610,000...610,000 people in the trade area Companies within the trade area include: Tesla Motors,...

610,000 people in the trade area

Companies within the trade area include: Tesla Motors, Logitech, LAM, Pacific Research and Cisco along with streamline access to

Silicon Valley.

1.1 Millionsquare feet of superb space

270,000 cars pass the center daily

5

conceptual rendering

92

82

1

35

61

13

24

92

84

238

82 237

G6

G4

17

8285

G2G5

35

84

1

80

980

880

880

580

580

680

680

880

280

280

280

101

101

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Pacifica

South SanFrancisco

San Bruno

Brisbane

Millbrae

Burlingame

Foster CitySan Mateo

Half Moon Bay

Belmont

San Carlos

Redwood CityEast Plo Alto

Melno Park

Woodside

Palo AltoStanford

Los AltosMountain View

LoyolaCorners

Cupertino

Milpitas

Newark

Union City

Pleasanton

Livermore

Dublin

San Ramon

Danville

Castro Valey

San Leonardo

LafayetteAlbany

Alameda

PiedmontEmeryville

Sausalito

Saratoga

Campbel

Burbank

Daly City

Freemont

Hayward

Berkley

OAKLAND

SAN JOSE

SAN FRANCISCO

SunnyvaleSanta Clara

Bay Streetemeryville

Broadway Plazawalnut Creek

StoneridgeShoPPing Center

45 Min. Drive Time3.8 Million People$115,553 HHI

1 Hour Drive Time5.5 Million People$112,782 HHI

hillSdaleShoPPing Center

Stanford ShoPPing Center

greatmall

valley fair ShoPPing Center

30 Min. Drive Time2.5 Million People$107,556 HHI

San Francisco is Cushman & Wakefield’s ranked top retail cities in the United States.

4th

7

Homes in East Bay cities are seeing dramatic price gains far greater than homes in San Francisco, according to ZipRealty, an online real estate brokerage.

7

Bay area Market

8

Silicon Valley tecH coMpanieS Map

9

conceptual rendering

10

neW experience

NewRetail NewRestaurants

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NewTheatre NewLook

12

neW experience

15

neW experience

Sophisticated Modern Finishes• Light Toned Porcelain Tile Flooring Featuring Polished Accent Pieces

• Curbless Glass Guardrails with Stainless Steel Accents

• Modern Upholstered Soft Seating

• Decorative Accent Lighting

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MuSic experience

to enhance the common area experience

CustomizedPlaylists

allows customizers to play their favorite songs

RouseApp

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Newly integrated Sonic Notify technology allows retailers to reach customers via their smart devices with customized messages.

digitally enHanced enVironMent

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18

local HoMe ValueS

1 Canyon Heights 2 Glenmoor 3 Mission Hills 4 Mission San Jose 5 Mission Valley 6 Parkmont

1 2 3

4 5 6

“In San Francisco, 25% of the house sales in the past quarter went 20% or more above asking price, so we’re talking ferocious competition between buyers.” Patrick Carlisle, chief market analyst for Paragon Real Estate Group in San Francisco

$100,000 $200,000 $300,000 $400,000 $500,000 $700,000 $900,000 $1,000,000

680

680

880

880

880

NILES C

ANYON R

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Don EdwardsNational Wildlife

