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A PROJECT REPORT ON DISTRIBUTION WITH

SPECIAL REFERENCE TO

HAVMOR ICE CREAM PARLOUR

NASIK

PROJECT REPORT

SUBMITTED TO

UNIVERSITY OF PUNE

For the partial fulfillment of the degree

BACHELOR OF COMMERCE

BY

KOMAL. J. SOTTA

B.Y.K College of Commerce, Nashik-5

T.Y.B.Com, DIV A, Roll No 14,

Year: 2009-20010

GUIDED BY

PROF. Dr. MRS. ALKA GHARTE

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ACKNOWLEDGEMENT

I have pleasure in successful completion of this work titled:

Top N Town ICE CREAM PARLOUR. The special environment at B.Y.K College

of Commerce, Nasik that always supports educational activities, facilitated my work

on this project.

I acknowledge the support and encouragement, extended for this study by Principal

Dr. Dhanesh Kalal, BYK College & Subject Teacher Mrs. Zambre.

I am very much thankful to PROF Dr. MRS ALKA GHARTE for her encouragement

and guidance for this project work. It would not have been possible for me to

complete this work without her suggestions on every part of this work.

I greatly appreciate the motivation and understanding extended for the project work,

by HAVOR ICE CREAM PARLOUR NASIK, and the staff of the surveyed business

unit, who, responded promptly and enthusiastically to my requests for frank

comments despite their congested schedules. I am indebted to all of them, who did

their best to bring improvements through their suggestions on every part of this work.

I acknowledge the authors, whose works gave me insight and information related to

this subject.

I am thankful to library staff and Administrative staff of the B.Y.K College who

,directly, or indirectly, have all been helpful in one way or another.

I thank my father and mother who encouraged me to extend my reach; with their

help and support, I have been able to complete this work.

Date: Signature

RISHABH BRAMHECHA

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INDEX

Topic

1. INTRODUCTION1.1 Need & importance of project work1.2 Objectives1.3 Methodology

2. INTRODUCTION2.1 Ice Cream History2.2 History and background

3. DISTRIBUTORS PROFILE

4. PRODUCT PROFILE

5. DISTRIBUTION CHANNEL4.1 Meaning, Definition4.2 Distributional Structure4.3 Methods of distribution4.4 Competitive Analysis

6. DATA ANALYSIS AND INTERPRETATION6.1 Classification of customers- Age wise

6.2 Classification of customer- Taste wise6.3 Classification of products6.4 Preferences of customers

7. FINDINGS AND RECOMMENDATIONS

8. CONCLUSION

9. QUESTIONNAIRE

10. BIBLIOGRAPHY

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NEED OF PROJECT WORK

It is a direct solution of the problem.

It emphasizes the development of generalization

of principles or theories that will help in

predicting errors.

It demands accurate observation of data.

It is based on observable experience or

evidence.

It involves gathering of new data from sources

by using existing data for new purpose.

It establishes cause and effect relationship.

It is a careful and patient activity.

It always has social relevance.

It is always objective and logical.

It is characterized by carefully developed

procedures.

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IMPORTANCE OF PROJECT WORK

Project is conducted with the object of acquiring new

knowledge from the unknown areas and fields. It helps toadd knowledge & up gradation of technology.

It is an organized and scientific effort to acquire further

knowledge about social facts.

Welfare of humanity: the knowledge acquired with the

help of project is to bring about welfare of the humanity.

Clarification of facts: The objective of each & every

project is clarification of the facts related to the topic.

Social control & Prediction: Social research helps us to

make study of social phenomenal events & the factor thatgoverns & guides them. The new laws that are theoutcome of scientific study are formed through study.Apart from this social evaluations can be studied. Thisstudy is helpful in social control and prediction of socialbehavior.

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OBJECTIVES

To study the healthy practices & quality productsrendered by the vendor.

To know the working conditions provided by the

employer to the employees.

To study the distribution channel of HAVMOR ICE

CREAM PARLOUR.

To study the overall performance of HAVMOR

products.

To find out the job career opportunity available in

the field of ice cream distribution.

To find out various products of HAVMOR preferred

by customers.

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METHODOLOGY

Defining objective wont be sufficient

unless and until a proper methodology is adopted to

achieve the objective. Research methodology is most

eff icient for gathering the needed information. The

methodology here includes the Data Sources, Research

Approach, Research Instrument, and Contact Method.

Type of sources Descriptive & Exploratory

Study

Data Sources

Primary DataField Survey

Secondary Data 1) Internet

2) Books

Research Instrument Questionnaire

Research Approach Survey

Contact Method Personal Interview

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DATA SOURCES

The sources for the collection of the data are of two

types:

Methodology mean.

1. Primary Data

Primary data are freshly gathered for a specific

purpose or for a specific research. The normal

procedure adopted was to interview people individually

or in group through field survey & structural

questionnaire.

2. Secondary Data

Secondary data provides a starting point for

research & offer the advantage of low cot & ready

availability. The sources through which secondary data

was collected are:

Internet

Books

While preparing the project primary as well as

secondary source of data collection has been used. In

primary source questionnaire and interview technique

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as been adopted. Whereas secondary source internet

and reference books and material has been used.

INTRODUCTION

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ICE CREAM

The origins of ice cream can be traced back to at least the 4th

century B.C. Early references include the Roman emperor Nero(A.D. 37-68) who ordered ice to be brought from themountains and combined with fruit toppings, and King Tang(A.D. 618-97) of Shang, China who had a method of creatingice and milk concoctions. Ice cream was likely brought fromChina back to Europe. Over time, recipes for ices, sherbets,and milk ices evolved and served in the fashionable Italian andFrench royal courts.

After the dessert was imported to the United States, it wasserved by several famous Americans. George Washington andThomas Jeffersonserved it to their guests. In 1700, GovernorBladen of Maryland was recorded as having served it to hisguests. In 1774, a London caterer named Philip Lenziannounced in a New York newspaper that he would be offeringfor sale various confections, including ice cream. Dolly Madisonserved it in 1812.

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First Ice Cream Parlor In America - Origins Of English

Name

The first ice cream parlor in America opened in New York Cityin 1776. American colonists were the first to use the term "icecream". The name came from the phrase "iced cream" that wassimilar to "iced tea". The name was later abbreviated to "icecream" the name we know today.

Methods and Technology

Whoever invented the method of using ice mixed with salt tolower and control the temperature of ice cream ingredientsduring its making provided a major breakthrough in ice cream

technology. Also important was the invention of the wooden

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bucket freezer with rotary paddles improved ice cream'smanufacture.Augustus Jackson, a confectioner from Philadelphia, creatednew recipes for making ice cream in 1832.

Nancy Johnson and William Young - Hand-Cranked

Freezers

In 1846, Nancy Johnson patented a hand-cranked freezer thatestablished the basic method of making ice cream still usedtoday. William Young patented the similar "Johnson Patent Ice-

Cream Freezer" in 1848.

Jacob Fussell - Commercial Production

In 1851, Jacob Fussell in Baltimore established the first large-scale commercial ice cream plant. Alfred Cralle patented an icecream mold and scooper used to serve on February 2 1897.

Mechanical Refrigeration

The treat became both distributable and profitable with theintroduction of mechanical refrigeration. The ice cream shop orsoda fountain has since become an icon of American culture.

Continuous Process Freezer

Around 1926, the first commercially successful continuousprocess freezer for ice cream was invented by Clarence Vogt.

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ICE CREAM INDUSTRY IN INDIA

Ice cream industry occupies important place in India. It isone of the consumer goods industries its products is importantpopular diet.

India is an agriculture-based country because of the largenumber of cattle and large milk production most of the dairyand ice-cream industries has developed and India is wellranked in the world.

Ice cream industry has brought magnificent change in therural economy. It provides employment to the marginalfarmers.

It has an important role in employment generation andreducing the migration of villagers towards the town and citiesfor live hood.

Today the competition in ice-cream of players like amul,Kwality walls , Vadilal etc. as ice cream has been a regular

edible item the consumption of ice cream is more.

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HISTORY AND BACKGROUND

OF THE COMPANY

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HISTORY AND BACKGROUND OF THE COMPANY

Small Beginning, Big Vision, Great Ambitions. Havmor IceCream began its branded life in 1944 in Karachi, in undividedIndia. By 1947, it was a popular local brand there.

But in 1947, in the wake of the partition, its founder SatishChona had to join the exodus into India, with virtually nomoveable assets. Searching for a new turf, he tried out DehraDun and Indore, and finally, settled down in Ahmedabad.

No, it was not a case of Brand Relocation, or anything else asfanciful. He had to start the venture from scratch again. Infact, he had to begin from a hand-cart at the AhmedabadRailway Station, churning out the Ice Cream manually.

He called this fledgling brand 'Havmor' - a neologism for 'Have

More' - which meant the customer got more value for money,and more taste to relish from his Ice Creams.

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Perhaps he didn't know it then, but he had laid the foundationfor one of Western India's most enduring market legends.

And good quality, like good character, wins over the situationsooner or later.

Today, Havmor Ice Cream is a delicious facet of WesternIndia's daily life and part of its market lore. It reacheshundreds of thousands of consumers through 50 main outletsand 12000 plus dealers.

That's a very very long way from a hand-cart.

Good Old Values, New Generation Leadership

Mr.Pradeep Chona, son of Late Shri Satish Chona, today headsthe Havmor conglomerate. He has continued his father's quality

obsession and streak of innovation.

To his father's motto - 'Achchai, Sachchai, Safai'. He added asuffix - Navu Su Che?

Now that is quite simple, but a powerful reason for tasteinnovation. In fact, that is not even a corporate axiom. It is thequestion regular Havmor customers ask at frequent intervals.Because they expect Havmor to keep pleasing their palates innew way, always.

Mr.Pradeep Chona set off a series of Changes at Havmor - intechnology, in quality & hygiene standards, in management, inHRD and in the overall corporate environment. This re-engineering was complemented by capacity expansions and a

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flurry of promotional activities, to maintain the company'smarket presence intact in competitive times...

Sometime back, Ankit Chona, Mr.Pradeep Chona's son also

joined the business after completing his graduation from theUnited States. He has been a driving force in expanding theRestaurant division as well as popularizing the Company ownedIce Cream & Fast Food par lours known as HAV FUNN. He hasbrought a lot of innovation and standardization in the business.

.

DISTRIBUTORS PROFILE

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PROFILE OF THE ENTREPRENEUR

Mr. Ajay Javerilal Bramhecha is a name much familiar

today in the business of Ice Icream, nasik. A man with

a vision of creating a benchmark in the business and a

path chosen by himself. A self made hardworking

individual who has starved to carve a niche for himself.

Mr. Ajay has been a native of Lasalgaon

before turning up to Nasik 8 years ago. He is a CAgraduate. In his previous years he was a Finance

Consultant in Indore for a couple of years. This

profession didnt interest him and at the age of 31 his

destiny landed him to Nasik where he started with One

Ice Cream Parlour.

Bramhecha Sales was established on 15 th August 2003

by the entrepreneur businessman Mr. Ajay Bramhecha.

He Started off with the brand named Top N Town. This

was a trigger and then there was no looking back. He

then opened several other branches in Nasik, serving

people and rendered services to its best. Immense of

hard work, true wil l, posit ive attitude and a vision

brought him to a position he has attained. He is a true

enthusiast, a nature lover with an optimist ic view

towards the fractions of life. He took up the distributor

ship of HAVMOR ice cream in year 2008.

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His two sons Saurabh & Samkit, both being students.The very first branch of Havmor Ice Cream Parlour is

One at Old Gangapur Naka, now there are three

branches in the Nasik city.

Havmor is one of the biggest dealer in selling

consumer products and is also an authorized dealer forHavmor Ice Cream All Over Nasik District. This shop

deals in all the Havmor products and it is one of unique

products in the Nasik city.

The master mind behind creating all new

and innovat ive ideas is the man himself Mr. Ajay

Bramhecha. He and his brother have put in their

combined efforts to carve a niche for themselves and

have resulted in an established name of their own.

Today he is considered as a pioneer in the Ice Cream

market. He with many future prospects wish to expand

his business in the coming years and render the best of

available services in the market.

NAME OF DEALER: Bramhecha Sales

ADDRESS:

1. U.G 2, Suyojit Avdhoot Complex,Opp. Dongre

Vasati Gruha Ground, Old Gangapur Naka, Nasik.

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Phone 0253 2572029

PROPERIETORS:

Mr. Ajay Bramhecha.

PRODUCTS OFFERED BY HAVMOR ICE CREAM:

HAVMOR ICE CREAM provides the consumer thebest offer available suited to the consumer. It contains

Candies, Small Cups, Big Cups, Jumbo Cups, Novelties,

Party Packs, Bulk Packs, Family Packs, Ready Sundaes,

Topo Cones, Single Sundae Tubs, Double Sundae Cups,

Ice Cream Cakes, Premium Tubs, Roll Cut.

Sugar Free Big Cups, Party Packs.

PARTY ORDERS are also been taken .

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PRODUCTS PROFILE OF

TOP N TOWN

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CANDIES

Raspberry Dolly

Mango Dolly

Zulu Bar

Classic Chocobar

Kacchi Keri

SMALL CUPS

Vanilla

Plain Pista

Royal Gulab

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JUMBO CUPS

Butter Scotch

Chocolate Chips

Lonavali Pina Chips

Almond Carnival

BIG CUPS

Vanilla

Cashew Treat

Cherry Berry

Butter Scotch

Pina Chips

Kaju Draksh Kesar Pista

READY SUNDAES

Strawberry Sundae

Choco Sundae

Super Sundae

Chic Choc Sundae

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Mango Sundae

SINGLE SUNDAE TUBS

Black Current

Caramel Crunch

Mocha Brownie Fudge

TOPO CONES

Ringo Bingo

Chic Choc

Butter Scotch

Chocolate

Raja Rani

NOVELTIES

Bon Bon

Bouncer Ball

Sandwich Ice Cream

Slice Cassata Black Forest I/C Pastry

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ROLL CUT

Malai Kulfi

American Nuts

Dry Fruit Katri Sun Moon Star

Fifty Fifty

PREMIUM TUBS

Fruit Salad Ice Cream

Rose Petal Sancha

Kulfi Nut

PARTY PACKS

Raja Rani (Roll)

Swiss Cake

Mocha Brownie Fudge

Pan Ice Cream

Pudding Ice Cream (Tub)

Kesar Malti

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Kesar Ras Malai

Rich Coffee/Chocolate

Chocolate Chips

Raj Bhog

SUGAR FREE

BIG CUPS

Vanilla

BULK PACKS

Cashew Treat

Chocolate Chips

Raspberry Ripple

Pista Malai

Mocha Brownie Fudge

Pan Ice Cream

Pina Chips

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PARTY PACKS

Vanilla

Strawberry

Chocolate

Anjir

DISTRIBUTION

CHANNEL

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DEFINITION AND MEANING OF DISTRIBUTION

The commercial activity of transporting and sellinggoods from a producer to a consumer Distribution may

not be restricted to physical products alone. They maybe just as important for moving a service from

producer to consumer in certain sectors, since bothdirect and indirect channels may be used. Hotels, for

example, may sell their services (typically rooms)directly or through travel agents, etc

The act of distributing or dispensing, the act of dividing

or apportioning among several or many,apportionment.

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DISRTIBUTIONAL STRUCTURE OF AN ICE

CREAM COMPANY

MANUFACTURER

DISTRIBUTOR

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DEALER FRANCHISEE

PARLOURS RETAILERS

CONSUMER CONSUMER

DIFFERENT METHODS OF DISTRIBUITON

Wholesalers and Jobbers

A wholesaler, or jobber, is a firm that typically buys goods frommanufacturers and resells them to retailers. A wholesalerstocks goods from many different manufacturers in one ormore warehouses and ships those goods as one combinedorder under one invoice.

In highly competitive industries, such as those sellingconsumer products through retailers, several wholesalers mightstock identical merchandise, putting much pressure on profitmargins. As a result, wholesalers are unlikely to offer ancillary

services to you, such as advertising or sales solicitation and

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service unless you pay for these services in addition to thebasic wholesaling charges.

So, selling your product to a wholesaler doesn't necessarily

mean your merchandise will automatically end up on a storeshelf. You and your sales force and/or independentrepresentatives will have to take on the responsibility ofcreating order demand.

Wholesale, however, does have advantages. Retailers hesitateto buy direct from new, small vendors and just feel saferpurchasing from established wholesalers. Even if you offer avery deep discount, retailers won't be anxious to buy from you

direct. They won't see any value in processing the paperworkassociated with establishing and doing business with a smallaccount.

Distributors

Distributors usually serve a multipurpose role. They willperform in a manner similar to that of an independentrepresentative in that they will solicit orders from the retailerfor your products. They also act as wholesalers in that they

stock your merchandise, too. Distributors may provide otherservices as well, such as catalogue creation, trade advertising,and trade-show representation. Usually distributors representmanufacturers on an exclusive basis only within their territory.In many industries a distributor will also sell to wholesalers inaddition to retailers. In this case, the distributor is called amaster distributor.

Because a distributor acts as your salesperson and often sells

to both wholesalers and retailers, it will require a deeper

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discount rate when purchasing your merchandise than wouldbe the rule with a wholesaler.

Most manufacturers don't use distributors. They prefer to sell

direct to wholesalers, retailers, consumers, or somecombination of all three. However, a good distributor can be anexcellent way for a small firm to instantly establish credibilityand a presence within either their industry's domestic orforeign marketplaces.

Importers

The term importer means different things to different people.

Often it is used to describe a firm that serves as an exclusivedistributor to an overseas territory and provides salessolicitation, warehousing, and invoicing services.

Sometimes it refers to a firm that arranges to buy merchandisefrom a foreign manufacturer and resells the merchandise toone or more distributors who then handle the domestic sales

functions. Typically, the importer will arrange to have themerchandise cleared through customs, and may also arrangefor shipment from the country of origin.

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COMPETITIVE ANALYSIS

Competition Analysis can be classified into 3 parts.

Leader, Challenger & Follower.

1. Leader Top N Town

2. Challenger Havmor

3. Follower Diary Don, Baskins N

Robbins

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LEADER:-

The firm / company that has the largest market share inthe relevant product market, and usually leads the other firms

in price changes, new product introductions, distribution

coverage & promotional intensity in termed as a market

leader.

Havmor has been able to craft out in One n Half Year, a

premium brand positioning in Nasik & today the most preferred

brand in the segment.

This Ahemdabad product has emerged as the

indisputable. Leader across various product categories, Being

no.1 in terms of market share in Ice Creams

CHALLENGER:-

Firms / Company tha t occupy second, thi rd ranks in the

industry are called as runner up or challenger.

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DATA ANALYSIS AND

INTERPRETATION

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OCCUPATION WISE CATEGORIZATION OFCUSTOMERS

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CLASSES

MiddleClass

42%

Higher

Middle

Class36%

Rich Class

22%

Middle Class Higher Middle Class Rich Class

The pie chart represents the type of occupation of thecustomer. It is observed that 40% of the HAVMOR

customers belong to Business class, followed to that

are the service employees with 22%. 38% of the share

is occupied by the self employed customer.

It can be concluded that HAVMOR market is

dominated by business class & service customer.

AGE WISE CLASSIFICATION OF CUSTOMER

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The survey reveals the age of members in family.

0%

5%

10%15%

20%

25%

30%

35%

40%

45%

Below 20 20 - 40 40 - 60 Above 60

CLASSIFICATION OF CUSTOMER AGE WISE

Below 20 20 -40 40 -60 Above 60

It is observed that among the four different age

groups classified the age group between 20-40 years

accounts the 34% of the customer who love enjoying

HAVMOR Ice Cream. The highest of 42% customers

have fallen in the age group of below 20, 40 60

counted as 18% and the least of 6% fall in group 60 &

above.

CATEGORIZATION OF DIFFERENT PRODUCTS OFHAVMOR

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CLASSIFICATION OF PRODUCTS

Party & Bulk

Packs

25%

Candies

33%

Sundaes

19%

Small & Big

Cups

23%

Candies Party & Bulk Packs Small & Big Cups Sundaes

The above pie chart depicts the various products of

HAVMOR, used by the customer. For this the customers

were surveyed and asked to taste the different products

made by the company. On the provided data the

analysis was done and the results were carried out.

It was seemed that the most dominating product of

HAVMOR was CANDIES. Maximum numbers of

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customers are picking the taste of candies placed in the

menu by the company. Whereas, 25% and 23% of

customers like taking home the bulk packs offered &

tasting the big & small cups of HAVMOR. 19% of thecustomers choose over HAVMORs sundaes.

MOST PREFERRED BRAND BY CUSTOMERS

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0%

5%

10%

15%

20%

25%

30%

35%

40%

MARKET

SHARE

HAVMOR DIARY DON TOP N' TOWN OTHERS

BRANDS

PREFERRED BRAND BY THE CUSTOMER IN NASIK

HAVMOR DIARY DON TOP N' TOWN OTHERS

The above pie chart represents the most preferred

brand by the customer.

Around 37% of the Ice Cream lovers prefers to

have HAVMOR Ice Cream. Whereas 22% prefer to use

Top N Town & 29% like to taste Diary Don. Nearly 12%

Customer preferred others.

FINANCIAL GROWTH OF HAVMOR

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38

39

40

41

42

43

44

Amt in

Lacks

July To

Dec

Jan To

June

July To

DecQUARTERS

SALES

July To Dec Jan To June July To Dec

The above chart depicts the financial growth ofTOP N

TOWN Ice Cream Parlour in 3 Quarters. The I begin from JulyTo Dec 2008, II from Jan To June, III was July To Dec.

The Company started with the distribution ship of HAVMOR Ice

Creams, its capital invested was 39 lakhs carrying forward thename earned by Top N Town.

But the market share of company went over from Top N Townbecause of the low rates of the products placed by the

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company & the number of schemes and the product line givenby the company. The growth in its starting I quarter was 1 lakhbut in the next Quarter it went up by 2.5 lakhs. Thesubsequent III quarter recorded a growth of 1.5 lakhs.. taking

the sales up to 44 lakhs in THREE quarters for the company.

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FINDINGS &

RECOMMENDATION

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FINDINGS

From the foregoing analysis the following findings

were extracted.

1. The study reveals that majority of the customers

are not complete aware of various Ice Cream served

by TOP N TOWN.

2. The customers are not totally aware about the

scheme range provided by HAVMOR.

3. The company lacks in the part of advertisement of

its newly launched flavors.

4. With regard to nature of occupation the study

reveals that majority of the customer having HAVMOR

products belong to the middle class.

5. It was found that HAVMOR have not reached out

to the people all over the city as it requires because

of the less use of media source .

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6. Study has given a clear picture about brandpopularity that HAVMOR has occupied first place in

buyers mind but it can still improve its market share

by providing with better services.

7. The preferred brand by customers was HAVMOR as

it is made of pure milk and milk fat (cream). Itcontains all essential l ike fat, proteins, calcium,

vitamins, etc. but it does not gets in to the attention

of the consumer.

8. Every week there is a fresh arrival. All you have to do is

ask for it. But people are not known about this fact.

9. It was observed that TOP N TOWN ice cream is

alone company to be certi fied with the ISO 9001 :

2000. But the company needs to gain the total faith of

the customers in the product and services served by

them.

10. The working conditions provided to the workers

was very favorable for a person to work, but the salary

provided was comparatively less for the work to be

done.

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RECOMMENDATION

1. Company should use all type of Media Sources for

advertising:

HAVMOR should maintain a proper balance ofadvertising through different Medias. It lacks in

advertising through Cable T.V ads, Magazine, Hoardings

etc. By maintaining a proper balance it will surely help

the company to increase its market share.

2. Company should undertake more promotionalactivities:

Promotional activities like distributing free tasting

samples of the upcoming flavor to gain the feedback,

etc. should be undertaken. This is attracting more

customers and ultimately will increase the sale and

profit of the company. These promotional activities

will help company in a vital manner.

3. Company should provide more specia l o ffers on

festivals:

Normally, HAVMOR provides special offers on regular

basis but on special occasions like Diwali, Dasera,

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Ganesh Utsav, id, Christmas etc. somewhere it also

neglects them. So company can take decision as to

provide offers for festivals also .

4. It has become Necessary for the company to make

people aware :

If HAVMOR wants to continue with the no.1 player in

future, then it has to make its move and make people

known & aware about the process of production of ice

cream and do marketing about its fresh arrivals.

5. Company should create the word of mouth :

It is of great importance for the company to create the

word of mouth from its customers in regards of its

taste to increase the performance of the company.

6. Company should take care of the service provided:

It should look after the service provided to the dealers,

retailers, customers, etc. involved whether they are

working in efficient manner or not. There any

corrections to be done because it is dynamic market

and the need and demand of the people are increasing.

In this scenario customer satisfaction becomes

significant if the customers are not served with properservice then the image of the company is hampered.

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Otherwise consumer will face towards the other

company serving the same product & company wil l

loose its share.

7. Company need to place the fresh arrivals & new

schemes in a bigger manner and not just in the menu card

for the people to notice it.

CONCLUSION

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CONCLUSION

The study concludes with one fact, that the

advertising and sales promotion measures to attract

and to make aware the consumers are very important

in present competitive market. TOP N TOWN is the

company who uplifts the interaction with the customers

and cutting down their problems, which still needs to

be improved, therefore the company has capture large

market. Moreover the prices being more then

reasonable according to middle class, the products have

gained much popular ity and appreciation from the

customers.

The company being the first & only company

with an ISO 9001 : 2000, has to provide great services

at reasonable rates to built trust, faith and confidence

among the customers to be able to catch more

customers and persuade the existing ones to ask for

more of its products. The performance of the company

can be enhanced in every aspect if proper attention,

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co-ordination and understanding are developed and

proper services are worth a high efficiency and

effectiveness in external competitive environment.

Ice Cream is the most demanded thing in the

milk products market. It is going through an

evolutionary process and with new technology &

different and easier ways of production is giving rise to

innovative and different f lavors to be served to its

customers as the customers being the king will settle

for nothing but the best .

QUESTIONNAIRE

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QUESTIONNAIRE

1. Name of the company?

2. In which sector does it operates?

3. Background of the company?

4. How much quantity of material is distributed?

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5. Different types of products?

6. What are the types of substitutes available?

7. How many competitors are there in the market?

8. What are the problems faced in the distribution?

9. What are the future plans of setting more

parlors?

10. Policies regarding the increase of market share?

11. Any new launch lined up in future?

12. Overall reputation of the company?

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BIBLIOGRAPHY

BIBLIOGRAPHY

WEBSITE

1. www.topntown.com2. www.venturechoice.com

http://www.topntown.com/http://www.topntown.com/

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