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The importance of designLecture 6.2

University of Alberta

ALES 204

Nancy Bray

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Housekeeping

Assignment #1 results

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Describe the role that culture, self-perception and language play in communication

Define communication

Informative Persuasive

Rhetorical Purpose

Intrapersonal Interpersonal Small Groups Public Mass Communication

Context

Oral Written Visual Online

Channel

Analyze a communicative situationPlan an approach

Identify strengths and weakness of your approach

Course Map

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Lecture Outline

1.Why does visual design matter?

2.What is visual rhetoric?

3.The C.R.A.P. principles of design

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1. Why does visual design matter?

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The competition is fierce

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178 messages a day

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Improving your visual design:

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Heatmap of most looked at areas on a résuméEmployers spend an average of 6 seconds with a résumé.

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Infographics

Visual design can help your readers understand your message better

David McCandless: The beauty of data visualization

http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html

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2. What is visual rhetoric?

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Beaufort model of writing expertise

Writingprocess

knowledge

Subjectmatter

knowledge

Rhetoricalknowledge

Genreknowledge

Discoursecommunityknowledge

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Visual rhetoric is:

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3. The C.R.A.P. principles of design

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We know when a sentence is ungrammatical

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We also recognize visual dissonance

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C.R.A.P principles

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1. Contrast

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Advice

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2. Repetition

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Advice

Using styles in MS Word 2010: https://www.youtube.com/watch?v=xsFPd7ZEBDo

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3. Alignment

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Advice

Templates in Word 2012: http://office.microsoft.com/en-ca/videos/video-get-started-using-templates-in-word-2010-VA101872756.aspx

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4. Proximity

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Advice

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Take away

Know what visual rhetoric

Know why design matters

Be able to look at an image and identify if it adheres to C.R.A.P principles

Readings: C.R.A.P. principles from Presentation Zen

Design Cheatsheet

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