Refuge


Refuge

City of Newark

City of Milpitas

City of Hayward

ARDENWOOD

NORTHGATELAKES

ANDBIRDS

BROOKVALE

CABRILLO

GLENMOOR CENTRAL/DOWNTOWN

CENTERVILLE

PARKMONT CHERRY/GUARDINO

NILES

CANYON HEIGHTS/VALLEJO MILLS/

NILES CREST

KIMBER/GOMES

MISSIONVALLEY

MISSIONSAN JOSE

MISSION HILLS

VINEYARDS/AVALON

WARMSPRINGS

EASTINDUSTRIAL

BAYLANDS

GRIMMER

BLACOW

NEWARK

FREMONT

WEIBEL

CAMERONHILLS

IRVINGTON

SOUTH/SUNDALE

SUNDALE

28 PALMS

NIMITZ FWY

CHERRY ST

BLACOW RD

FREEMONT BLVD

MOVR

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STEV

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THORT

ON AV

E

City of Union City

UnincorporatedAlameda County

$100K $200K $300K $400K $500K $700K $900K 1 Million+

BELOW $70,000 $80,000 $90,000 $100,000 $110,000 $130,000 $150,000 $180,000 ABOVE $200,000

680

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NILES C

ANYON R

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Refuge


Refuge

City of Newark

City of Milpitas

City of Hayward

ARDENWOOD

NORTHGATELAKES

ANDBIRDS

BROOKVALE

CABRILLO


CENTERVILLE


NILES


NILES CREST

KIMBER/GOMES

MISSIONVALLEY

MISSIONSAN JOSE

MISSION HILLS

VINEYARDS/AVALON

WARMSPRINGS

EASTINDUSTRIAL

BAYLANDS

GRIMMER

BLACOW

NEWARK

FREMONT

WEIBEL

CAMERONHILLS

IRVINGTON

SOUTH/SUNDALE

SUNDALE

28 PALMS

NIMITZ FWY

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BLACOW RD

FREEMONT BLVD

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City of Union City


BELOW$70K $80K $90K $100K $110K $130K $150K $180K $200K+

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BELOW $70,000 $80,000 $90,000 $100,000 $110,000 $130,000 $150,000 $180,000 ABOVE $200,000

680

680

880

880

880

NILES C

ANYON R

D


Refuge


Refuge

City of Newark

City of Milpitas

City of Hayward

ARDENWOOD

NORTHGATELAKES

ANDBIRDS

BROOKVALE

CABRILLO


CENTERVILLE


NILES


NILES CREST

KIMBER/GOMES

MISSIONVALLEY

MISSIONSAN JOSE

MISSION HILLS

VINEYARDS/AVALON

WARMSPRINGS

EASTINDUSTRIAL

BAYLANDS

GRIMMER

BLACOW

NEWARK

FREMONT

WEIBEL

CAMERONHILLS

IRVINGTON

SOUTH/SUNDALE

SUNDALE

28 PALMS

NIMITZ FWY

CHERRY ST

BLACOW RD

FREEMONT BLVD

MOVR

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City of Union City


local HouSeHold incoMeS

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tHe people

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Within a 20 minute drive time over 60% of households are classified into the following two categories:

1. Money & Brains • High incomes

• Advanced degrees

• Sophisticated tastes

• Married couples with few children

• Live in fashionable homes

2. Young Digerati • Tech-savvy singles & couples

• Living in fashionable neighborhoods on the urban fringe

• Affluent, highly educated

• Ethnically mixed

• Live in trendy apartments and condos

• Enjoy fitness clubs & clothing boutiques

• Casual restaurants & all types of bars— from juice to coffee to microbrew.

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TRADE AREA PROFILE

CURREnT PoPULATion 610,000

2018 PRojECTED PoPULATion 640,000

CURREnT HoUSEHoLDS 192,811

2018 PRojECTED HoUSEHoLDS 203,156

CURREnT MEDiAn AGE 36.37CURREnT AVG. HH inCoME $102,939

2018 PRojECTED AVG. HH inCoME $108,968

Almost one-HAlf tHe PoPulAtion is of AsiAn Descent

The median age in The Trade

area denoTes a younger consumer*

114,754 workers wiThin five miles of

The cenTer

*two-thirds (66.6%) of those age 25 years are employed in white-collar occupations in the defined trade area and a substantial 39% of the trade area residents hold a college or higher degree.

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NewPark MallNewark, CA

Stoneridge MallPleasanton, CA

Bay StreetEmeryville, CA

Braodway PlazaWalnut Creek,

CA

Stanford TCPalo Alto, CA

Westfield Valley Fair

Santa Clara, CA

Great MallMilpitas, CA

PoPuluaTIoN GroWTH 2014-2019

6.12% 8.45% 4.84% 3.67% 5,47% 5.98% 6.82%

MedIaN aGe 37.3 38.3 38 44.4 36.9 37 36.3

BaCHelorS deGree + 86,855

45.2%60,48453.6%

16,23655%

80,46355.7%

100,94655.8%

176,44145.4%

84,72541.2%

Cy aVeraGe HouSeHold

INCoMe$109,956 $141,647 $89,160 $114,548 $141,133 $106,745 $112,005

WHITe Collar 98,592

71.5%66,71678.8%

155,46375.3%

74,8355.9%

92,21270.4%

198,51970.1%

97,82567%

dayTIMe PoPulaTIoN 122,889 109,011 280,730 111,486 183,439 350,183 312,593

ToP 5 PrIzM SeGMeNTS Money & Brains

29.9%Upward Bound

33%Bohemian Mix

20.1%Upper Crust

17.1%Money & Brains

31%Money & Brains

34.4%Money & Brains

19.6%

Young Digerati 20.3%

Brite Lites, Li’l City 30.6%

Urban Achievers 15.8%

Money & Brains13.6%

Young Digerati15.5%

Bohemian Mix19.5%

Movers & Shakers

15.5%

Bohemian Mix 13.1%

Second City Elites 11.8%

Money & Brains 15.8%

Bohemian Mix10.9%

Bohemian Mix9.4%

Young Digerati17.4%

Young Digerati13.7%

American Dremas 7.2%

Movers & Shakers 6.4%

American Dreams 8.7%

Movers & Shakers

8.3%

Upper Crust7.5%

American Dreams

7.1%

American Dreams

10%

Blue Blood Estates 5.9%

Winner’s Circle 4.5%

Urban Elders 7.1%

American Dreams

6.3%


Urban Achievers6%

Bohemian Mix8%

tHe reSearcH

A Comparison of a 5 Mile radius of NewPark Mall Compared to 12 Other Successful San Francisco Bay Area and comparative malls


