition, before being taken or after photo-retouching. The images will present a meaning or symbol which photographers want to express and the scene would still be recognized by its original details without being over-abstract.
How will “Graphic Photography” visualize your London 2012?
[email protected]/photos/spothuang/
Wei-Feng Huang
Disruption15
40
How can interactive design propel market value in the West Indies?
Marvin Aristotle
Disruption34
The project aims to introduce the Cypriot jewellery market to pieces that embody sentimental value, religious beliefs, and even identity beyond adornment, trends or material value.The intention is to fill in the gap between trend and personal/cultural identity of the piece with the wearer. By providing the wearer with an alternative choice of keeping sacred pieces/beliefs without using them as objects to complete an outfit, I seek to challenge the issue of jewellery being more than just an accessory.
How can I introduce the Cypriot jewellery market to pieces that serve a purpose beyond adornment?
[email protected]@csm.arts.ac.uk
Myrto Kitromilidou
Disruption35
41
Art is the merchandise of the XXI century and as such it is, in some cases, mass produce. Artists such as Damien Hirst or Murakami Takeshi have become ‘factories of contemporary art’. They act as brands to their work, although they don’t produce it, but everything with their name on it automatically has a high economic value.Decoding the criteria for artistic value prevailing in the art market we come up with a toolkit and a recipe to ‘produce artists’ as a product themselves. Artists who create what collectors want and whose work fits the galleries needs and the art market trends. The law of supply and demand applied to culture and the ironic consequences. We’ve become an artificial culture, so what if we make culture artificial?
How can i decode the system of the contemporary art market and come up with a recipe for comercial success?
Paula Rebuelta García
Decoding40
I’m the perfect target audience for an art gallery: money, walls, appetite for art. But I’ve never bought a piece of art. The whole process of buying art scares and mystifies me, and I’m not alone.My aim has been to design a concept to give people who in theory are prime candidates to be art buyers easier access to art, in the emotional, physical as well as financial sense. An art-library is a cross between a public library and Lovefilm: you pay a small monthly subscription and take home a real piece of art to hang above your sofa or in the dining room.
How can I help bring down barriers to enjoying art by designing a profitable business that rents artworks to individuals?
[email protected]://natasjagiezen.org
Natasja Giezen
Disruption5
42
Enduring glass through figurative old age and cast discourse
Though experimental in nature, the research is grounded in documenting figurative detail in aging bodies, interrogating glass properties and discriminating casting processes to bare relationships. Within literal terms, the enduring capacity derives from studying a matured physical state, mouldmaking and personal dialogue. Figuratively however, the cast application process studies a conflict within the running dialogue and designates this, cast discourse. The work explores this discord through analogies attributed to glass and the elderly human form. Filmed with lighting levels that contributed to illustrating residual relationships; the research encompasses studio work within the last year.
Vladimir Matlis
Decoding48
Development Muse combines physical samples and a virtual environment to faciliate high-end NY-based fashion designers to innovate sample development. Rooted in visual culture research, this hybrid service delivers a bespoke tangible toolkit and a tandem online application, offering a sophisticated selection of materials and suppliers. Through the support of the University College London’s Innovation Central Bursary and a University of London residency at the Centre for Creative Collaboration, founder and fashion designer Elizabeth Sawyer has grown her own creative process in to a pioneering trend forecasting concept with significant industry validation and market potential.
How can app technology and visual culture answer the needs of high-end NY-based fashion designers to innovate and execute market relevant sample development?
Elizabeth Sawyer
Decoding41
43
The project proposes to re-dimension the bags of today’s professional womenfolk in keeping with their body dynamics. Women who have to commute under strenuous conditions everyday for hours resulting in flexion and distortion of the spine are exposed to irreversible damage to the spine. The project also investigates the ergonomic quotient of the trendiest fashion bags. The bifocal aim of the project is to create awareness about healthier ways of donning your bags and proposing a product that has been designed keeping in mind the dynamics of the female body (aided by 3D body scans), needs of the target audience and her trend conscious aspirations.
How can the body inform the use of ergonomics in the design process for bags carrying the everyday essentials?
Priyanka Sharma
Decoding49
This project concentrates on generating new forms from shapes that we encounter every day, through experimentation, wonder and fun. With a bit of imagination and unforced thinking we can create wonderful objects that will amuse and inspire us in our day-to-day life. Using simple techniques and following the theory “form is equal to function”, a useful product is created that is both functional and aesthetically pleasing. A collaboration of art and design to create a new theme called “Practical Art”, a shelving unit. A bookshelf that will make you wonder and open your mind.“Form comes from wonder”- Louis Kahn
How far can wonder generate a functional product?
[email protected]://nastya.magix.net/website
Anastasia Zasenkova
Decoding62
44
Chinese Radical Recognition is a new methodology that help native english speakers recognize Chinese Character easily and quickly. This project uses the specific features of pictography in the Chinese characters which are unique compared to the other language fonts. This will help people remember the key radicals that occurs in over 80% chinese characters, which once identified can be associated to the extended meaning of other characters that completes a radical.
tcwwzy@hotmail.comwww.annzhang.netwww.chinesecharacterrecognition.com
Yin Zhang
How can a simplified linguistic methodology, aid and expedite the learning of commonly used Chinese characters for native English speakers?
Decoding42
This project started from questioning: why can’t a closed door offering option that could communicate?Hence the current artefact has been developed: a door with a customisable space, an emotional platform, connecting the user to the outside world. With various medium supporting the platform, depending on the individual’s preference and the potential of shown by future research development, the door provokes the curiosity of the people from the outside world, inviting them to investigate the platform. It marks individuality, provokes social interaction and entertains both sides; while communicating. Furthermore it supports verbal communication, by stimulating conversation.
How can a closed door turn into an emotional platform, being a portal to the user’s inner world?
[email protected]@hotmail.comz
Shuaini Zhang
Decoding52
45
My objective was to explore the relationship between the real world and virtual landscapes within a digital game, and discover if playful interaction with mobile digital media can offer a curational layer that helps users engage with their civic spaces? My latest artefact explores the possibilities of location-triggered story-telling, where new chapters of a fictional narrative unlock as the reader moves through specific locations.
How can the public realm trigger and enhance user-engagement within a mobile digital game?
Marianne Westergaard
Decoding25
46
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special thanks to:Genesis FoundationOne Fanthom DownThe CindersMFC Chicken
La Bête
notes
Design:Thais Cruz
Consuelo Yavar LarrainVladica Stanojevic
Printing:
