PRESS KITJANUARY 2014

WELCOME TO SO SPA

Sofitel’s unique So SPA conceptis the ultimate spa experiencefor total wellbeing of the bodyand mind, harmoniouslycombining rejuvenating worldtraditions with therapies andtreatments using the latest inFrench cosmetology.

So SPA is the perfect example of SofitelLuxury Hotel’s artful blending of Frenchart de vivre with the best of localcultural refinement, at prestigiousaddresses around the world.

Featured at more than 28 Sofiteladdresses around the world, withmultiple new locations underway, SoSPA is an oasis dedicated to tranquillity,a haven where guests come toa haven where guests come toreplenish and refresh..

28Sofitel addresses

More than An oasis dedicated to tranquillity

January 20142 WWW.SOFITEL.COM

WELCOME TO SO SPA 2

CONTENTS

THE SO SPA TOUCH 4

AN UNPARALLELED DEDICATION TO WELL-BEING 6

MARISA BERENSON, SO SPA MUSE 8

COLLABORATING WITH THE WORLD’S MOST PRESTIGIOUS BRANDS 11

ALL AROUND THE WORLD…. 12

CONTACTS 13

January 2014 3WWW.SOFITEL.COM

THE SO SPA TOUCH

A GOURMET MENU OF WELLBEING

So SPA treatments are presented like the menu ofa French gourmet restaurant, drawing on the

A DISTINCT APPROACH TO PERSONALIZEDLUXURY

Sofitel brings its celebrated personalized luxurya French gourmet restaurant, drawing on theFrench gastronomic expertise that Sofitel isrenowned for. Guests can choose from an “a lacarte selection”:

30-minute ‘starters’ for busy city dwellers seekingrespite from a busy day, or hour-long ‘maincourses’ and ‘desserts,’ which include bodymassages, facials, hot stone treatments, and otherworldwide or local traditional massages thatnourish the body and soul.

Sofitel designed the original menu concept tobring a touch of fantasy and an air of creativity tothe typical spa list of treatments. Seeing similaritiesbetween spa vocabulary and that of a restaurant,Sofitel’s spa experts decided to offer beauty“recipes” to guests, breaking the traditional spacodes and offering a personalized, creativeexperience.

Sofitel brings its celebrated personalized luxuryapproach to So SPA, offering guests the finestexperience. Sofitel teams propose treatments tocomplement guests’ plans for the day, or for theremainder of their stay. Business traveller looking tounwind? A couple taking a voyage à deux andlooking for some relaxing treatments? Anindividual looking to energize? Whatever theguest’s plans, So SPA is there.

Another So SPA feature, guests’ treatments areplanned according to “spa time”, or the amountof time the guest has available. From shorter“starters” to longer “main course” or “dessert”treatments, each guest can benefit from luxuriousSo SPA options, no matter how much or how littletime they have available.

So SPA also uniquely presents a “spa butler” ateach of its locations. On hand to ensurepersonalized and luxurious service throughout, thespa butler receives each guest and completes acheck-in to evaluate his or her individual needs.Based on the information derived during theBased on the information derived during thecheck-in, the spa butler tailors the guest’sexperience with particulars including exclusivelycomposed So SPA music to fit the mood andtreatment, in-room aromatherapy oils and scents,to the room temperature and post-treatmentteas, guiding guests the whole way in their spajourney.

4 January 2014WWW.SOFITEL.COM

AN UNPARALLELED DEDICATION TOWELL-BEING

EXCLUSIVE SPACES FOR WELLBEINGEXCLUSIVE SPACES FOR WELLBEING

Meeting and socializing is centralto the So SPA experience, withspa-goers gathering pre- or post-treatment at communal spacessuch as socializing patios, indoorand outdoor relaxation lounges,discovery cosmetic bars, nail andfoot lounges, MyBed Spas,hammams and more. For thoselooking to achieve inner zen, thesesocial areas are complementedby deep relaxation rooms, whichexude an atmosphere of calmand tranquillity

SO SPA SIGNATURE TREATMENTS

So SPA has designed two of its ownsignature treatments, the SoExhilarating body massage andExhilarating body massage andthe So Rejuvenating facial. Thesetreatments have been speciallycrafted with music and fragrances,and combined with a post-treatment tea service in thesoothing surroundings of therelaxation lounge to enhance theexperience for optimal comfortand perfect relaxation.

January 2014 WWW.SOFITEL.COM 5

AN UNPARALLELED DEDICATION TO WELL-BEING

HARMONIOUSLY COMBINING FRENCH ELEGANCE AND LOCAL TRADITION

So SPA offers the ultimate French spa experience, blended with local well-beingtraditions.

For example So SPA Montevideo offers the perfect fusionof the most beautiful Latin America ancestral traditionswith the inspiration, elegance and refinement of Frenchsavoir-faire. Treatments developed specially forMontevideo include the starter Energizing AmethystTradition (exfoliation and hydration with amethystcream, featuring a neurosensory massage), main courseMate Tradition Pachamama Inspiration (a stimulation ofthe senses with lemon verbena and linden oil, finishingwith a facial and body massage with yerba cream andUruguayan mates), and dessert 1921 Ceremony Ritual (arelaxing foot massage in a wooden bowl, a bodyexfoliation with grape seeds and a hydration, featuringa bio-repairing facial mask).

So SPA Mauritius works with theprestigious brand THÉMAÉ. The THÉMAÉname signifies in Japanese "teaceremony'' and reveals a wealth ofsensations and pleasure, of mysteriesand revelation of the four teas, as teais a source of inspiration that createsdelicate, refined beauty. Exclusivetreatments include So MauritiusSignatures the 4 Teas Ceremony (anall-over treatment combining bodymassage with a hydrating facialtreatment), and Original “Bois Chéri”(an intensive anti-aging facialtreatment incorporating tea from BoisChéri local teal plantation) or thenatural lifting treatment by CélineClaret Coquet.

At So SPA Cartagena, guests explore anew kind of spa experience with awide range of surprisingly poetictreatments. Exclusive treatments at thistreatments. Exclusive treatments at thisSo SPA include the starter ColombianWhite Gold Scrub Experience (usingthe Manaure therapeutic salts,indulging skin with coconut milk andlemongrass essential oils), main dishDivine Warm Herbs Ritual (an exclusiveface and body massage with warmherbal sachet pads to deeply relax thesenses and unblock energy), anddessert Hot Chocolate or ColombianCoffee Body Wrap Massage(chocolate for a sensorial happyexperience or coffee for an energizingand reinvigorating treatment tonourish, moisturize and hydrate theskin).

6 January 2014WWW.SOFITEL.COM

So SPA offers the

January 2014 7WWW.SOFITEL.COM

So SPA offers the ultimate French spa experience, blended with local well-being traditions.

Sofitel Legend Old Cataract Aswan - Egypt

MARISA BERENSON, SO SPA MUSE

So SPA partners with actress and model Marisa Berenson, the So SPA muse.Enhancing So SPA’s philosophy of wellbeing with her natural and holistic approachto beauty, Marisa has created a range of cosmetics and beauty treatmentsexclusively for Sofitel inspired by her own personal beauty rituals.exclusively for Sofitel inspired by her own personal beauty rituals.

Nicknamed the "it girl" of the 70s by Yves Saint Laurent,the former model and actress is a natural ambassadorfor So SPA. Recognizing the importance of "beautyinside and out", Marisa Berenson is committed to alifestyle combining meditation, yoga, healthy eatingand natural beauty rituals, making her the perfectcandidate for this role.

A SO SPA COLLABORATION

With a passion for beauty and wellness, Marisadeveloped a new range of products exclusively forSofitel. Marisa’s Natural Luxury Cosmetics are based onher signature ‘Fabulous Oil’, an oil based on the barbaryfig, a cactus flower which blooms just once per year,also known as prickly pear. The oil’s hydrating,protective and regenerative properties make it anexcellent natural anti-ageing product. Rich in anti-oxidants, flavonoids and major oligoelements (selenium,zinc, copper, magnesium, calcium), it slows cell ageingzinc, copper, magnesium, calcium), it slows cell ageingand stimulates renewal, reducing wrinkle depth, saggingand bags under the eyes. The 100% natural, siliconeand paraben free products include three serums for thehair, six for the face and six for the body and are sold ingold plated bottles.

Marisa’s signature treatment, ‘Soin Sublime’ is based on‘Fabulous Oil’ and is available at several So SPAs inMorocco, Marseilles, Dubai, London and more.

8 January 2014WWW.SOFITEL.COM

“Fabulous Oil”

MARISA BERENSON, SO SPA MUSE

January 2014 WWW.SOFITEL.COM 9

January 201410 WWW.SOFITEL.COM

Sofitel So Mauritius - Bel Ombre - Mauritius

COLLABORATING WITH THE WORLD’S MOST PRESTIGIOUS BRANDS

So SPA represents an experience where different therapies from around theworld meet French expertise in cosmetology through working with some of the

Sofitel has selected a portfolio of the world’smost sophisticated French beauty expertbrands, depending on each So SPA’sindividual needs and opportunities aroundthe globe. For example, So SPA Montevideoand Colombia work with Sisley Paris, and SoSPA Mauritius with THÉMAÉ. Elsewhere in theworld So SPA works with Carita in Europe andBrazil, Cinq Mondes in Europe, Africa & IndianOcean, Brazil and Thailand, Clarins inMorocco and Vietnam, Gemology inMorocco and India, and L’Occitane in China,Thailand and Cambodia

world meet French expertise in cosmetology through working with some of themost prestigious brands.

January 2014 11WWW.SOFITEL.COM

Sofitel So Bangkok - Thailand

ALL AROUND THE WORLD….

IN AMERICASIN AMERICASSo SPA at Sofitel Guaruja Jequitimar, BrazilSo SPA at Sofitel Legend Cartagena Santa Clara, ColombiaSo SPA at Sofitel Montevideo Carrasco, Uruguay

IN EUROPE…So SPA at Sofitel London St James, UKSo SPA at Sofitel Marseille Vieux Port, FranceSo SPA at Sofitel Munich Bayerpost , GermanySo SPA at Sofitel Legend The Grand Amsterdam, The NetherlandsSo SPA at Sofitel Vienna Stephansdom, Austria

IN AFRICA & MIDDLE EAST…So SPA at Sofitel Ashgabat Oguzkent, TurkmenistanSo SPA at Sofitel Rabat Jardin des Roses, MoroccoSo SPA at Sofitel Casablanca Tour Blanche, MoroccoSo SPA at Sofitel Marrakech Lounge & Spa, MoroccoSo SPA at Sofitel Essaouira Mogador Golf & Spa, MoroccoSo SPA at Sofitel Impérial, Mauritius So SPA at Sofitel So Mauritius Bel Ombre, MauritiusSo SPA at Sofitel El Gezirah Cairo, EgyptSo SPA at Sofitel Legend Old Cataract Aswan, EgyptSo SPA at Sofitel Abu Dhabi Corniche, United Arab Emirates

12 January 2014WWW.SOFITEL.COM

So SPA at Sofitel Abu Dhabi Corniche, United Arab EmiratesSo SPA at Sofitel The Palm, Dubai, United Arab Emirates

IN ASIA PACIFIC…So SPA at Sofitel Auckland, New ZealandSo SPA at Sofitel Macau at Ponte 16, ChinaSo SPA at Sofitel Guangzhou Sunrich, ChinaSo SPA at Sofitel Phnom Penh Phokeethra, CambodiaSo SPA at Sofitel Angkor Phokeethra, CambodiaSo SPA at Sofitel Mumbai, IndiaSo SPA at Sofitel So Bangkok, ThailandSo SPA at Sofitel Krabi Phokeethra Golf & Spa Resort, Thailand

WWW.SOFITEL.COM