Hillsdale SCSan Mateo, CA

Serramonte Center

Daly City, CA

Menlo Park MallEdison, NJ

Westfield Santa anita

Daly City, CA

Paseo ColoradoPasadena, CA

university Vil-lage

Seattle, WA


6.12% 5.98% 5.05% 2.53% 3.22% 3.3% 6.14%

MedIaN aGe 37.3 41.2 40.1 38.7 40 39.3 37


45.2%92,39652.2%

107,27535%

78,66837.3%

114,79036%

150,96640.9%

223,12562%


INCoMe$109,956 $137,585 $100,839 $92,046 $83,169 $88,109 $93,068

WHITe Collar 98,592

71.5%97,91475.7%

134,86261.1%

101,41668%

146,94967.6%

178,36069.4%

219,12577.5%


ToP 5 PrIzM SeGMeNTS

Money & Brains 29.9%

Money & Brains35.8%

Money & Brains38.1%

Home Sweet Home 9.9%

American Dreams14.7%

Bohemian Mix14%

Bohemian Mix19.2%

Young Digerati 20.3%

Young Digerati15.7%

American Dreams

11.1%

Movers & Shakers

8.4%

Bohemian Mix11.5%


Urban Achievers16.5%

Bohemian Mix 13.1%

Bohemian Mix14.8%

Bohemian Mix9.9%

Blue Blood Estates 6%

Cosmopolitans10.6%

Money & Brains10.5%

Money & Brains15.7%

American Dremas 7.2%

Movers & Shakers

9.5%

Cosmopolitans8.8%

Kids & Cul-de-Sacs 5.9%

Money & Brains9%

Urban Achievers9.4%


Blue Blood Estates 5.9%

Upper Crust8.8%

Young Digerati5.2%

Upper Crust5.7%

Urban Achievers7%

Cosmopolitans7.5%

Young Digerati11.5%





CA



Santa Clara, CA



6.18% 6.16% 4.84% 3.8% 5.76% 5.85% 6.16%

MedIaN aGe 36.6 38.2 38.3 43.7 38.5 37.1 36.2


44.3%178,92243.8%

484,57448.9%

175,55951.6%

250,45357.3%

447,57844.4%

355,45841.9%


INCoMe$113,416 $119,652 $95,201 $118,440 $141,184 $117,823 $108,598

WHITe Collar 239,176

69%213,35671.7%

483,71670.5%

179,80875.1%

240,13375.8%

533,99569.3%

409,20867.1%



25.8%Upward Bound

13.9%Bohemian Mix

16.7%Upper Crust

14.6%Money & Brains

31.1%Money & Brains

29.2%Money & Brains

28.8%

Young Digerati16.4%

Brite Lites, Li’l City

12.8%

Young Digerati15.3%

Money & Brains10.5%

Young Digerati20.2%

Young Digerati16.8%

Young Digerati18.8%


Second City Elite6.4%

Money & Brains13.8%

Movers & Shakers

9.6%

Bohemian Mix11.3%

Bohemian Mix12.7%

Bohemian Mix14.2%

Bohemian Mix9%

Money & Brains6.2%

Urban Achievers9.1%

American Dreams

5.9%

Upper Crust7.5%

American Dreams

8.3%

American Dreams

9.3%


Movers & Shakers

6%

Urban Elders7.5%

Bohemian Mix5.5%

Movers & Shakers

7%

Movers & Shakers

6.2%

Movers & Shakers

4.5%


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Serramonte Center

Daly City, CA



Daly City, CA


university Vil-lage

Seattle, WA


6.18% 5.92% 5.21% 2.37% 2.86% 3.28% 5.98%

MedIaN aGe 36.6 40.1 40.1 38.1 36.9 37.6 38.3


44.3%168,42048.5%

431,17347.7%

275,63834%

284,47227.1%

402,06829.9%

440,53854.7%


INCoMe$113,416 $133,281 $106,404 $93,656 $76,017 $70,119 $95,949


69%177,74370.7%

449,10070%

380,81964.4%

429,85159.6%

546,68460.4%

457,86874.6%



Money & Brains25.8%

Money & Brains28.1%

Money & Brains26.6%

Money & Brains8.3%



Bohemian Mix9.5%

Young Digerati16.4%

Young Digerati12.4%

Young Digerati20.5%

Movers & Shakers

6.6%

Cosmopolitans10.4%

Bohemian Mix9.8%

Urban Achievers8.7%


Bohemian Mix12.4%

Bohemian Mix17.6%

Upward Bound5.8%

Bohemian Mix8.8%

American Dreams

9.7%


Bohemian Mix9%

Upper Crust9.3%

American Dreams

6%


Money & Brains8.7%

Low-Rise Living9.4%

Money & Brains8.6%


Movers & Shakers

8.5%

Urban Elders5.9%

Home Sweet Home 5.4%

Urban Achievers6.8%

Urban Elders9%

American Dreams

8.1%

tHe reSearcH (continued)

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CA



Santa Clara, CA



6.01% 6.04% 4.69% 4.69% 5.83% 5.79% 5.82%

MedIaN aGe 37.2 38.2 39.5 39.3 38.1 37.3 37.2


45.8%327,60940.3%

776,32345.9%

492,14943.7%

552,38952.1%

590,75446.5%

653,14646.1%


INCoMe$116,644 $109.293 $98,269 $97.904 $128,719 $121,767 $119,731


70%394,03268.3%

808,46569%

545,68069.3%

561,85573.7%

641,63070.4%

713,56770.2%

dayTIMe PoPulaTIoN 1,069,817 444,857 1,331,626 632,329 907,654 919,758 979,973


24.7%Money & Brains

12.1%Money & Brains

18.3%Money & Brains

10.7%Money & Brains

30.4%Money & Brains

29.1%Money & Brains

29.6%

Young Digerati16.4%

American Dreams

7.7%

Bohemian Mix14.3%

Bohemian Mix9.5%

Young Digerati18.6%

Young Digerati16.3%

Young Digerati17%

Bohemian Mix10.9%

Upward Bound7.1%

Young Digerati 12%

American Dreams

7.2%

Bohemian Mix12%

Bohemian Mix11.6%

Bohemian Mix11.9%


Brite Lites, Li’l City6.6%

American Dreams

7.5%

Urban Achievers7%

Movers & Shakers

7.3%

American Dreams

7.3%

American Dreams

7.8%


Young Digerati6.1%

Urban Achievers6.7%

Upper Crust6.7%

Upper Crust5.1%

Movers & Shakers

6.3%

Movers & Shakers

5.8%


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Serramonte Center

Daly City, CA



Daly City, CA


university Vil-lage

Seattle, WA


6.01% 5.58% 5.39% 2.01% 2.95% 3.18% 6.13%

MedIaN aGe 37.2 38.9% 40.3% 38.2 36 35.5 38.6


45.8%374,534

40%549,76847.4%

546,98533.9%

576,05125.1%

737,35625.8%

609,54749.7%


INCoMe$116,644 $114,075 $106,784 $94,261 $69,229 $66,080 $95,954


70%443,89764.7%

576,44970.3%

734,76964.4%

899,51556.8%

1,106,93655.9%

667,80872.1%

dayTIMe PoPulaTIoN 1,069,817 619,735 743,115 921,575 1,449,199 1,730,287 1,079,616


Money & Brains24.7%

Money & Brains28.1%

Money & Brains26.5%

Money & Brains9.5%


Low-Rise Living12.4%


Young Digerati16.4%

Bohemian Mix10.2%

Young Digerati18.2%

American Dreams

5.9%

Low-Rise Living10.7%

Bohemian Mix10.9%

Bohemian Mix6.5%

Bohemian Mix10.9%

Young DIgerati10.2%

Bohemian Mix16.9%

Movers & Shakers

5.6%

Urban Achievers9.1%


Urban Achievers5.9%


American Dreams

9.1%

Urban Elders5.8%


Urban Elders7.8%

American Dreams

10.1%

Money & Brains5.8%


Cosmopolitans5.9%

American Dreams

5.4%

Upper Crust4.3%

Bohemian Mix7.7%

Urban Elders8.4%

Movers & Shakers

5.5%

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5 MiLE RADiUSEST. UniSEx ExPEnDiTURE Cy

NewPark Mall $74,813,000

Stoneridge Mall $51,856,000

Bay Street $111,131,200

Broadway Plaza $56,649,100

Stanford TC $80,875,800

Westfield Valley Fair $155,689,600

Great Mall $77,031,900

Hillsdale SC $78,320,700

Serramonte Center $106,138,100

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2086 Newpark Mall | Newark, CA | 94560

1114 AVEnUE oF THE AMERiCAS

SUiTE 2800

nEw yoRK, ny 10036-7703

610,000...610,000 people in the trade area Companies within the trade area include: Tesla Motors,...

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Transcript of 610,000...610,000 people in the trade area Companies within the trade area include: Tesla Motors,...